Best Western Intros Watson AI-Powered Ad Campaign

Best Western Intros Watson AI-Powered Ad Campaign

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Best Western Hotels has teamed with IBM Watson Advertising to create a new, artificial intelligence-powered interactive ad.

The Best Western Watson Ad aims to personalizes vacation planning by leveraging the consumer’s questions and use the answers to trigger additional questions, which the technology then uses to provide travel tips and make recommendations based on travel preferences.

"This cutting-edge AI-powered ad will allow us to drive more meaningful engagement with travelers, while showcasing all that today's Best Western has to offer," stated Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels and Resorts. "As the first hospitality brand to launch a Watson Ads campaign, we look forward to continuing our position as a frontrunner in innovation."

Consumers can start a conversation with the ad by engaging it and providing information on upcoming or desired travel, which starts a series of dialogue prompts that guide the consumer through a conversation relating to travel needs.

“The AI-powered ad is driven by the consumer's questions and desire to learn more,” states the announcement. “A consumer may share that they are ‘hitting the road to visit the mountains this weekend,’ and the ad would ask for more information around activities that are planned, such as hiking or sightseeing. From there, the consumer can choose to book a room at a Best Western, take a virtual 360 tour of a Best Western hotel or learn more about the amenities available at Best Western locations.”

Watson AI ads use machine learning and natural language processing to make sense of unstructured data sets and enable two-way conversations.

Mobile Marketing

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June 29, 2018 at 10:28AM