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How Brands Are Enabling Anywhere Purchasing With Virtual Reality https://ift.tt/2wATuG7 To meet modern consumer demand to have it all anytime, anywhere, brands are turning to virtual reality-enabled interfaces like mobile apps to upscale convenience and augment product information Employing virtual reality is an increasingly popular way that brands are heightening their consumer engagement. The technology not only provides the potential for immersive and interactive content, but also allows for customization of the relevant product or service to the business’ target consumer. In particular, brands are empowering shoppers to quickly discover and buy products anywhere they encounter them through data-informed, multichannel tools. Here’s how two brands are leveraging virtual reality to allow their consumers to buy anywhere, anytime: Cargo x SnackNation Hershey This was just a snapshot of the creative ways brands are enabling consumers the convenience of anywhere purchasing through mobile and virtual reality interfaces. For more example, see PSFK’s report Applying VR & AR To CPG Retail. Lead image: using smart phone stock photo from JKStock/Shutterstock Employing virtual reality is an increasingly popular way that brands are heightening their consumer engagement. The technology not only provides the potential for immersive and interactive content, but also allows for customization of the relevant product or service to the business’ target consumer. Mobile Marketing via PSFK http://www.psfk.com/ August 31, 2018 at 06:36AM
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