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From PSFK’s Shopper Data Debrief: Key Levers To Build Trust Around Shopper Data Exchange http://bit.ly/2IWuUaD ![]() New technology infrastructure has transformed the physical store into a resource for the collection of valuable data that retailers and brands can leverage to improve their end-to-end operations, increase ROI and drive better customer experience. Much of that data, however, is off-limits without participation from shoppers. In order to unlock these insights, companies must create a two-way value exchange that rewards shoppers for sharing their personal information and in-store activity. The following levers excerpted from PSFK’s recent Shopper Data Debrief report highlight the ways in which retailers and shoppers can both benefit from this new relationship: Logged-In Recognition Visual Recommendation Contextual Targeting Behavioral Heat Mapping For access to the last two levers of shopper data exchange, download PSFK’s Shopper Data Debrief, available now for members. The Shopper Data Debrief by business intelligence service PSFK outlines how retailers can leverage new tools to capture shopper data in the physical store, creating a mutually beneficial value exchange that allows them to refine operations and offer a more personalized in-store experience. This report is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. Lead image: stock photos from George Rudy/Shutterstock New technology infrastructure has transformed the physical store into a resource for the collection of valuable data that retailers and brands can leverage to improve their end-to-end operations, increase ROI and drive better customer experience. Much of that data, however, is off-limits without participation from shoppers. In order to unlock these insights, companies must create a two-way value exchange that rewards shoppers for sharing their personal information and in-store activity. The following levers excerpted from PSFK’s recent Shopper Data Debrief report highlight the ways in which retailers and shoppers can both benefit from this new relationship: Mobile Marketing via PSFK http://www.psfk.com/ April 25, 2019 at 07:56PM
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