If The DOJ Sues Google Again What Are Its Options?

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If The DOJ Sues Google, Again, What Are Its Options?

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It seems like a common occurrence. The U.S. Justice Department is at it again, preparing a lawsuit against Google based on its advertising practices.

The company changed its practices in Europe. Does it have options in the U.S.?

The latest lawsuit would become the second federal antitrust complaint filed against Google, but the fifth major case in the U.S. that challenges its business practices. The suit alleges violations of antitrust laws -- highlighting the way the tech company maintains its dominance. 

The previous lawsuit focusing on Google as a monopoly in search was filed in 2020.

That lawsuit -- which examines how the company forces the competition to move aside through exclusive distribution deals with wireless carriers and mobile devices -- is scheduled to go to court in September 2023.

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In Europe, Google holds an auction for choice screen options in search. The latest was held in September 2022, and will run through August 2023.

In the United Kingdom, for example, the top five options voted in by users included Bing, DuckDuckGo, Ecosia, Google, and Yahoo

The European auction gives users the ability to add three choices to the setup screen for an outside search engine on devices running Android in each country. 

The search engine alternatives in each market were determined by a bidding process.

Apart from the two federal antitrust suits, state attorneys general have filed three separate suits against Google. They allege Google has dominance in the markets of online search, advertising technology and apps on the Android mobile platform in violation of antitrust laws.

Reports suggest the case will be filed in federal court by the end of the week, according to Bloomberg, which cites unnamed sources.

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January 24, 2023 at 10:06AM