Best Buy Launches Creator-Run Shopping Program

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Best Buy Launches Creator-Run Shopping Program

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Embracing the rise of social commerce, Best Buy has begun inviting influencers to join its “new curated shopping experience,” a program in which creators earn commissions from tech products they sell to Best Buy customers via digital storefronts.

Customers can find creators’ personal “Storefronts” on creators.bestbuy.com, where creators are able to present collections of their favorite Best Buy products to customers, with links to their social media accounts.

According to the retailer, this “one-stop shop” highlights tech items already featured in their social media content and allows creators to earn a commission on sales referred through the storefront. There is no commission cap.

The program -- powered by marketing platform Impact.com -- has launched with three popular tech influencers, including Linus Sebastian (of Linus Tech Tips), who has over 16 million YouTube subscribers and 8 billion total video views, as well as tech reviewer Judner Aura (UrAvgConsumer), and Jenna Ezarik, a tech and lifestyle creator.

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Through creator recommendations, Best Buy hopes storefronts collections will help customers seek out products with more confidence and ease. For example, if a customer is looking for products related to their wellness routines, a health and fitness influencer's storefront will suggest specific products they’ve already featured in their videos.

The creator program is another way to persuade influencers to showcase more Best Buy products across social media platforms, as the company competes with retailers like Amazon and Walmart, who have also launched influencer programs.

Best Buy says that it plans to offer “new and expanded opportunities for select creators,” like curated campaign tools, featured storefronts on the company's mobile app and more.

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April 8, 2025 at 06:39PM