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Google Reportedly Seeks Search Deals With TikTok And Instagram https://ift.tt/3kBM7Zu Google executives are quietly negotiating with their counterparts at ByteDance and Facebook to get the data it needs to index and rank videos on TikTok and Instagram, respectively, in search results, according to three people briefed about the discussions. It’s become a question of whether or not the companies will share the data required to rank and display the videos, according to the report by The Information. Google told The Information these are "standard discussions," and that it is always looking for new ways to organize information. The news is reminiscent of a deal between Google and Twitter that dates back to 2009, when the companies struck a partnership that would display real-time Twitter results in Google searches. On October 21, 2009, Marissa Mayer, then vice president of Search Products and User Experience at Google, wrote: “We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months.” advertisement advertisement The negotiations could be continued efforts from a test that began in December 2020, where Google served Instagram and TikTok videos in their own dedicated carousel in the Google search app for mobile devices. It aggregated short-form videos from TikTok and Instagram. But even that test expanded on another pilot launched earlier that year where Google had first introduced a carousel of “Short Videos” within Google Discover, the personalized feed found in the Google mobile app. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 24, 2021 at 02:16PM
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April 2023
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