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How Retailers Like Macy’s And Saks Are Using Data To Generate Guided Gift Recs https://ift.tt/2B4WBsg Aiming to take the stress out of holiday shopping, brands are delivering custom product recommendations both in-store and online While holiday shopping is a joy for some, it can strike fear in the heart of many, and for good reason. Retailers are reducing the time and “content-fatigue” online and in-store browsers can experience, leveraging data analysis tools and AI to quickly produce relevant product suggestions based on users’ personal preferences, previous purchases and similar products. Through guided gift lists, chatbots and more, brands are putting emphasis on content catered for consumers needs rather than maximizing options. Here’s how top retailers are marshaling AI tools to improve customers’ search experience as well as offer tailored support: Macy’s Monetate x Bazaarvoice Saks Fifth Avenue These are just a few retailers who are providing guided recommendations for their customers for the holiday season. For more examples visit PSFK’s The Holiday 2018 Retail & Brand Experience Strategies report. While holiday shopping is a joy for some, it can strike fear in the heart of many, and for good reason. Retailers are reducing the time and “content-fatigue” online and in-store browsers can experience, leveraging data analysis tools and AI to quickly produce relevant product suggestions based on users’ personal preferences, previous purchases and similar products. Mobile Marketing via PSFK http://www.psfk.com/ December 10, 2018 at 06:00AM
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