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McKinney Names 2 Group Client Directors To Reflect Agency Growth https://ift.tt/Z0bNRIi McKinney has added to its senior ranks. Matilda Ivey and Rhonda Nelson will be joining the team as group client directors. Both report to Gretchen Walsh, Chief Client Officer. The creative agency has done work for Columbia Sportswear, Samsung Mobile, ACC Network and Little Caesars pizza. This year, the agency signed client signed Blue Diamond Growers and debuted McKinney Health, a new practice. Ivey is based in the New York City office and will lead Stop & Shop and Sherwin-Williams accounts. Nelson is based in the LA office and will lead West Coast operations for Blue Diamond Growers. “Their strategic acumen, creative drive and diverse viewpoints will make our people and our work more powerful,” said Walsh. Ivey joins McKinney from VMLY&R, where she served as a group director of client engagement for three years. Prior to VMLY&R, she also served at Vigilante (Publicis), UniWorld Group (WPP) and Walton Isaacson. McKinney’s EDIB (Equity, Diversity, Inclusion and Belonging) initiatives by creating a McKinney Marcom Inclusion Playbook. advertisement advertisement Nelson, joins McKinney from TEN35. She will lead the Blue Diamond Almonds account and support growth in the agency’s LA office. Previously, she worked with broadcaster Tavis Smiley and led brand integration across his TV, radio, publishing and events. Mobile Marketing via MediaPost.com: mobile https://ift.tt/43n6dg7 November 28, 2022 at 09:54AM
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April 2023
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