Majority Of Email Marketers Embrace Responsive Design http://ift.tt/2lnzJgP A third of email marketers still haven’t adopted responsive design, according to a Litmus report released Friday. The email testing and optimization company polled 3,500 marketers in the2017 State of Email Creative report to evaluate trends in email creative strategy. Although the majority of email marketers have now embraced some type of responsive email design, whether adaptive, hybrid, or traditional, the Litmus study suggests that a stubborn few have yet to adopt an email design that will be viewable on any device. Unlike print or web design, email is uniquely constrained by the email client and screen size used to view it. Responsive design enables marketers to ensure their emails can always be viewed, but a lack of responsive design could result in unreadable content, such as images and GIFs being disabled. advertisement advertisement Mobile rendering is now an essential component of email design, particularly as the majority of emails are now read on mobile devices. Litmus also surveyed marketers on the top brands that inspire their email creative, aggregating the results to pinpoint the top 30. 30 Brands that inspire email marketers: 1. Apple 2. InVision 3. HubSpot 4. MailChimp 5. Amazon.com 6. Airbnb 7. Nike 8. Starbucks 9. Uber 10. J.Crew 11. Sephora 12. REI 13. ASOS 14. Chubbies 15. Email on Acid 16. Moo 17. Really Good Emails 18. Kate Spade 19. Campaign Monitor 20. Netflix 21. Adobe 22. Loft 23. theSkimm 24. Code School 25. Huckberry 26. Nest 27. Action Rocket 28. Evernote 29. Patagonia 30. Virgin Airlines Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH December 29, 2017 at 05:51PM
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