Invalid Ad Traffic Rises Sharply For Connected Television

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Invalid Ad Traffic Rises Sharply For Connected Television

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The amount of invalid advertising traffic – or any activity that doesn’t come from a real person or a user with a genuine interest in an ad – rose sharply on connected television during the second quarter of the year.

A report from ad-verification company Pixalate found that the invalid …

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September 3, 2024 at 04:46PM