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How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing https://ift.tt/2UZJBNg For today’s consumers, the discovery process is more likely to take place within the context of a social media feed or a third-party website than on a brand’s homepage or in a store. This has forced brands in all categories to rethink how they engage with consumers at the top of the funnel. Accordingly, automotive brands are responding by creating interactive marketing content that reaches potential buyers where they are online. As detailed in PSFK’s Automotive CX Debrief, here’s how leading auto names are encouraging customers to discover their vehicles in a fun, engaging way: Renault Italia Tokyo Stories MINI USA “Tweet To Test Drive” Acura ILX Instagram Stories Leveraging social media to capture consumers where they already are is just one way that car makers are reinventing the automotive discovery and purchasing experience for a mobile- and digital-first audience. For more innovation in all things auto retail, download PSFK’s Automotive CX Debrief. Lead image: stock photos from Gorodenkoff/Shutterstock For today’s consumers, the discovery process is more likely to take place within the context of a social media feed or a third-party website than on a brand’s homepage or in a store. This has forced brands in all categories to rethink how they engage with consumers at the top of the funnel. Accordingly, automotive brands are responding by creating interactive marketing content that reaches potential buyers where they are online. As detailed in PSFK’s Automotive CX Debrief, here’s how leading auto names are encouraging customers to discover their vehicles in a fun, engaging way: Mobile Marketing via PSFK http://www.psfk.com/ March 27, 2019 at 06:03AM
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