Captioning System Wins Third Lions Grand Prix

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Captioning System Wins Third Lions Grand Prix

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French insurance company won its second Grand Prix at the Cannes Lions festival Thursday, in the Creative Business Transformation Lions category 

The campaign, called “AXA--Three Words,” by Publicis Conseil Paris.  

The campaign promoted the addition of the three words “and domestic violence” to an insurance policy in France to give women a way out of abusive relationships.   

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Earlier in the festival the campaign won the Grand Prix in the Direct Lions category. 

See more about the campaign here. 

Apple’s decade-long “Shot On iPhone” campaign, from TBWA\Media Arts Lab Los Angeles won the Creative Effective Lions Grand Prix, for helping the device to become the bestselling smartphone in the world.  

“The campaign stood out as a masterclass in elevating user-generated content to build a long-term platform with stunning execution,” stated Jury President Andrea Diquez, Global CEO Gut. 

A second campaign for Dove’s “Real Beauty” campaign won the Grand Prix in Creative Strategy Lions category. It’s called “Real Beauty: How A Soap Brand Created A Global Self-Esteem Movement,” from Ogilvy UK London. A separate campaign, “Dove Real Beauty Redefined for the AI Era,” from Mindshare NY won the Media Lions Grand Prix earlier in the week.  

The Luxury Lions Grand Prix went to a campaign called “The Partnership That Changed Everything” by Havas Play for LVMH. It promoted the luxury company’s role for serving not just as a sponsor of the Olympic Games and Paralympic Games in Paris last year but as co-creator of the games, “turning luxury into a cultural contribution,” as the Lions organization put it in a statement. 

The Brand Experience and Activation Lions Grand Prix went to “Caption With Intention” by FCB Chicago for the Academy Of Motion Picture Arts and Sciences for the creation of a new captioning system for film and TV.  It also won Grand Prix in the Design and Digital Craft categories earlier in the festival. 

The Grand Prix in the Creative Commerce category went to a campaign called “Preserved Promos” by VML New York for Ziploc. With the help of influencers, the mobile commerce experience transformed expired and unused coupons into new savings opportunities for shoppers and sales for retailers. The effort enabled shoppers to scan expired coupons and receive extended offers on food purchases. 

Pictured above is an image from Creative Effectiveness Grand Prix winner "Shot On iPhone."

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June 20, 2025 at 08:29AM