Dynamic Yield has launched an operating system that it says allows brands to manage their consumer experience programs across channels and teams. The new system, Experience OS, provides a framework in which apps are organized in a core dashboard.

Experience OS supports email and all current and future digital channels, including web, app, or any digital interface, the company says. 

In addition, it can deliver personalized product recommendations, content and custom messages.

The system allows teams to “customize their solutions outside of the limits of traditional technology,” says Ori Bauer, CEO of Dynamic Yield. 

Experience OS is technology agnostic, Bauer adds. 

Users can plug in a combination of tools and build their own mix of capabilities.

Clients include Luisaviaroma, a luxury retailer based in Italy.

“Dynamic Yield enables our team to deploy complex engagement strategies across multiple channels seamlessly,” says Valentina Barbetta, ecommerce product owner at Luisaviaroma. “This year, we expanded our recommendation campaigns to mobile and saw a huge uplift (25%) as a result – the fact that we will be to do this from one platform is a game changer.”

“Personalization is top of mind for almost every business we work with, and Experience OS finally offers a sustainable way to execute,” adds Kris Dimitroff, Global Head of Technology Partnerships at Emarsys, an omnichannel customer engagement platform that can be integrated with Experience OS.

TikTok has released its latest Community Guidelines Enforcement Report, which shows how the rising social media company is enforcing guidelines and increasing the removal of videos and other content that do not meet those guidelines in Q2 of this year. 

Due to policy violations and other issues, the social-video social networking company removed over 113 million video clips between April and June. This marks an 11% increase over Q1, which follows a general quarter-over-quarter trend. 

Due to the app’s continued growth, the company now is removing more videos. According to TikTok, much of this removal is proactive and happens before users ever see the harmful content. 

Internal data shows that the proactive removal of videos improved from 83.6% in Q1 to 89.1% in Q2, with removal of videos at zero views improved from 60.8% in Q1 to 74.7% in Q2. Video removals in under 24 hours improved from 71.9% to 83.9%. 

The report shows that under the category of “Minor Safety,” “Nudity and Sexual Activity Involving Minors” is the most common reason for the removal of videos on the app.

Fake accounts make up the majority of account removals. Thirty-three million fake profiles were removed in Q2, which translates to an increase of 62% from Q1. 

Due to the rise in fake accounts and the spread of misinformation, Tiktok says it will continue to develop its systems, investing in technology-based flagging as well as moderation and a new proactive fact-checking program.

“We have more than a dozen fact-checking partners around the world that review content in over 30 languages,” TikTok states. “All of our fact-checking partners are accredited by the International Fact-Checking Network as verified signatories of the International Fact-Checking Network’s code of principles.”

Since starting the fact-checking program in Q1 of this year, the company says it has identified 33 new misinformation claims, resulting in the removal of 58,000 videos from the app.

Roku will enable deduplicated campaign reach and frequency measurement across tradtional TV, connected TV, desktop and mobile through Nielsen Total Ad Ratings.

The companies previously announced that Roku use Total Ad Ratings to provide measurement on Roku media running through its One View platform and video inventory on Roku Ad Framework certified channels.

Nielsen’s four-screen deduplication capabilities, which will debut on Nielsen Total Ad Ratings, are incorporated in Nielsen One, the cross-media measurement platform Nielsen is set to release in December.

The measurement will allow TV advertising on the streaming app distributor to see deduplicated campaign reach and frequency across all four screens in the home.

The measurement will initially be available in Nielsen Total Ad Ratings and will be part of Nielsen’s upcoming Nielsen One, the measurement company's cross-media measurement platform that will be released in December 2022.

The four-screen measurement is available on the Roku platform, including any TV advertising media running through Roku’s OneView media selling platform and video inventory on the Roku Ad Framework for certified channels.

Since Roku started using Nielsen Digital Ad Ratings measurement in 2016, more than 200 advertisers have measured their TV streaming campaigns on Roku.

In 2021, Roku acquired Nielsen's advanced video advertising business, which includes s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies, the latter a a key piece of addressable advertising, for TV programmers.

At a time when the ad industry’s leading economists and forecasters are rethinking the concept of the media “line items” they used to calculate ad spending and growth, it’s interesting that none of them have one for “mobile.”

That’s because mobile is not really a distinct ad-supported medium, but instead a means by which consumers access media, either via mobile apps or browsers. But if I read between the lines in recent ad forecasts, including this morning’s U.S. update from IPG Mediabrands, I can guess that, heading into the U.S. and global economic slowdown, mobile isn’t exactly the fastest-growing advertising medium.

While overall ad spending in the U.S. is projected to expand nearly 11% this year due to incremental stimulus like the Winter Olympics, World Cup and midterm elections, as much as $10 billion of that spend is coming from those events and is largely attributed to non-mobile media formats, especially TV.

Conversely, Vincent Létang, executive vice president-global market intelligence at IPG Mediabrands Magna unit, says mobile-oriented media -- especially social media apps -- are lagging overall growth.

“Social media is the media type that is struggling this year, due to the maturity of reach and usage,” Letang says, noting that the “targeting reach of social apps” has been hurt by Apple’s privacy framework updates on the phones of millions of iPhone users.

“Overall, we anticipate social ad revenues to grow by 4% to $63 billion this year -- with rapid growth of TikTok and almost no growth from incumbent social networks,” he explains.

Of course, consumers do use their mobile devices to access other high growth advertising formats, including search (which will rise 17% this year), retail media apps (Letang did not provide a number for that, but said it’s among the fastest-growing segments within search), and streaming media apps, including free, ad-supported ones that are the fastest-growing segment within the TV/video marketplace.

Popular mobile apps used by parents of young children in daycare are plagued by security and privacy risks, the digital rights group Electronic Frontier Foundation is telling the Federal Trade Commission.

Some daycare and early education apps “allow public access to children’s photos via insecure cloud storage,” while others have “dangerously weak password policies,” and at least one transmits information to Facebook, the digital rights group said Wednesday in a letter sent to FTC Chair Lina Khan.

The organization is urging the FTC to “assess potential paths to strengthen protections for young children’s data, or investigate other means to improve protections for children’s data in this context.”

The Electronic Frontier Foundation says it studied the privacy and security policies of 42 daycare apps, and found that most either said they shared data with third parties, or didn't describe their data sharing policies.

Only 10 of the apps said they did not share data with third parties but, according to the Electronic Frontier Foundation, “7 of those 10 were sharing data with third parties anyway, contrary to their policy.”

“Parents find themselves in a bind: either enroll children at a daycare and be forced to share sensitive information with these apps, or don’t enroll them at all,” the group said in its letter to the FTC. “Paths for parents to opt a child out of data sharing are, with rare exception, completely absent.”

The organization began investigating after several parents who worked there were required to download apps in order to enroll their children in daycare. Those apps “frequently include notifications of feedings, diaper changes, pictures, activities, and which guardian picked-up/dropped-off the child,” Alexis Hancock, engineering director at the group, said in a June post.

The group adds in its letter to Khan that the federal children's privacy law -- which restricts developers of child-directed apps from collecting personal information from children under 13 -- doesn't cover daycare apps, because they are directed at parents, not children.

Global connected TV (CTV) ad spending rose 31% in first-half 2022 as compared with 1H 2021, according to Pixalate’s latest CTV/mobile ad supply trends report. 

The report, which uses open programmatic ad sales as measured by Pixalate as a proxy for ad spend, does not provide spend by dollar amount estimates, but says global programmatic CTV spend has increased by four times over the past three years.

North America saw 32% year-over-year CTV ad spend growth — just above the 31% global average. 

Regions that saw exponential growth included EMEA (up 816%) and Latin America (up 318%).

Fully 94% of all U.S. households are now reachable through open programmatic — up from 86% as of Q2 2021 and 92% as of Q1 2022.

The volume of programmatic CTV apps globally has grown more than two times over the past two years.

CTV ad fraud was approximately 19% — about the same as in Q1 2022, and lower than Q4 2021’s 26%, but up from about 14% in 1H 2021. 

Roku remains the dominant device type, with a 44% share of programmatic CTV ad spend. LG devices saw their spend leap by 237%, to reach a 4% global share.

Looking at year-over-year share of voice of programmatic CTV ad sales, LG, Apple, and Microsoft saw large gains, and Samsung followed a gain of 19% from 1H 2020 to 1H 2021 with additional 40% growth in 1H 2022.

But Sony devices saw a 50% drop — on top of a 27% loss between 2020 and 2021.

Samsung followed a gain of 19% from 1H 2020 to 1H 2021 with additional 40% growth in 1H 2022.