Facebook To Update Page Posts Ads On Mobile

Facebook To Update Page Posts, Ads On Mobile

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Beginning next month, Facebook plans to begin updating Page posts and ads on mobile to match the look and feel of the new design it debuted earlier in the year.

The update will include shortening visible primary text from seven to three lines, after which users will be prompted to click to view additional text.

It will also include reducing the maximum media height for photos and videos from a 2:3 to 4:5 aspect ratio.

The changes are intended to make the appearance of feed ads and page posts more consistent across Facebook’s family of apps, and generate longer-term value for ad partners.

While the updates will automatically apply to posts and ads on Facebook mobile News Feed within the next month, the company is recommending advertisers begin to use reduced primary text and shorter media height for feed ads.

Separately, Facebook plans to remove some options to its Business Manager, which it has identified as outdated or infrequently used by businesses.

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For example, the social giant is removing several options related to older song titles, albums or games.

These changes are not expected to impact the vast majority of advertisers. However, when possible, Facebook said it will guide advertisers to options similar to ones that have been removed and should provide comparable performance.

Earlier this month, Facebook posted a profit of $1.99 per share versus an expected profit of $1.88 per share on revenue of $16.9 billion. The average revenue per user came in at $7.05.

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July 30, 2019 at 04:52PM