Susan Daimler Joins PubMatic Board Of Directors https://ift.tt/367VhWt Digital advertising platform PubMatic has named Susan Daimler, senior vice president of Premier Agent at Zillow, to its board of directors. The appointment comes as “digital media expands across channels including mobile app and CTV,” Daimler states. Daimler joined Zillow in 2012 following Zillow’s acquisition of Buyfolio, the co-shopping platform for real estate agents and home buyers co-founded by Daimler. She also co-founded SeatGuru, a travel platform acquired by Expedia in 2007.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 25, 2020 at 01:09PM
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Developing Audio Strategy Is Critical For Brands Today https://ift.tt/2J8lAD8 The following was previously published in an earlier edition of Marketing Insider. The pandemic has accelerated global media adoption rates of streaming across devices and platforms. Digital video consumption has soared, followed by digital audio, with Spotify being the most listened-to platform in the U.S. followed by Pandora, according to eMarketer. Over three-quarters of American internet users aged 13+ years listen to music via streaming (as tracked in a 2019 MusicWatch survey), signaling new opportunities for brands to innovate with audio. Record growth in e-listening.E-listening includes streaming (listening) online or listening to downloaded music, radio or TV. With the rise in digital streaming, people have replaced their televisions and radios with the internet on computers or mobile devices. According to Nielsen, in the U.S. 63% of respondents reported paying for at least one audio-streaming subscription, while 53% paid for two. advertisement advertisement Along with audio streaming, the rise in mobile streaming is worth tracking for brands to understand streamers’ relationships with their devices. Audio streaming answers the need for on-demand convenience and access, driven by its growing popularity among educated, affluent, employed and younger consumers. Further, the rise of audiobooks (eclipsing e-books in major markets like U.S. and China), podcasting and voice-operated smart speakers points to the growing prevalence of audio tech in consumers’ lives. E-listening is for the tech-savvy. Globally, brands saw a surge in e-listening during the pandemic. Spotify has a growing number of paid subscribers, rising to 130 million listeners (plus another 257 million free subscribers) of health and wellness tunes, meditative and instrumental music,as reported by the Financial Times. In the U.K. and U.S., the top two activities performed online during the pandemic were searching for COVID-19 updates followed by listening to music,according to a Global Web Index study — indicating a consumer appetite for content conveying safety, comfort and motivation in uncertain times. E-listeners skew towards the young, affluent, employed and educated, “MilleXZials” being the highest consumers of digital audio globally, according to Deloitte and other sources. Smart speaker owners and podcast listeners are also the early adopters of this technology and report fluency with technology products, suggesting that all those who listen to digital audio are also digital natives. Smart device owners are e-listeners. Smart devices are electronic devices wirelessly connected to other devices. Smart speaker ownership also skews young, educated, employed and affluent, according to varied market sources. With (as reported by Nielsen) 81% of Americans owning a smartphone and one in five U.S. consumers being smartphone-only internet users, and 91% of U.S. consumers reporting subscription to a video-streaming service and 30% subscribing to three or more such services, there is little doubt that consumers’ e-listening habits are growing. E-listening is largely device-driven. In the U.S., the Amazon Echo boasts a roughly 70% market share compared to just 25% for Google Home and 5% for Apple HomePod, even as smart device ownership peaks. Drawing from the motivations and habits of e-listeners will help brands program and orient for the next normal as it arrives. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 25, 2020 at 10:55AM
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Reebok’s ‘First Pitch’ Empowers Fans to Vote on New Designs https://ift.tt/3q0CNPv The platform gives customers the ability to vote with their wallets on which designs go into production Get More Ideas With The PSFK Daily NewsletterMobile Marketing via PSFK http://www.psfk.com/ November 25, 2020 at 10:03AM
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Amazon’s ‘Dash Cart’ Auto-Charges Customers for Checkout-Free Shopping https://ift.tt/3l6G4sW This smart shopping cart leverages leading-edge technology for faster, contactless grocery store shopping Get More Ideas With The PSFK Daily NewsletterMobile Marketing via PSFK http://www.psfk.com/ November 25, 2020 at 09:56AM
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This Lingerie Startup Invites Fans to Become Influencers with a ‘Creators’ Platform https://ift.tt/33dAIWr Inclusive intimate apparel startup Adore Me has developed a platform where fans can join the brand's community of influencers and create authentic content in exchange for free merch and exposureGet More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ November 25, 2020 at 09:48AM
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FTC Approves Verizon's $6.25B Tracfone Acquisition https://ift.tt/362rwpY The Federal Trade Commission this morning issued an antitrust clearance for Verizon's $6.25-billion acquisition of Tracfone Wireless from América Móvil. The companies reached the agreement, which includes $3.125 billion in cash and $3.125 billion in stock, in mid September. TracPhone has 21 million subscribers. The phones can be purchased at Walmart and Best Buy. Users get their own TracPhone plan, but they choose any wireless company to connect, reported Marketing Daily. Thirteen million choose Verizon; the other eight million get their service through Cricket (owned by AT&T) or Metro, owned by T-Mobile. Verizon is the nation's No. 1 wireless carrier, with 120 million subscribers, but has just four million prepaid customers of its own, compared to AT&T's 18 million and T-Mobile's 21.5 million. Adding TracFone will make Verizon the prepaid leader. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 25, 2020 at 09:36AM Cable TV Networks Focus On Carriage Deals, Virtual Pay TV Questions https://ift.tt/3lY3Et3 Launching a recent holiday promotion to sign up for TVision Live, T-Mobile now believes TVision Vibe should be free. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 24, 2020 at 04:46PM Lead Liaison Offers Widget For Accessing B2B Data https://ift.tt/2Jd9o3t Lead Liaison is offering B2B prospect and company data through a widget on its Sales Enablement platform. The firm’s new DataSpring module provides access to almost 10 million company profiles and 400 million contacts, it says. These can drive marketing via mobile, email, website and offline channels through the firm's Revenue Generation Software. DataSpring will be available on November 30 with any Sales Enablement license, the company says. Data is searchable with such filtering options as job title, location and industry and profiles. In addition, such data can be added to the user’s CRM and sales enablement workflows. DataSpring is compliant with GDPR, CCPA and PDPA, the firm says. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 24, 2020 at 04:07PM AppsFlyer Funding From Salesforce Ventures Values It At $2 Billion https://ift.tt/3q0ZfYA Mobile measurement and marketing company AppsFlyer has announced an investment from Salesforce Ventures that the company says gives it a $2 billion valuation. The venture funding arm of cloud company Salesforce joined a roster of investors in a late stage extension of its series D round led by General Atlantic earlier this year. In January, AppsFlyer raised $210 million at a $1.6 billion valuation in a fourth round of funding. At that time it had raised more than $294 million. AppsFlyer aims to measure mobile ad spending and collect data in a privacy-compliant way. Salesforce Ventures’ latest investment supports AppsFlyer’s focus on becoming a customer-focused, privacy-first attribution company. The new funding comes as shifts in privacy policies and regulations take hold. While the investment signals the advertising industry’s growing reliance on mobile attribution data, Apple plans to make ad tracking much more difficult as it retires Identifier for Advertisers (IDFA) to increase user privacy. Consumers will need to opt into being tracked, rather than opt out. advertisement advertisement Google also will stop supporting third-party cookies in 2021. And advertising insiders are convinced the federal government under president elect Joe Biden will see a national consumer privacy standards for the United States. About 73% of the 171 marketers participating in an AppsFlyer survey expect there will be a negative impact of Apple's IDFA changes for iOS 14 on their campaigns and apps -- losing about half of identifiers under Apple's opt-in protocol. Targeting, measurement and attribution will be the most challenging factors. The survey was conducted in September 2020. Many marketers are not at all familiar with the Apple's plans. When AppsFlyer asked marketers how familiar they are with Apple's IDFA and iOS 14 announcement, only 6% of respondents said they are extremely familiar. Some 57% said they are either somewhat familiar or very familiar, and 37% said they are either not very familiar or not familiar at all. Overall, AppsFlyer has raised more than $300 million in funding -- expanding to 1,000 employees globally, and exceeding about $200 million in annual recurring revenue (ARR). The company supports about 12,000 brands such as Macy's, Minecraft, Nike, NBC Universal, Tencent, US Bank, Wayfair, and StitchFix. The company’s marketplace reaches more than 8,000 partners including Facebook, Google, Apple Search Ads, Twitter, TikTok Ads, Pinterest, Snap, Salesforce, Adobe and Oracle. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 24, 2020 at 02:56PM Campaign Positions ESPN App For Mobile Use, Ad Surges In 2021 https://ift.tt/2UXA9Mg With mobile app usage rising rapidly since the pandemic and ad spend following, a new campaign aims to position ESPN’s app — the world’s No. 1 sports app — to maximize its momentum in 2021 and beyond. The campaign, “One App, One Tap,” debuted Sunday night during ABC’s airing of the 2020 American Music Awards. A 60-second ad (below), from the BSSP agency, spotlights the recently refreshed app’s capabilities and content offerings — including the ESPN+ streaming service — amid clips of sports action and ESPN personalities, with vocals by popular performance artist Chika. Despite the pandemic-forced suspensions and truncated seasons for major sports, this has been a banner year for the ESPN app. According to Comscore, through October, the app leads its next-closest competitor by 244% in average unique visitors ad 98% in viewing minutes per month. The app has led in uniques for 32 consecutive months, peaking in January with a category record of 117.4 million (up 16% year-over-year), and the largest category share (58%). advertisement advertisement The ESPN app also saw its best streaming month to date in September, according to Adobe Analytics data cited by ESPN. Total unique devices and time spent viewing were each up 15% YoY. That was driven by ESPN+ — whose subscribers tripled during the past year, to 10.3 million, helped by being bundled, with Hulu, in the Disney+ package — and by authenticated pay-TV unique devices, which rose by 26% in September and are at a record high. Although a paid service ($5.99 per month or $49.99 annually, outside of the $12.99 Disney+ bundle), ESPN+ has always included ads, including in live sports streams and, as of October 2019, started including pre-roll ads in video clips. With cord-cutting rates continuing to rise and the major sports hiatuses, linear TV sports ratings have declined. But consumers have shifted to mobile and other connected devices, and the sports and media industries are hoping for a return to normal seasons next year. At the same time, App Annie reports that globally, average mobile time-spent hit 4 hours and 20 minutes during the pandemic (up 20% versus 2019), and that overall time spent in apps grew 25% YoY during Q3. Further, the mobile data and analytics platform projects that, facilitated by mobile, time-spent on "at-home" activities including streaming, food delivery, shopping, fitness, education, finance and business apps, will mushroom by 43%, to top 1.3 trillion hours, in 2021. Result: Worldwide mobile ad spending will reach $290 billion next year, representing a two-year CAGR of 21%, App Annie estimates. All of which — along with parent Walt Disney Co.’s strategic focus on digital and streaming — explains ESPN’s eagerness to maximize its app’s user base as the new year approaches. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH November 24, 2020 at 09:33AM |
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