RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe

Mobile Marketing



Gartner Optimistic About Visual Search As An Emerging Technology

8/29/2019

0 Comments

 


Gartner Optimistic About Visual Search As An Emerging Technology

https://ift.tt/2NIes03


Visual search -- the ability to initiate a search query using an image captured by the camera lens on a mobile device -- has increasingly become a channel that can drive consumers from becoming aware of a product to making a purchase.

Gartner classifies visual search as an emerging technology, which puts it right on par with findings from eMarketer survey suggesting that few consumers "regularly" use it.

On average, only 3% regularly use visual search and only 10% have used it in the past, according to the findings. On the other site of the spectrum, 7% are familiar with the technology, according to an eMarketer ecommerce survey conducted in June 2019 by Bizrate Insights and published in August 2019.

Gartner Analyst Mike McGuire points to artificial intelligence (AI), which sits high on the list of transformational trends, as an important technology that supports visual search platforms like Google Lens, Google Apps for Android and iOS, and Prism.

Google, Microsoft, Pinterest and other augmented reality vendors continue to invest in visual search. Their platforms use computer vision and AI to identify the image.

advertisement

advertisement

“Marketing success depends on the maturation of these technologies and mature data and image metadata and tagging capability on the marketing team,” wrote McGuire in a report titled Hype Cycle for Digital Marketing and Advertising 2019. 

ASOS, a U.K. online fashion retailer, already uses visual search. Its search tool, Style Match, integrates into the ASOS mobile app, so customers can zoom in on a man’s suit in a magazine picture, for example, and receive suggestions on similar suits, McGuire explains.

McGuire calls visual search a tool that will enhance the customer experience, benefiting brands most in e-commerce, content marketing, product and search marketing. Amazon also supports this media.

Earlier this month, Mondo released a study showing that 21% of the 1,000 marketers surveyed cite visual search as an important marketing strategy for their organizations through 2020. Visual search fell in line behind strategies such as experiential marketing, micro-moments, and motion design.

Gartner rated visual search as an “on the rise” strategy, along with over-the-top TV advertising, consent and preference management and personification. At the peak are advanced supply-side bidding, customer journey analytics, real-time marketing, conversational marketing, artificial intelligence for marketing, and customer data platforms.





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/2oB2PsH

August 29, 2019 at 01:27PM


0 Comments



Leave a Reply.

    Categories

    All

    Archives

    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe