Horizon Wins $450 Million Charter/Spectrum Media Account

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Horizon Wins $450 Million Charter/Spectrum Media Account

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Stamford, CT-based Charter Communications has awarded its $450 million media planning and buying account to Horizon Media, according to sources. The spending estimate is from COMvergence. 

The selection followed a formal review that began last year and was managed by ID Comms. 

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It wasn’t clear who the immediate incumbent or incumbents were or who else participated in the review. 

Charter operates under the Spectrum brand for its consumer services, including Spectrum TV, Spectrum Internet, Spectrum Voice, and Spectrum Mobile, among other businesses. 

Charter, the largest cable operator in the U.S., had revenue of $55.1 billion last year. It has about 31.5 million customers in 41 states, according to the company.  

Charter and Horizon reps did not respond to requests for comment.  

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March 31, 2025 at 05:07PM