The Trade Desk Is All In On CTV, OTT, Audience Targeting http://ift.tt/2xFPIdB The Trade Desk is something of a rarity in the roiling waters of ad tech/martech these days: It's profitable. The demand-side platform, which enables ad buyers to purchase ads programmatically, has been a public company for a year. Apart from working across platform -- video, audio, mobile, and native -- the company is placing its bets on connected TV and over-the-top TV. Brian Stempeck, its chief client officer, spoke with Digital News Daily about the company's plans. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH August 28, 2017 at 06:06AM
0 Comments
Sephora Launches Exclusive Community Complete With Chat Rooms And Forums http://ift.tt/2vChMx7 Sephora Launches Exclusive Community Complete With Chat Rooms And ForumsThe site features dozens of boards discussing various beauty topics, with more than 1,000 active users in each Sephora‘s new Beauty Insider Community, an extension of its Beauty Insider profiles, allows users to chat with fellow beauty connoisseurs on dozens of forums focused on topics ranging from favorite perfumes to new Sephora products. In a gallery section of the community, users can interact with each other by posting step-by-step photos showing how they created their looks, with links to Sephora products they used and full reviews of each of those items. A separate section for online conversation allows customers to post urgent make-up- or skin care-related questions, to which others can offer responses. The community is currently only open to Beauty Insiders, Sephora’s name for those customers who participate in its loyalty program. Mobile Marketing via PSFK http://www.psfk.com/ August 28, 2017 at 06:02AM
http://ift.tt/2bONmQW
JOINGO Announces New Mobile Application Platform for Events & Conferences http://ift.tt/2vk3czc JOINGO, a prominent provider of mobile engagement solutions for the casino gaming industry, has just announced the development of a new mobile application platform geared toward conferences and their attendees, JOINGO Events. Conference apps are typically extensive custom development projects, difficult and expensive to launch and rarely offering valuable functionality beyond informational content. JOINGO Events brings the powerful JOINGO mobile loyalty platform to the conference and trade show industry, providing a quick-to-market turnkey solution. So how does it work? Conference attendees can log into the custom-branded conference app with their registration credentials and view information, scan others’ conference badges into their mobile contact list using the app’s built-in scanner (eliminating the need to collect business cards), view interactive real-time floor plans of the show floor and add conference events to their list of favorites. The operator of the conference uses the JOINGO platform to send manual or triggered push notifications to conference attendees, such as alerts when a panel or special event is about to start. The JOINGO Events platform also offers all backend features of the standard JOINGO mobile loyalty system such as geofencing and geolocation of app users, an easy to use app content editor, and the JOINGO Insights reporting suite. The first JOINGO Events conference app was created for the Casino Marketing Technology Conference, produced by Casino Journal, and is currently available on the App Store and Google Play. To learn more, check out JOINGO here. The post JOINGO Announces New Mobile Application Platform for Events & Conferences appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 28, 2017 at 05:36AM
http://ift.tt/2whHHMw
How IBM Is Bringing The Blockchain To Major Food Retailers http://ift.tt/2wVr7Ve The goal of the project is to promote transparency and accountability IBM has announced that it is collaborating with a number of companies, including Dole, Golden State Foods, Kroger, McCormick and Company, Nestlé, Tyson Foods, Unilever and Walmart, to bring blockchain technology to the food supply industry. The company believes that blockchains would promote greater transparency in the food delivery space, eventually leading to increased consumer confidence that the food customers buy from their local grocery store is healthy and safe to eat. “Blockchain technology enables a new era of end-to-end transparency in the global food system — equivalent to shining a light on food ecosystem participants that will further promote responsible actions and behaviors,” Frank Yiannas, Walmart’s VP for food safety, wrote in the announcement. “It also allows all participants to share information rapidly and with confidence across a strong trusted network.” IBM plans to use the initial collaboration to determine where blockchains could be most beneficial to companies and to consumers. One hope is that with the use of blockchains, food contamination issues could potentially be prevented before they impact a significant number of people. The company has already launched several pilot programs specific to food safety, including one geared toward improving the way food is tracked, transported and sold to Chinese consumers. In another test, Walmart determined that using a blockchain to trace the farm of origin of a package of mangoes took 2.2 seconds, while it took almost seven days using traditional methods. Food supply chains appear to be the next logical arena for blockchains, which have already influenced a number of other industries, from real estate and banking to health care and education. An IBM study released earlier this year found that one in three companies are considering how using blockchains could improve their business. IBM Mobile Marketing via PSFK http://www.psfk.com/ August 28, 2017 at 05:33AM
http://ift.tt/2gj5g3N
Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust http://ift.tt/2vkq5T6 Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge. The complex inner workings of the internet might as well be some combination of elves, gnomes, and unicorns. As long as it delivers my content (and a steady stream of memes and status updates), it doesn’t matter how the internet works, right? But it’s time for all content marketers to get at least a little technical. There are new marching orders from our overlords at tech giants like Google, Facebook, and Apple, and they’re going to directly affect your content marketing strategy. The issue is a web security protocol called HTTPS (Hyper-Text Transfer Protocol Secure). Other terms you might encounter are SSL (Secure Sockets Layer) or TLS (Transport Layer Security). Or you may just know it as the little green padlock in the top corner of your web browser: No matter what you call it, HTTPS provides a secure, encrypted channel for a website to transfer data to a browser, and vice versa. It uses digital certificates to verify that each party is who they say they are—and that no third-party is intercepting the data. It’s easy to see why HTTPS is a good idea—you don’t want some shady character snooping on your passwords and credit card information when you’re online banking at Starbucks. And you wouldn’t want to think you’ve connected with your bank, when you’re actually on http://ift.tt/2gj5hVp. Beyond the safety considerations, however, the push for websites to adopt HTTPS matters for content marketers. Not having HTTPS on your site can now hurt your marketing efforts in two big ways: search engine visibility and customer trust. Here’s what you need to know. HTTPS Is an SEO Ranking FactorGoogle is one of the major supporters of HTTPS, using its considerable leverage to increase adoption of the protocol. To that end, they have added HTTPS status as a ranking factor in searches. Since Google owns well over half of the search market—and over 90% of mobile search—your site’s ranking on Google has a massive impact on your organic traffic. If your content is just as good as a competitor’s, but they have HTTPS and you don’t, they’re likely to rank higher on the results page. Over time, the coveted top spots will all go to HTTPS-enabled sites, with unsecure sites fighting for the scraps. This graph from Smart Insights shows just how much traffic you lose by dropping even a single slot on the SERP: The top result has a 30% click-through rate, while the second gets 12%, and the CTR declines steadily from there. It’s easy to see why HTTPS matters for content marketers who care about organic traffic (which, let’s hope, is all of us). If you’re trying to create SEO-optimized content that gets viewed and gets results, not having HTTPS on your site can hamstring your efforts from the start. HTTPS Is a Trust SignalLet’s say, though, that your content is so useful and so compelling that it still gets a decent ranking, and someone actually clicks through. In the address bar right now, Google Chrome (the most popular browser, with over 60% of all browser traffic) will show a “not secure” warning before your URL: In future builds of Chrome, that warning will get more dire, with red text and a caution sign: These warnings may eventually escape the address bar, becoming a popup window that warns people away from your site. It’s easy to imagine the impact these warnings will have on people’s confidence in your site. When there are plenty of secure websites in the SERP, that warning is enough for your average consumer to hit the back button and find a site with the soothing green padlock. How to Get HTTPSIn the past, managing even a simple site’s security certificates could be a hassle. But in addition to pushing HTTPS adoption through penalties, Google and many others are also investing in making the technology easier to get. Even if you don’t have a web development team, you can likely get HTTPS up and running with minimal hiccups. First, check with your internet provider to see if they offer automated HTTPS—many will help you get set up and manage your certificates. For example, our client Pantheon offers free, automated HTTPS to all of its clients. [Ashley: This is true, and useful, but may be overly promotional. Your call.] If your provider doesn’t offer HTTPS management, I recommend Let’s Encrypt. They’re an open-source, free and automated HTTPS provider (or Certificate Authority), funded by contributions from the major players in the tech industry. If you have a little tech savvy, it’s pretty simple to get set up. Is It Secret? Is It Safe?Adopting HTTPS is the right choice for you and everyone who visits your site. But it’s more than just the right thing to do. The decision to adopt HTTPS will make it easier for consumers to find your content, and will give people more confidence in your site’s bona fides. On the other hand, not having HTTPS will hurt both your ranking and your reputation. Looking for more ways to boost your search engine ranking? Check out these quick SEO research tips. Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust | http://ift.tt/faSbAI The post Why HTTPS Matters for Content Marketers: Website Security, SEO, and Customer Trust appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI August 28, 2017 at 05:30AM
http://ift.tt/2bM7gvW
SMS Tops Email in Consumer Preference When it Comes to Business Interaction http://ift.tt/2wClStJ For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable news of epic proportions. Flowroute, a provider of cloud communications, recently presented findings from a nationwide survey examining the communications channels that consumers prefer to use when engaging with businesses. According to the report in question, here are the takeaways to note:
To learn more, check out the Flowroute report online here. The post SMS Tops Email in Consumer Preference When it Comes to Business Interaction appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 28, 2017 at 05:09AM
http://ift.tt/2iCf8X7
3D-Printed Hand Translates Sign Language On The Fly http://ift.tt/2iCfa1b 3D-Printed Hand Translates Sign Language On The FlyThe device is able to translate text to sign language automatically Guy Fierens, Stijn Huys and Jasper Slaets have created a 3D-printed model of a human hand that is capable of recreating sign language automatically. Dubbed Project Aslan, an acronym that stands for “Antwerp’s Sign Language Actuating Node,” the robotic hand is available for users to print themselves or have printed by 3DHubs, an online 3D printing service platform. Aslan’s system is able to translate text into sign language, spelling out words with the sign language alphabet if it can’t sign them. Although the system is made up of just one hand, eventually the team members hope to expand it to include two arms and potentially a face and shoulders, to make it less impersonal. Mobile Marketing via PSFK http://www.psfk.com/ August 28, 2017 at 05:04AM
http://ift.tt/2iAy2gO
Tostito’s Lucky Bags Are Blessed With Every NFL Team’s Pre-Game Superstition http://ift.tt/2whIr4d Tostito’s Lucky Bags Are Blessed With Every NFL Team’s Pre-Game SuperstitionOpen those bags of chips and unleash the good luck charm for your favorite NFL team this football season! It’s football season and Tostitos is in full-support by creating these newly designed packages called Lucky Bags, a campaign by Goodby Silverstein & Partners. These bags are blessed with each NFL team’s ritual or superstition. Tostitos invites all NFL fans to join in the fun. For them, it’s all about “helping you help your team win.” These lucky bags actually have a Snapchat code that will direct fans to a video. This video will show how each Tostitos chips bag becomes a lucky one through a team’s special winning ritual or superstition. For the Houston Texans, Jadeveon Clowney was motivating each bag. For the New York Giants, each bag tapped on the Giants Pride sign. And for the Chicago Bears, the bags were given a Lucky Bear Pep Talk. Mobile Marketing via PSFK http://www.psfk.com/ August 28, 2017 at 05:04AM
http://ift.tt/2arDGOq
Amazon, Google, Microsoft, and HubSpot to Keynote Yext’s ONWARD 2017 http://ift.tt/2gjStxJ Yext, a digital knowledge management company, confirmed to MMW ahead of the weekend that its annual conference, ONWARD ’17, will feature keynotes from technology leaders Amazon, Google, Microsoft, and HubSpot. Set for November 1st through 3rd at The Conrad New York, ONWARD will convene leaders in marketing and technology to explore how AI, digital assistants, and intelligent services will shape our world in the years to come. According to the details shared in a press release, during the three days, speakers from over 50 companies will take the stage to share their insights on how businesses must adapt as the world becomes more intelligent. Keynote speakers include:
“AI, machine learning, and voice search are revolutionizing the ways businesses engage with their customers,” said Howard Lerman, co-founder and CEO of Yext. “Amazon, Google, Microsoft, and HubSpot are among the tech leaders creating the future of intelligent services. ONWARD will give business leaders a chance to hear right from the source how these innovations will change their companies and the world.” To learn more about the event or to register, click here. The post Amazon, Google, Microsoft, and HubSpot to Keynote Yext’s ONWARD 2017 appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 28, 2017 at 04:53AM
http://ift.tt/1oppaZQ
mHealth News: The Headlines You Might Have Missed http://ift.tt/2wLBxYg Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. EdLogics and INTERVENT Announce Partnership ClearDATA Expands AWS Service Delivery Portfolio OpenEMR Rolls Out Easy Install Option for Amazon’s Cloud Services Expert Insights from ATA2017 First Look: Personal Connected Health Alliance Enhances Continua Test Tool Want to get the latest mHealthWatch news and insight delivered straight to your inbox every morning? If so, sign up for our free newsletter today. The post mHealth News: The Headlines You Might Have Missed appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 28, 2017 at 04:21AM |
CategoriesArchives
April 2023
|