Barbarian Helps Reel Wild Raise Environmental Awareness

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Barbarian Helps Reel Wild Raise Environmental Awareness

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Wildlife Conservation Society's Reel Wild New York Film Festival wants more visibility.

So it tapped digital agency Barbarian to create a microsite to showcase the upcoming festival. There are also OOH ads running in Time Square and across Manhattan in donated space.

The six-film festival will take place April 4-5 at AMC Lincoln Square 13 in New York. Each documentary is followed by a Q&A with the filmmakers and Wildlife Conservation Society scientists.

The goal is to raise awareness of environmental protection and encourage viewers to help drive positive change.

The Barbarian-created site offers an immersive experience to address informational needs of visitors — and move them to take eco-action. The agency found mobile-responsive sites deliver 11% higher conversion rates.  

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Additional ad and marketing professionals from Horizon Media, Genuine Overkill, Naked City Films and and National CineMedia aided the effort.

Formerly the New York Wild Film Festival, this is the first year the festival is using the name Reel Wild New York Film Festival. The Wildlife Conservation Society is a founding partner.

John Calvelli, WCS executive vice president, public affairs, called Reel Wild “a natural evolution in our legacy of inspiring millions to care about nature through film and in our zoos and aquarium in New York City. Our aim is to engage new audiences to care about conserving our planet through the power of film.”

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March 6, 2025 at 10:13AM