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How Retailers Like Walmart And Macy’s Enable Immersive Holiday Gift Search https://ift.tt/2PlQJ2X Clickable content and a customized user experience are among the top services online retailers are offering this holiday season Immersive browsing involves sophisticated tools, such as visual search browsers and mixed-reality product demos, which are enabling consumers to easily discover, learn more about or even purchase an item with a single click, making shopping a richer, more intuitive and seamless experience. Retailers are taking the initiative to provide this experience for consumers online and in-store to enable personalized and interactive searching. Here’s how retailers are narrowing down on customers’ wants and needs, providing immersive browsing that allows customers to receive additional assistance and interact with products from the retailer. Macy’s Walmart Amazon Tobi For more examples of how retailers are incorporating immersive browsing into their e-commerce platforms for a more focused path to purchase, visit PSFK’s Holiday 2018 Retail & Brand Experience Strategies report. Immersive browsing involves sophisticated tools, such as visual search browsers and mixed-reality product demos, which are enabling consumers to easily discover, learn more about or even purchase an item with a single click, making shopping a richer, more intuitive and seamless experience. Mobile Marketing via PSFK http://www.psfk.com/ December 6, 2018 at 06:22AM
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