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How Brands Like Fabletics Are Enabling Better Customer Recognition Through Synched CRM https://ift.tt/2OgIGp8 As personalization and recognition across channels becomes a greater expectation among shoppers, more and more retailers have turned to customer relationship management (CRM) technology for assistance. Leading innovators are creating systems that ‘log’ customers into physical stores to trigger recommendations and in-store activations, as well as inform assistants to deliver personalized service, all while simultaneously syncing customer experiences both on- and offline. From PSFK and Microsoft’s Retail Trends Playbook 2020, here are three examples that demonstrate how brands are investing in channel-to-channel software to optimize fluidity in their customer cycles: Nike House of Innovation 000 Alibaba x Guess Fabletics 55% of shoppers say retail experiences are disconnected across channels. For more ways that leading retailers are addressing this issue and building better retail experiences, download PSFK’s Retail Trends Playbook 2020, made in partnership with Microsoft. Lead image: stock photos from Iakov Filimonov/Shutterstock As personalization and recognition across channels becomes a greater expectation among shoppers, more and more retailers have turned to customer relationship management (CRM) technology for assistance. Leading innovators are creating systems that ‘log’ customers into physical stores to trigger recommendations and in-store activations, as well as inform assistants to deliver personalized service, all while simultaneously syncing customer experiences both on- and offline. From PSFK and Microsoft’s Retail Trends Playbook 2020, here are three examples that demonstrate how brands are investing in channel-to-channel software to optimize fluidity in their customer cycles: Mobile Marketing via PSFK http://www.psfk.com/ March 22, 2019 at 05:31AM
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