RICK REA: Helping You Grow Through Online Marketing
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe

Mobile Marketing



Cord-Cutting Broadband Weakness Take Root: Are Pay TV Provider Mergers A Thing?

2/28/2024

0 Comments

 
https://ift.tt/Pwd9ON7

Cord-Cutting, Broadband Weakness Take Root: Are Pay TV Provider Mergers A Thing?

https://ift.tt/RcS3Vj1

The effects of cord-cutting and linear TV results trending down continue to fuel merger talk with regard to legacy TV network groups (and their stations). 

But what about legacy pay TV distributors -- companies that traditional TV network companies have done business with for decades in securing billions in retransmission and carriage fee revenues for their TV networks and TV stations? 

Despite a sharper downturn in results beginning about ten years ago, legacy pay TV distributors did not seem to be overly concerned about cord-cutting, declining video subscribers and revenue and everything else in between.

oWhy? Because the U.S. broadband business was booming -- as well as a budding mobile phone business.

Now, the landscape for broadband isn't looking so good. While revenues are not declining, here and there some companies have seen small, slight declines in broadband customers.

advertisement

advertisement

Perhaps the focus was always on those long-time veteran cable operators --  Comcast, Charter, and Cox. And to be fair, there was always consolidation talk -- even currently -- about DirecTV and Dish Network.

It turns out we have been missing a key piece: those small to mid-sized original cable operators such as Altice USA (formerly Cablevision Systems and Suddenlink) may need a helping hand 

Rumors abound this week that Altice is in talks with Charter Communications about a possible merger deal.

Altice stock spiked nearly 40% in mid-day Tuesday trading. Altice USA has lost more than 92% of its stock price since 2017.

Altice has 5 million subscribers in 21 markets -- mostly in the New York City metro areas and suburbs, as well as in Houston/Dallas and part of Louisiana.

Charter has 14.1 million subscribers, while Altice has 5 million.

This means Charter would be the dominant U.S. pay TV distributor -- surging ahead of Comcast, which currently has around the same number of subscribers as Charter.

Laurent Yoon, media analyst of Bernstein Research, says the merger would create the largest broadband provider in the country with 33 million subscribers -- 3 million more than Comcast.

The effects of cord-cutting? Experts say it started in 2007, almost two decades ago. We are finally now in the thick of things, with some traditional cable operators looking to write the last chapter of their story.





Mobile Marketing

via MediaPost.com: mobile https://ift.tt/RyLsd2K

February 28, 2024 at 12:25PM


0 Comments



Leave a Reply.

    Categories

    All

    Archives

    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Blog
    • Social Media News
    • SEO Marketing News
    • Digital Trends News
    • Photography News
    • Mobile Marketing
    • Business News
    • Gadget News
    • Printing News
  • Contact
  • About
  • Subscribe