Facebook Amazon 7-Eleven Ranked Most 'Mobile-Ready' Brands

Facebook, Amazon, 7-Eleven Ranked Most 'Mobile-Ready' Brands

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Brick-and-mortar convenience store retailer 7-Eleven is the most "mobile-ready" brand that isn't inherently a digital media product, according to a new index ranking thousands of brands worldwide based on their mobile "readiness." Dubbed Mdex, the new index created by IPG Mediabrand's Ansible mobile media unit in partnership with YouGov and Google, and it utilizes a variety of quantitative and qualitative factors to score each brand's mobile readiness.



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February 27, 2017 at 12:10AM