RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe

Mobile Marketing



Meta's $37.5 Million Location Privacy Settlement Advances

4/28/2023

0 Comments

 
https://ift.tt/U9OAxHy

Meta's $37.5 Million Location Privacy Settlement Advances

https://ift.tt/Pru03wc

A judge has granted preliminary approval to Meta Platforms' proposed $37.5 million settlement of a lawsuit alleging that the company violated a prior privacy policy by collecting users' IP addresses, which reveal general information about people's locations.

If granted final approval by U.S. District Court Judge James Donato in the Northern District of California, the settlement will allow some people who used Facebook between January 30, 2015 and April 18, 2018 to submit monetary claims.

Specifically, the deal allows claims by Facebook users during that time who turned off location services on Android or Apple mobile devices, but whose location was inferred based on their IP addresses.

Counsel estimated that around 70 million people would be eligible to submit claims.

The amount of money, if any, that Facebook users could receive depends on how many people file claims.

advertisement

advertisement

If one million people file claims and the settlement fund totals $25 million after costs and fees, each user would each receive $25, according to a proposed notice for class members.

If the judge determines that distributing money to individual users isn't “economically or administratively feasible,” the settlement funds would be distributed to schools and advocacy organizations, including the ACLU, National Consumer Law Center, Center for Democracy & Technology.

Donato rejected an earlier settlement proposal that didn't include potential distributions to outside organizations, in part because a settlement fund of $37.5 million might not be enough to reasonably compensate 70 million users.

The legal proceedings date to 2018, when Facebook users including Brendan Lundy and Myriah Watkins alleged that the company collected their IP addresses, which provided estimated locations, then deployed “enhanced tracking methodologies” to more precisely pinpoint geolocation.

Lundy and Watkins raised several claims, including that the company allegedly violated a privacy policy in effect between 2015 and April of 2018. That policy said Facebook wouldn't collect location data without users' consent.

In April of 2018, Facebook revised its policy to disclose that it collects IP addresses, which can offer broad information about users' locations.





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/0KRUiW3

April 28, 2023 at 04:02PM


0 Comments



Leave a Reply.

    Categories

    All

    Archives

    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe