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How London Fashion Retailers Like Selfridges Stay On Top Of The Store Game https://ift.tt/2uANpJl London’s signature mix of high-street and high-end retail has long made it one of the world’s most eclectic and interesting shopping destinations. As an important hub for global brands and retailers, the city is also a key testing ground for innovative retail concepts. Reiterating in relation to ecommerce generally and in conjunction with their own online portals, fashion & apparel retailers are elevating the IRL shopping experience by designing spaces that enable live events & theatre, personalization, mobile integration, art installations and more to entertain and inform customers like never before. From luxury brands like Alexander McQueen to digital-native startups like Matchesfashion.com, here’s how today’s leading retailers are redefining the physical store: Alexander McQueen Selfridges Matchesfashion.com Browns East Fashion & apparel retailers are just one vertical within the U.K. capital’s most innovative store experiences—for all categories, see PSFK’s London Retail Innovation Guide 2019, available here. Lead image: stock photos from Willy Barton/Shutterstock London’s signature mix of high-street and high-end retail has long made it one of the world’s most eclectic and interesting shopping destinations. As an important hub for global brands and retailers, the city is also a key testing ground for innovative retail concepts. Reiterating in relation to ecommerce generally and in conjunction with their own online portals, fashion & apparel retailers are elevating the IRL shopping experience by designing spaces that enable live events & theatre, personalization, mobile integration, art installations and more to entertain and inform customers like never before. From luxury brands like Alexander McQueen to digital-native startups like Matchesfashion.com, here’s how today’s leading retailers are redefining the physical store: Mobile Marketing via PSFK http://www.psfk.com/ March 31, 2019 at 06:05AM
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