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LiveIntent Offers Identity Enrichment App On Salesforce AppExchange https://ift.tt/gWymZHC LiveIntent is debuting an identity app on Salesforce AppExchange to help brands ensure their first-party data is complete, verified, and addressable, the company says. The Identity Enrichment app provides marketers with a customer matching process for multiple identifiers, including emails, mobile identifiers, addresses, and phone numbers. LiveIntent dedupes, cleanses, appends, and enriches a customer’s first-party data with licensed identity, demographic, behavior, and interest data, it adds. The goal is to help brands “enrich customer records with high-quality data and reduce duplicate CRM records,” says Mano Pillai, chief product officer at LiveIntent. advertisement advertisement Integrated directly with Salesforce, Identity Enrichment by LiveIntent is currently available on AppExchange.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/629YrB4 November 29, 2022 at 06:08PM
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April 2023
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