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Gratitude In Uncertain Times: What the TopRank Marketing Team is Most Thankful For https://ift.tt/3q6SZyS
 Have our views on thankfulness changed in the turmoil and uncertainty of 2020? As the U.S. celebrates Thanksgiving Day, the pandemic continues to have a profound global impact, making this start to the holiday season one unique in modern history. This doesn’t mean that we have less to be thankful for, however — indeed the opposite may be true, based on what our team here at TopRank Marketing have taken the time to reflect on for our traditional post sharing messages of thankfulness. Our ability to see and express gratitude in difficult times can be especially meaningful and replenishing. This may be a prime year to consider the words of writer G. K. Chesterton. [bctt tweet="“I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder.” — Gilbert K. Chesterton" username="toprank"] Let’s open our hearts and take in messages of thankfulness from our team during this unprecedented pandemic year, shared with the hope that you’ll also be inspired to reflect on some of the silver linings that may be hidden in our lives if we take the time to listen.
What the TopRank Marketing Team is Most Thankful for in 2020Lee OddenCEO and Co-Founder 2020 has been a remarkable year for many reasons. With all of the challenges, uncertainty and obstacles, I could not be more proud of my team at TopRank Marketing for how they have adapted quickly, with care and quality to every speed bump to roadblock they have encountered. Amidst the significant changes and challenges, new leaders have emerged, processes have been refined and accountability for work quality has improved. Most of all, the attention and responsiveness to customer needs that have been a hallmark of TopRank Marketing for many years were rewarded with incredible customer retention rates, program expansion and the addition of some of the largest client engagements we've ever had in our 20 years in business. I am thankful for the leadership of our management team, the next level organizational and relationship management skills of our account team, the unrivaled creativity of our content and creative teams, the tech and marketing mastery of our SEO team, the industry leading capabilities of our fast growing influencer marketing team, our internal marketing for keeping this blog and our social media accounts a source of insight for hundreds of thousands of people and how operations has been able to make sure everything we need to do business is working properly. I am thankful for the continued confidence and partnership with our clients who represent some of the top B2B brands in the world. The opportunity to collaborate and create influencer content experiences with these brands is a source of inspiration to our team and to the B2B marketing community at large as we get to share success stories through case studies and industry awards. I am thankful for the TopRank Marketing community of industry influencers who have raised the bar on our collaborations with clients and helped us produce meaningful, impactful marketing resources that customers actually love. I am thankful for our community of marketers who visit us here on our B2B Marketing Blog, read our newsletter, attend event presentations and engage with us on our social media channels. 2020 has been remarkable not just because of the challenges, but because of the way those in our community, amongst our clients and team have responded. The clarity of our purpose in creating content experiences that inspire by helping B2B brands become the best answer for their customers has served our clients and company well. 2020 will be one of our most successful ever. I am eternally thankful for the opportunity to live a dream of working with an agency dedicated to making a difference for our clients with care, creativity and impact. Thank you!
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April 2025
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