Finding Brand Safety In An Unsafe World

Finding Brand Safety In An Unsafe World

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Marketers that assumed brand safety was assured for the digital advertising they purchased on Google were suddenly shocked when they found it published alongside content they deemed unsavory. If you are a brand or an agency and want to avoid being embarrassed or worse, fired, make sure you have adequate protections in place around programmatic.



Mobile Marketing

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March 31, 2017 at 02:37AM