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Email Marketing Creativity Sales/Contests/Offers, Chipotle Gamifies Boorito 20th Anniversary Across Email, SMS, and Social https://ift.tt/3Epsr30 Chipotle's “Boorito” Halloween-themed campaign involved sending emails to lapsed and at-risk customers, with the goal of incentivizing their participation and regaining their loyalty. The messages included “buy-one-get-one” promotional codes. The campaign drew on Liveclicker's device detection capabilities and targeting rules to determine which users were engaging from mobile devices, and to automatically include text prompts into the emails. Halloween day redemption of the codes was strong. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH September 15, 2021 at 02:29PM
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April 2023
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