Hallmark Channel Takes Top Holiday Theme Ad Impressions For 2021, Walmart, Amazon Big TV Spenders
Heavy holiday-themed content, especially Christmas-themed movies, has boosted Hallmark Channel to again take a leading share of holiday-themed TV ad impressions, according to iSpot.tv.
Through almost two months of airing (October 1 through November 18), Hallmark pulled in an estimated 4.4 billion impressions from holiday-related TV ad impressions -- a leading 10% industry just those TV ad impressions.
Overall TV ad impressions for Hallmark Channel so far this year are higher: 41 billion impressions, up from 34.3 billion.
After Hallmark, CBS was next (2.3 billion). Then came NBC (2.2 billion); ABC (1.96 billion); and ION Television (1.7 billion) .
Research also shows Hallmark Movies & Mysteries was at 1.1 billion impressions -- adding another 2.8% share to the Crown Media Holdings TV networks.
Walmart and Amazon -- two big retailers -- are the dominant marketers for estimated holiday-themed national TV ad spend -- up significantly, according to iSpot.tv, from a year ago.
So far, Walmart is at $39.8 billion and Amazon, $30 billion. Further down the list are two other major retailers: Target ($14.4 million) and Macy’s ($13.5 million). Then comes Ram Trucks ($13 million); Peloton ($8.8 million); Kohl’s ($8.2 million); Lowe’s ($7.4 million); Starbucks ($6.9 million); and Samsung Mobile ($6.3 million).
A year ago, per iSpot.tv, Peloton spent virtually nothing on national TV holiday-themed advertising.
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November 23, 2021 at 10:48AM