Cadent Intros Cross-Device Programmatic Bidding

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Cadent Intros Cross-Device Programmatic Bidding

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Cadent has integrated a new feature into its Aperture platform that enables programmatic guaranteed bidding for addressable and connected TV (CTV) across set top boxes (STB), smart TVs, mobile devices and desktop applications on inventory distributed by publishers.

The solution works across all TV inventory types, including programmatic linear, on-demand linear and linear via private marketplace.

According to the company, it allows inventory owners to intelligently place addressable ads using historical data, offer greater flexibility and bypass time-consuming manual direct sales processes.

Its capabilities include maximizing yield across scheduled and addressable ads on the same networks; associating audience segments with households via Aperture Viewer Graph for CTV and addressable TV planning; forecasting available inventory for programmatic guaranteed OTT/CTV, video on demand and addressable TV deals to predict future market pressure trends; and managing delivery of direct-sold addressable TV campaigns against programmatic guaranteed demand, Cadent reports.

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May 27, 2022 at 09:15AM