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Food & Lifestyle Apps On IPhone Have Highest Opt-In Rates For Ad Targeting https://ift.tt/xO9bZ6h Apple’s change last year to its privacy policy made it more difficult for marketers to send targeted ads to iPhone users, who were given more control over the data they share with apps and websites. The opt-in rate has stabilized since then, though there are differences among different kinds of … Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/PrHxsm3 July 29, 2022 at 10:13AM
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