How Sportswear Brands Like Nike Are Motivating Customers With Dynamic Community-Focused Fitness2/21/2019
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How Sportswear Brands Like Nike Are Motivating Customers With Dynamic, Community-Focused Fitness https://ift.tt/2NiY57T Sportswear retailers and fitness brands in New York are engaging shoppers’ larger lifestyle needs with innovative services and experiences that leverage personalization, convenience and community. Mobile apps and sensored-enabled technologies make the in-store experience more tailored and responsive, enabling shoppers to choose the products that best fit their fitness goals. In-store community spaces and events provide an inclusive platform for like-minded fans to gather in celebration of their sport, allowing the store to broaden its position from outfitter to holistic lifestyle partner. As detailed in PSFK’s New York Retail Innovation Guide, here’s how six sportswear retailers and fitness brands are assisting shoppers in achieving their health goals by investing in wellness and community-oriented products, events and immersive experiences: Nike House of Innovation 000 Adidas REI “Our mission has always been enabling and awakening that lifelong love [of the outdoors]. We aim to really focus intentionally around solving problems for customers and our members of today, in the world we live in today with all the distractions, and dizziness and presence of technology.” Rapha Clubhouse NBA Store Roula Activewear is not the only vertical experimenting with innovative services and experiences in New York. For more about how leaders from all categories in the city are breaking new ground in experiential retail, see PSFK’s New York Retail Innovation Guide, available for download now. Sportswear retailers and fitness brands in New York are engaging shoppers’ larger lifestyle needs with innovative services and experiences that leverage personalization, convenience and community. Mobile apps and sensored-enabled technologies make the in-store experience more tailored and responsive, enabling shoppers to choose the products that best fit their fitness goals. In-store community spaces and events provide an inclusive platform for like-minded fans to gather in celebration of their sport, allowing the store to broaden its position from outfitter to holistic lifestyle partner. As detailed in PSFK’s New York Retail Innovation Guide, here’s how six sportswear retailers and fitness brands are assisting shoppers in achieving their health goals by investing in wellness and community-oriented products, events and immersive experiences: Mobile Marketing via PSFK http://www.psfk.com/ February 21, 2019 at 05:31AM
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