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Google’s Express Service Lets Shoppers Place Orders From Costco Without Membership http://ift.tt/2ik4hSk The service, available in select cities, also works for Target, Walmart, and other major retailers Stealing your family and friend’s membership cards is now no longer the only way to shop at Costco without a membership. The members-only wholesale retailer has recently partnered with Google’s shopping service, Google Express, to make some of its products available online in select locations where the Express service operates. While there will be none of the delicious free samples Costco is known for, online shoppers can still purchase many of the retailer’s most popular items, including in-house brands like Kirkland. The service also features items from other major retailers, including Walmart and Target. Shoppers simply place their orders through the Google Express website, app, or Google Assistant-enabled devices like Google Home. Orders are then shipped directly to the customer’s home, and if they spend over a certain minimum, Google will waive the shipping fee entirely. The only catch is that non-Costco members who make orders through Google Express must pay a $10 “access fee” to purchase Costco products, though this doesn’t apply for Costco members. The service is also only available in select locations, as shoppers in 10 states including Arizona, California, Colorado, Idaho, Montana, Nevada, South Carolina, Utah, and Wyoming cannot order without a Costco membership at all. By partnering with major retail players like Costco, Walmart and Target, it places Google in a better position to challenge Amazon, which is currently in the process of expanding its footprint into physical retail spaces, namely through its acquisition of Whole Foods earlier this year. Amazon is also testing unique pop-up concepts, like its exclusive menuless bar in Tokyo, to further differentiate its offering from its rivals. Mobile Marketing via PSFK http://www.psfk.com/ November 29, 2017 at 06:33AM
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Tesla Battery Pack Resembles Supercharger Monument http://ift.tt/2AhYpjp Tesla Battery Pack Resembles Supercharger MonumentPowerbank lets you charge your smartphone while out and about Along with its new vehicles, automaker Tesla has revealed a battery pack with integrated USB, Apple lightning connections, and detachable micro USB that lets you charge your smartphone or other mobile device on the go. The Powerbank’s design was inspired by Tesla’s supercharger monument at the Tesla Design Studio. The Tesla Powerbank, which is priced at $45, features a compact design, with a red, black, and silver color scheme. It also has a charge status indicator and high efficiency circuitry for delivering maximum battery capacity. Mobile Marketing via PSFK http://www.psfk.com/ November 29, 2017 at 06:19AM
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Toy Robot Brand Markets To Reddit With Mini Escape Rooms http://ift.tt/2Aj0taM Toy Robot Brand Markets To Reddit With Mini Escape RoomsToy tech brand Anki teams up with W+K Lodge to create a campaign with seven escape rooms to get the attention of the Reddit community Reddit is one of the few social media platforms with a community actively rejects brand accounts and their attempts at promotions. Toy robotics company Anki and emerging technology practice W+K Lodge, however, are looking to court favor with Reddit’s base by . To promote their newest toy robot Cozmo, the team built IRL escape rooms in Portland based on seven of the most popular subreddits. Users will control Cozmo through the rooms, completing six puzzles in six hours in order to make it to the final room, entitled The Front Page, based on Reddit’s own slogan. The rooms are based on the subreddits Shower Thoughts, Hail Corporate, Rare Puppers, Shitty Robots, Gaming, What Could Go Wrong, and Meme Economy. There’s no guarantee that Reddit users will jump on the idea in a positive way, as Craig Rechenmacher, CMO of Anki, tells AdWeek: “We are familiar with this community—they are vocal, passionate, influential and we’d be silly to not worry about that a little bit. We’re eyes wide open that some things could go wrong, but I think we’re fully embracing the fact that this is advertising [and] we’re not hiding that—we’re not trying to sneak anything by the community.” Mobile Marketing via PSFK http://www.psfk.com/ November 29, 2017 at 06:05AM
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Content Conversations: How to Hit the Ground Running in 2018 http://ift.tt/2ihwZmN We are in the final stretch of 2017 which means 2018 will be here before we know it. And unfortunately, Q2 will be here in the blink of an eye. All too often we spend weeks or even months creating a content strategy, and quickly find that by the middle of March, we’ve already abandon our best laid plans. Instead, we should be spending our efforts developing a plan that is tied to a core group of objectives that we can reference as soon as it feels like things may be getting off track. It’s no surprise that one of the key themes for content marketing in the coming year is working harder to tie marketing activities to objectives and measuring TRUE content impact. Always Think of Your Audience FirstSounds easy enough right? You’d think so. But unfortunately, many brands are still creating very brand and product centric content. Ann Handley “If your content isn’t of value to your audience, then it’s not effective.” @annhandley tweet this Ask Yourself:
Simplify & Focus on Content ImpactRegardless of resources and budget, content marketers want to do it all. Often, we become spread too thin because we’re trying to focus on too many channels and too many tactics. Let data be your guide for determining where to focus in 2018. Use this information to decide which channels and tactics are performing and fully invest your time and effort in the coming year into these data-driven and focused approaches for maximum impact. Joe Pulizzi “Content marketing is a marathon, not a sprint.” @joepulizzi tweet this Ask Yourself:
Tie Content Marketing to RevenueLet’s face it, there are a lot of marketers secure in their positions that are not at all responsible for the performance of their marketing. Because content objectives can sometimes appear “fuzzy”, many marketers are not moving the needle in the right direction. It doesn’t matter if your content budget is large or small, it’s important to tie all tactics and activities to a desired outcome. Now that doesn’t mean that there isn’t room for testing and creativity which is essential for standing out against the competition. Chris Brogan “The biggest companies in the world want more passionate people, not spreadsheet watchers.” @chrisbrogan tweet this Ask Yourself:
Create Content BenchmarksHow will you ever know where you’re going unless you understand where you’ve been? Instead of setting arbitrary performance content goals, review performance of previous campaigns or tactics to create a benchmark. Also, once content has gone live, be sure to review what worked (and what didn’t) so that you can optimize the performance going forward. Content is not a “set it and forget it” tactic so it’s important to edit to improve marketing performance. Alexandra Rynne “Look back at how your content has performed and optimize your approach.” @amrynnie tweet this Ask Yourself:
Be Creative & ExperimentIt’s time for content marketers to begin pushing boundaries. Instead of focusing on getting the content published, take a look at what has been created and what is planned to determine if it is a piece of art, or something anyone could make. Depending on the size of your organization, you may not have a dedicated creative or design staff. Spend time finding outside freelancers or agencies that can help turn your content from good to mind blowing. Tim Washer “Content goals that are clear are publishing deadline and budget, but many can’t tell if they’ve created something meaningful.” @timwasher tweet this Ask Yourself:
Determine Your Measurement StrategyContent success looks different for every brand. Defining your goals for content in different funnels of the buying cycle are critical to content success. Every piece of content that you create and publish should be directly tied to goals and should be relentlessly measured against those goals. Dayna Rothman “Have goals in place for every piece of content you create.” @dayroth tweet this Ask Yourself:
Understand the WaterfallAs you know, digital marketing is a multi-touch process. The vast majority of time, prospects don’t convert into customers just from reading a single blog post. Plan for the different stages of the customer journey to make sure that you have compelling (or even personalized) content for each stage of their vetting process. Chris Moody “Everything you do as a marketer, can be anchored into something that is actual ROI.” @cnmoody tweet this Ask Yourself:
How Do You Plan to Hit the Ground Running in 2018?The verdict is in and 2018 appears to be the year that marketers MUST focus on content measurement outside of basic KPIs. The marketplace is becoming increasingly competitive so it’s essential to define your content measurement strategy by the end of the year in order to remain relevant. What advice do you have for other content marketers to hit the ground running in 2018? Disclosure: BrightFunnel & LinkedIn are TopRank Marketing clients.
© Online Marketing Blog - TopRank®, 2017. | Content Conversations: How to Hit the Ground Running in 2018 | http://ift.tt/faSbAI The post Content Conversations: How to Hit the Ground Running in 2018 appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI November 29, 2017 at 05:38AM
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This Company Is Trying To Offer Personalized Skincare For Everyone http://ift.tt/2neqwL5 This Company Is Trying To Offer Personalized Skincare For EveryoneThe skincare brand got $3 million in seed funding led by New York’s Lerer Hippeau Ventures In the boom of facials and high-end skincare, a market for moderately-priced quality products has opened up. It makes sense then that beauty chain Heyday earned $3 million in seed funding led by New York’s Lerer Hippeau Ventures. Heyday is a New York chain that looks to provide personalized, professional facials and spa skincare without the steep spa prices. The company also has an online store that stock special products for customers looking to have a spa day at home. “Heyday’s success has been driven by a deep commitment to using data to inform what a truly great customer experience looks like in a space that’s growing and has huge opportunity for new consumer brands to emerge,” Lerer states in a statement. “The founders are brand first and care about their team and customer in a way that we’ve seen again and again in our most successful investments.” Mobile Marketing via PSFK http://www.psfk.com/ November 29, 2017 at 05:36AM
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Innovid Releases Insights from Brand Marketers on Video Marketing Strategies and Expectations for 2018 http://ift.tt/2AhypVl
The report presents the results of a survey completed by 140 marketing decision-makers at top brands, conducted this summer by Brand Innovators in partnership with Innovid. According to details shared with MMW, the survey queried brand marketers on how they perceive their brands’ adoption of the latest video advertising strategies, their beliefs about integrating data, their adoption of KPIs to determine success, and what their plans and expectations are for 2018 regarding their use of video to better connect with consumers. The survey results showed that marketers grade themselves quite harshly when asked about their video advertising usage. Very few companies currently report themselves as leading-edge when asked about innovation in their video marketing strategies and tactics to appeal to today’s consumers, with only six percent characterizing their brands as innovators in video. However, marketers do have a video vision for 2018, and almost 80 percent of respondents stated that they will increase their video advertising in 2018 to build stronger relationships with viewers. Moreover, they show widespread optimism about how they envision the coming year. “Innovid partnered with Brand Innovators to conduct this survey hoping get honest feedback from leading companies about their video marketing efforts and expectations for the future,” said Beth-Ann Eason, president of Innovid. “Many marketers seem to be coming down hard on their own video marketing efforts, but it is also clear that there is so much untapped potential and optimism about video marketing and its impact on consumers to be harnessed in the year to come. Innovid’s expertise in partnering with brands to develop video marketing strategies enables them to solve real business problems through data-driven creative campaigns with concrete measurement and results.” Additional key highlights from the survey include:
“We were pleased to work with Innovid to conduct this survey as it generated critical industry insights about the current and future state of video marketing,” said Marc Sternberg, Co-Founder of Brand Innovators. “The results show the lack of widespread understanding of the current state of video, budgetary barriers, and the unmet potential that video advertising has to connect with consumers on a one-to-one basis. The results also demonstrate the optimism of marketers and the huge potential that video marketing has to really explode in the next couple years.” Want to know more? The white paper is available for download here. The post Innovid Releases Insights from Brand Marketers on Video Marketing Strategies and Expectations for 2018 appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 29, 2017 at 05:05AM
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Toyota’s Newest Robot Perfectly Mimics Human Movements http://ift.tt/2AeWXh2 Toyota’s Newest Robot Perfectly Mimics Human MovementsT-HR3 can strike an infinite number of poses, with the aid of a person The time when humanoid robots join society is edging closer to reality with Toyota’s latest robotics platform. The T-HR3 developed by Toyota’s Partner Robot Division explores how a robot can safely interact with its physical surroundings. Rather than focus on self-aware abilities, the T-HR3 is essentially controlled by a human puppeteer. But what it lacks in intelligence, is more than made up for by the T-HR3’s range and finesse of motion. Getting the 29 body parts to move is done through the Master Maneuvering System, a combination mechanical and VR rig. A human operator can control arm and leg movements by strapping themselves to articulating control devices. A VR headset allows the operator to see from the robot’s perspective. The T-HR3 has obvious uses in dangerous situations where humans could risk injury like construction sites, disaster areas and emergency situations like firefighting. But Toyota also sees applications in more technically demanding tasks like bio-tech facilities or in outer space. It also isn’t a stretch to see the T-HR3 replacing racing drivers in cars while they could control them remotely from potentially anywhere in the world. Mobile Marketing via PSFK http://www.psfk.com/ November 29, 2017 at 05:00AM
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Viant’s Adelphic Partners With DoubleVerify http://ift.tt/2AiGwRA The offering is available omni-channel across all of Adelphic’s 25+ supply partners, allowing marketers to reach audiences via video, display and native on both mobile and desktop. DoubleVerify’s pre-bid targeting capabilities also provide Adelphic’s clients with additional tools to measure viewability rate and determine whether or not content is brand safe across display and video on mobile and desktop. DoubleVerify’s enhanced Fraud/SIVT detection tools will also enable Adelphic to track and prevent non-human traffic (NHT) across mobile and desktop. “The addition of DoubleVerify to our platform reflects our continued investment in technology that streamlines pre-bid targeting through real-time evaluation of web and app data based on factors including viewability, brand safety, ad fraud, traffic ad quality, context and player size,” said Jeremy Haft, National Vice President at Adelphic. “With DoubleVerify’s granular pre-bid tools integrated into our people-based DSP, Adelphic is optimizing cross-channel and cross-device client campaigns, ensuring they can reach the right audiences while running on brand-safe inventory.” We’re told that Adelphic’s integration with DoubleVerify’s pre-bid viewability tools enables clients to target the right audiences before they start a campaign, rather than relying on post-campaign metrics to understand what was viewable. To learn more about Adelphic and its latest offering, click here. The post Viant’s Adelphic Partners With DoubleVerify appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 29, 2017 at 04:48AM
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New Partners: Acxiom, 4INFO to Deliver Location-Based Segments for Digital Campaigns http://ift.tt/2jw1OAr
We’re told that the data-as-a-service solution combines 4INFO’s Predictive Visitors audience segments with Acxiom data to create compelling, location-informed targeting segments for digital campaigns. Through the partnership, marketers can improve their ability to provide consumers with relevant offers and engaging consumer experiences. The partnership is the latest example of Acxiom’s strategy to bring all the world’s data to marketers’ fingertips through its Partner Enablement Program. 4INFO’s highly predictive data has been carefully combined with Acxiom’s world class consumer data and omnichannel identity graph, enabling instantaneous connection to over 500 partners in the digital ecosystem. “In this busiest of advertising seasons, these new, actionable target segments allow retailers and other marketers to create location-based audiences and deliver highly relevant messaging to consumers,” stated Rick Erwin, president of Acxiom Audience Solutions. “According to the Mobile Marketing Association*, 78 percent of marketers have increased their spending on location-based mobile advertising based on foot traffic data. This new offering enables marketers to leverage this trend, by making it safe and easy to reach specific audiences across any connected device.” If you’re not familiar, 4INFO starts with historical location data from billions of data points seen on more than 300 million unique devices, then applies a deep learning process that finds location, device and app usage patterns to predict future visitation. With the addition of Acxiom’s privacy-compliant data, “marketers can be confident in the accuracy of their campaigns.” “By using 4INFO’s predictive visitation information combined with demographic, purchase or propensity data from Acxiom, brands are equipped to deliver more relevant ads that will provide tangible benefits to consumers,” noted Tim Jenkins, CEO of 4INFO. “The combination of our Privacy by Design methodology and Acxiom’s industry-leading ethical data use practices ensures personally identifiable consumer information will be protected and removed in the process to create these audiences.” The post New Partners: Acxiom, 4INFO to Deliver Location-Based Segments for Digital Campaigns appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 29, 2017 at 04:04AM
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Amazon AWS Upgrades Elemental Video Services http://ift.tt/2AjZGGE
Based on AWS Elemental video solutions, these five new cloud services let customers build end-to-end workflows for both live and on-demand video with the professional features, image quality, and reliability needed to deliver premium video experiences to viewers across a multitude of devices. With just a few clicks in the AWS Management Console, customers can build customized video applications and pay only for the technology resources they use, without upfront capital investment. From the official announcement: Whether for entertainment, sports, news, education, community engagement, or corporate alignment, consumers today expect great video experiences delivered securely and reliably to any device including tablets, smart phones, connected TVs, or set-top boxes. Previously, to meet these high expectations, video providers had to procure very expensive, specialized broadcast equipment that was inflexible, slow to adapt to new device platforms, hard to scale to meet times of peak demand, and often lacked support for the latest video formats, resolutions, and streaming techniques. What’s more, if the video provider wanted to adopt new revenue-generating business models, such as personalized advertising to a global customer base, they needed to spend considerable time and effort making that work seamlessly across all devices. “For the better part of six decades, professional-grade video workflows were limited to a few major industry players who could afford to build and maintain customized infrastructure that would be updated only once or twice each decade,” said Alex Dunlap, General Manager at AWS Elemental. “These companies spent a great deal of time, money, and focus operating infrastructure with resources that could have been better spent creating great content and viewer experiences. We built AWS Elemental Media Services to let customers focus on delivering top-quality video reliably to any device, everywhere, without the undifferentiated heavy lifting of managing infrastructure. This not only helps traditional video providers innovate faster, but it also opens up new opportunities for startups, government agencies, schools, and multinational enterprises that, before today, had limited access to premium-quality video technology.” To get started with AWS Elemental Media Services, click here. The post Amazon AWS Upgrades Elemental Video Services appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG November 29, 2017 at 03:48AM |
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