The Subject Line Hurdle For eMail Success http://ift.tt/2vrt7EU The email subject line has long been a defining component of email performance; it's the immediate determinant of whether a message will be opened, ignored, moved to the junk folder or instantly deleted. Mobile Marketing via MediaPost.com: mobile http://ift.tt/2oB2PsH August 30, 2017 at 06:05AM
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First Look: Push Notifications Increase In-App Spend 16% and Drive 9.6X More Users to Buy http://ift.tt/2wRHbrT Mobile marketing leader Leanplum shared with MMW on Tuesday the findings of their new Mobile Marketing Trends report, “In-App Purchases Now: Insights to Driving Mobile Revenue,” which uncovers key drivers for increasing in-app purchases. Previous Leanplum data identified that 90% of mobile shopping carts are abandoned without completing a purchase. Leanplum’s latest report, based on data captured by Leanplum from more than 56 million mobile marketing activities, studied push notifications that include promotion-related words like buy, purchase, pay, sale, and reserve. The findings offer significant insights into how push notifications can deliver increased conversions and higher monetization opportunities. The latest report found that:
“At TouchTunes, we’re always looking for cool and unique ways to get our consumers to engage with our jukeboxes and mobile app,” said Rebecca Green, Mobile Marketing Director at TouchTunes. “The Ultimate Jukebox Bar Crawl is all about encouraging consumers to get out and play the jukebox all summer long, thus increasing their engagement and purchase behavior. Thanks to Leanplum, we’ve been able to reach mobile users across multiple channels and enhance their experience throughout the contest with dynamic promotional messaging. Driving increased user engagement and keeping the sweepstakes top of mind has helped us realize a 14 percent increase in users with multiple venue check ins and a 1.5 percent increase in users making a play. This in turn has helped drive an increase of in-app purchases throughout the course of the campaign.” “The data validates that push notifications are essential to growing mobile app revenue,” said Momchil Kyurkchiev, Leanplum Co-Founder and CEO. “When mobile brands run multi-channel campaigns, including push notifications, email, and in-app messaging, they see even greater levels of engagement. This Mobile Marketing Trends report drives home the importance of adopting push to increase your brand’s bottom line.” To learn more, check out the full report here. The post First Look: Push Notifications Increase In-App Spend 16% and Drive 9.6X More Users to Buy appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 30, 2017 at 06:02AM Blue Fountain Media Reveals Top Five Industries Getting the Most ROI from Digital Marketing8/30/2017
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Blue Fountain Media Reveals Top Five Industries Getting the Most ROI from Digital Marketing http://ift.tt/2iHUX9Z On Wednesday, MMW connected with the team at Blue Fountain Media, a leading NYC-based digital marketing agency that specializes in website design, brand strategy and digital marketing, to discuss their latest report. The company, we’ve learned, has chosen the top five industries getting the most ROI from their Digital Marketing plans in 2017. “We live in a world where 82% of businesses have a defined strategy for digital marketing,” says Blue Fountain Media’s founder and managing director, Gabriel Shaoolian. “That said, some industries lend themselves to digital marketing and see a high percentage of growth and ROI due to digital marketing services.” After comprehensive research, the digital marketing experts at Blue Fountain Media have determined that, in 2017, five industries are getting the most “bang for their buck” from their digital marketing strategies. So what made the cut? Medical/healthcare, legal, automotive, entertainment, and food/beverage. For insight into each, check out Blue Fountain Media’s full release here. The post Blue Fountain Media Reveals Top Five Industries Getting the Most ROI from Digital Marketing appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 30, 2017 at 05:46AM Netflix Sells Marijuana Strains Inspired By Its Original Series http://ift.tt/2whUZtU Netflix Sells Marijuana Strains Inspired By Its Original SeriesThe streaming service developed six different types of cannabis to go along with its original series Netflix has been experimenting with creating products for their shows, like the Gilmore Girls: A Year in the Life candle or the binge-watch hotel, but for their latest series Disjointed, the streaming service sold different strains of marijuana in a pop-up in West Hollywood, CA. Called The Netflix Collection, the different strains were only sold to those with medical marijuana cards. There were six strains total which were designed for six of their original series, including Orange is the New Black, BoJack Horseman, and Arrested Development. According to a press release, each type is designed to make watching the shows more enjoyable: “Each strain was cultivated with the specific shows in mind, designed to complement each title based on their tone. For example, sillier shows may be more indica dominant, while dramedies will be more sativa dominant to help the more powerful scenes resonate.” Mobile Marketing via PSFK http://www.psfk.com/ August 30, 2017 at 05:45AM
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Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations http://ift.tt/2wIYD1f Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are there’s a flight in your immediate future. Fortunately, this trip is definitely worth the hassle. Just keep in mind how much you’re about to learn, how many amazing marketers you’re about to meet, and you can smile your way through the unpleasantness. To help you get the most out of your trip—enough to sustain you through a legroom-free flight home—make sure you attend the following ten sessions. These first-class (get it?) marketers have all logged hours of flight time sharing their knowledge all over the world. Each one is uniquely qualified to be your marketing coach (get it?). They’re in a business class (GET IT?) all their own. So put your tray table up, stow your carry-on, and add these sessions to your schedule. And in the case of a water landing, this post can be used as a flotation device. Ten Can’t Miss Sessions at Content Marketing World 2017#1: Linda Boff Linda is the CMO of GE, with over 15 years of experience in their marketing department. Under her leadership, GE has been absolutely dominating the content game, with an energy and creativity that’s rare in B2B. Their Instagram has over 300,000 followers. They did a hit science fiction podcast, The Message. They held a robot rock concert to showcase their electricity infrastructure solutions. In short, Linda is helping make B2B content cool, and I’m excited to hear what she has to say. The Session: Imagination at Work: Lessons in Storytelling from GE Linda’s session is a keynote, so you don’t have to pre-register for it. Just set your alarm early and plan to get to the main hall by 8 a.m. on Wednesday the 6th.
#2: Andrew Davis Andrew is the best-selling author of Town Inc., a sought-after keynote speaker, and a brilliant marketer with a history of fantastic content, from documentaries to blog posts. He’s also the only presenter at Content Marketing World who has worked with the Muppets. If you’ve never seen Andrew speak before, you’re in for a treat: He’s a dynamic presenter who will drop knowledge while keeping the energy level high. The Session: Show Me: How Inventive Video Marketers Spin Stories into Revenue We all know that video content marketing is not even the next big thing – it’s the current big thing. But connecting the marketing to the ROI is still a challenge. Andrew’s session should help you find the gold in them thar videos.
#3: Amisha Gandhi As the Global Head of Influencer Marketing at SAP, Amisha is helping to bring influencer marketing out of the “Wild West.” She’s helping develop the best practices that will help marketers reach a higher level of influencer marketing maturity and sophistication. Her insights are a crucial component of our eBook, Influence 2.0. The Session: Implementing a Global Influencer Program at a Large B2B Enterprise Amisha is uniquely qualified to lead this session, in that she is currently implementing a global influencer program at SAP. This nuts-and-bolts session is sure to be packed with practical knowledge you can use in your influencer marketing efforts.
#4: Ann Handley A tireless crusader in the war against mediocre content, Ann Handley has helped thousands of marketers find their unique creative voice. She’s the best-selling author of Everybody Writes and co-author of Content Rules, and is the Chief Content Officer for MarketingProfs. She’s also a dynamic, engaging speaker, ever ready to cut through the nonsense to inform and inspire. Ann’s sessions are always (justifiably) extremely popular, so you have two chances to catch her presentation this time around. Make sure to register early! Even if you’re not directly in a content role, Ann’s advice can help improve whatever writing you do.
#5: Heather Hurst Heather is the Director of Corporate Marketing at Workfront, helping create content resources that match with the company’s vision of helping people be more efficient and effective at work. Under her leadership, the Talking Work blog has become a destination for smart content from her team and from experts worldwide. The Session: Stop Killing Your Content Team: How to Scale Your Work with the Resources You Have Producing quality content at scale has been a thorny problem for the industry, and Heather is just the person to address it. From prioritization to resource allocation to the power of repurposing, this session should help close the resource gap.
#6: Lee Odden You know that old Wayne Gretzky quote about not going for where the puck is, but going for where the puck is going to be? Lee is the Wayne Gretzky of marketing. He was into SEO before it was cool, was a pioneer of influencer marketing, and is now leading the charge for integrated, holistic marketing. As CEO of TopRank Marketing, Lee has turned a boutique digital agency into a global powerhouse, equally at home working with Fortune 100 companies and local small businesses. He’s also a pretty great boss (we’re hiring). And, should you meet him at one of the networking events: It’s pronounced OH-den, like the Norse god, not ODD-en. The Session: Big Brand Influencer Marketing – Trends and Best Practices and Creating an Influencer Marketing Strategy: A to Z. TopRank Marketing’s philosophy of influencer marketing goes far deeper than one-off endorsement gigs. Lee’s strategy aims to create ongoing, mutually beneficial relationships with the people truly influential to your target audience. #7: Robert Rose Robert is the Founder of the Content Advisory and Chief Strategy Advisor at Content Marketing Institute. He’s one of the original masters of content marketing—together with Joe Pulizzi, he helped write the rules of effectively using content to drive business purposes. His latest book, Killing Marketing (co-authored with Joe), is all about achieving the holy grail of content marketing: making it a profit center rather than a budget item. The Session: Becoming an Audience Company: Moving beyond Media in a Post-Digital World and Return on Audience: Rebooting Content Marketing and Building a Scalable, Measurable Strategy Not only can Robert’ sessions help you realize business benefits from your content marketing, he can show you how to make content itself a business. And he should know: Content Marketing Institute itself is a prime example of a business built content-first.
#8: Adam Singer Data is what turns content into content marketing. Every content creator should have a handle on the analytics that tell us what our audience is interested in, how our content is resonating, and how our results translate into revenue. Adam is the Analytics Advocate at Google, and he’s tasked with helping marketers understand how to use Google’s tools to make their marketing work better. The Session: Reporting, Google Data Studio and Data Visualization for Marketers If you’re a content creator, this session is a great opportunity to round out your skillset. Learn how to dive into the data and generate insights you can use to fuel your next round of content. If you’re already a data nerd, this is your chance to get even deeper inside the Google-verse.
The Content Marketing Institute named Amanda their Content Marketer of the Year last year, and she’s returning this year to share her secrets of creating award-winning content. With over 20 years of experience in the industry, Amanda has both practical knowledge and creative inspiration to spare. She’s currently the Director of Content Marketing at Cleveland Clinic, helping bring compelling content to the healthcare industry. The Session: The Inside Story of How Cleveland Clinic Health Essentials Drives Consistent Web Traffic and Builds an Audience Healthcare is a tough industry for marketers, with changing markets and regulations constantly putting pressure on content creators. That makes Amanda’s success story all the more compelling. She’s sure to have ideas you can put into action, regardless of your industry.
#10: Tim Washer Tim has a unique pedigree as a marketer: He’s a stand-up comedian and a comedy writer for shows like Saturday Night Live, in addition to his pioneering work as the Creative Director of SP Marketing at Cisco. He clearly demonstrates how creativity and humor can spice up even the most “boring” B2B content. Simply put, this is a guy who can make hilarious videos about internet infrastructure solutions. The Session: How to Use Improv Techniques to Improve Your B2B Storytelling Improv workshops are all the rage in corporate America right now, and it’s not hard to see why: Improv requires quick thinking, teamwork, and extraordinary empathy for the audience to succeed. Tim’s session is guaranteed to crack you up and make your content livelier. The Captain Has Turned on the Content Marketing Insights SignThere are hundreds of sessions to choose from at Content Marketing World this year, all of them presented by some of the brightest minds in marketing. The TopRank Marketing team will be there in force, and we’ll be seeing as many of them as we possibly can. Keep an eye on the blog for takeaways, liveblogs, and extra content all next week. And make sure to reserve time in your schedule for these ten sessions. If you’re attending the conference, keep an eye out for me, Ashley Zeckman, Caitlin Burgess, Tiffani Allen, and Knute Sands. We look forward to meeting all of you! Gain a competitive advantage by subscribing to the © Online Marketing Blog - TopRank®, 2017. | Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations | http://ift.tt/faSbAI The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Online Marketing Blog – TopRank® http://ift.tt/faSbAI August 30, 2017 at 05:31AM AI Matches Applicants With The Right Jobs Based On Their Face http://ift.tt/2goumOo The HireVue app uses a mixture of video interviewing and artificial intelligence to make recruiting more efficient and match the right candidates with the right jobs. There have always been real problems with the human recruiting scene. You might get 300 applicants for a single position, and someone has to rifle through all the resumes and weed out the unlikelies. Once you’ve narrowed down the options, you could still have 50 candidates that need screened and interviewed. It takes months. There’s also the concern that you’re letting “the one” get away. Everyone knows that it’s better to hire a great employee at the start, and employees would rather work in a great job longer than job search. There’s less turnover, and you save big while adding a huge asset to your team. It’s a win-win situation for recruiters and employees. Technology can be a huge help when finding the perfect candidate. A new software app called HireVue wants to minimize this problem with their video interview intelligence program. Ultimately, it will do the heavy lifting for you and allow you to screen multiple candidates at once. There have been video interview apps before that allow people to give a verbal resume, but this is the first one that has successfully integrated an interview platform. It could be the future of recruiting as we know it. “Talent Acquisition Leaders are expected to deliver the right candidates at lightning speeds, but traditional recruiting practices mean your recruiters typically have to sacrifice speed for quality,” says the HireVue website in its opening line. They claim that with HireVue, you get both speed and quality in your job applications. “It’s all the science from the last 50 years being empowered by the technology of today,” says Mark Newman CEO and founder of Hirevue. He introduced the platform in 2004 and has been running a Series A crowdfund since 2008. Since that time, they’ve raised more than $93 million. The process of using HireVue starts after your potential employer has set up their interview questions for a certain position. You’ll set up an account and find the corresponding interview. You need a camera and microphone to answer interview questions over video, so a tablet, smartphone, desktop, or laptop will work. Usually, you’ll answer questions without the employer present, so you’ll be talking to yourself. If you’re not happy with your answers, you have an unlimited number of chances to record your answers and create the right impression. Take a couple of tries to familiarize yourself with the new platform. It can be kind of unnerving to stare at yourself in the video rather than looking an interviewer in the eye. Remember that this is a real interview, so dress appropriately, try to make contact with the camera, sit up straight, and speak with confidence. HireVue CTO Loren Larsen told Richard Feloni of Business Insider that the videos will be low resolution, and that’s intentional. It allows the interviewee to focus more on the question and answering appropriately than their own face. After you’ve made the video, the artificial intelligence factor comes into play. This nifty computer program will examine visual and verbal cues that come with an ideal job candidate. It compares word choice, facial movements, body language, and tone to help employers find the very best candidate. “HireVue uses a combination of proprietary voice recognition software and licensed facial recognition software in tandem with a ranking algorithm to determine which candidates most resemble the ideal candidate,” Feloni said. “The ideal candidate is a composite of traits triggered by body language, tone, and key words gathered from analyses of the existing best members of a particular role.” The recruiter can specify which traits they prefer for a certain position, or the app will test candidates based on default settings. When the app reports which candidates made the best impressions, it will go into a file where recruiters can easily compare the results and choose the best applicant. If they’re not pleased with the candidates pulled out of the pile, they can always discard the findings and choose their own top choices. They can also review answers and determine individually who will move on to the in-person interview. “HireVue said it doesn’t want to replace recruiters; instead, it wants to make the job interview process more efficient,” says Monica Torres of The Ladders. “At its best, it can serve as an initial screener before job seekers can get to the promised land of interviewing with a human.” Recruiters still have all the final say on who they hire, and it’s impossible to operate the software without this integral factor. It won’t eliminate jobs, but it will cut down the hours that a recruiting team spends going through resumes and making their decisions. The other highly beneficial aspect of this software is that it takes out some of the recruiters’ natural bias. The way a person dresses, past history, a bad first impression, gender, ethnicity, and more defining factors can cast a certain shadow in the eyes of the recruiter. The person might be perfectly fit for the job, but this kind of bias can prevent them from hiring someone. “Structured interviews are much better and subject to less bias than unstructured interviews,” HireVue founder Mark Newman told Fast Company. “But many hiring managers still inject personal bias into structured interviews due to human nature.” There’s no way to completely eliminate this natural bias since humans will still make the final hiring decisions, but it can lead to more open-mindedness in the final interview. Bias is an inherent weakness even with the AI software, but it will still make the recruiting process more accurate and efficient. There’s also hope that using this application will give people who really deserve the opportunity a better shot at winning the bid. The reception of HireVue thus far has been wildly successful. Recruiters are thrilled with the ability to accurately narrow down their resume pool. Since they began crowdfunding in 2008, they’ve gained more than 600 clients, including major corporations like Unilever, Goldman Sachs, Vodafone, and Under Armour. Unilever shared their experience with using HireVue with Business Insider. “Unilever, like most big companies, we’re trying to reinvent ourselves,” said Mike Clementi, VP of Unilever’s human resources in North America. “And we are really trying to digitize everything. Amazingly, our leadership team was also all in, and we decided to do it.” Rather than sending hundreds of recruiters to colleges, collecting resumes, and arranging follow-ups, they digitized the processes with HireVue. After asking for LinkedIn profiles and for candidates to a variety of neuroscience-based games on the Pymetrics platform, they did video interviews. The results were a significantly more diversified class of applicants and hires. The time for screening and interviewing employees went from four months to four weeks, saving more than 50,000 hours for recruiters and candidates. This also increased the hiring rate for employees who made it to the final round. It used to be that 63 percent of Unilever candidates who made it to the final round received a job offer. Now, it’s 80 percent and an increased acceptance rate of 82 percent. In all, Unilever had a great experience with this digitized platform, and they plan to use it again and again. Digitization is the future of recruiting, and companies like HireVue are opening the door to that possibility. Mobile Marketing via PSFK http://www.psfk.com/ August 30, 2017 at 05:16AM
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ABI Research Honors Mobile Network Hot Tech Innovator http://ift.tt/2xMl81X CellMining Ltd, a provider of behavior-based network analytics and optimization, announced this week that it has been named as a “Mobile Network Hot Tech Innovator” by ABI Research in its latest market report, entitled “Radio Access Network and Core Network Hot Tech Innovators 3Q 2017”. The report singled out 15 innovative companies, among them CellMining, which it believes are at the forefront of driving innovation in mobile network infrastructure. According to ABI Research analysts, the next three to four years will see mobile networks evolving in a way that is significantly more transformational than just the shift to IP, in order to address new challenges and opportunities facing the mobile network operators (MNOs). “We are delighted that ABI Research has recognized CellMining’s contribution to driving innovation in mobile networks,” said Assaf Aloni, VP Marketing of CellMining. “The CellMining solution is breaking new ground in two of these trends, by using Big Data analytics to correlate real-time customer experience against network Key Quality Indicators (KQI) and using this analysis to generate actionable insights, driving SON, and enabling the route towards the ideal Connected Car experience.” The post ABI Research Honors Mobile Network Hot Tech Innovator appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 30, 2017 at 05:10AM Swiss Supermarket Chain Offers A New Line Of Insect Products http://ift.tt/2wnqPUu Swiss Supermarket Chain Offers A New Line Of Insect ProductsCoop will now carry two new bug-based products, and will promote them with special dinners and cooking classes While some might consider them disgusting, insects are considered to be a green alternative to meat with just as much protein. Swiss supermarket Coop is bringing in Essento and some of its bug-based products for its customers to try. After two and a half years of development, the supermarket is offering an Insect Burger, with rice and vegetables such as turnip, celery and leeks, and Insect Balls, which are made of flourworms, chickpeas, onions, and garlic. The products will be available in seven Coop stores, including Zurich, Geneva, Basel, Winterthur, Bernem Lugano, and Lausanne as well as being available online. As part of the launch, Essento will be doing pop-up meals for brave customers who reserve their tickets via the Essento website, and will even be offering their own cooking classes and a cookbook who are looking to integrate these news products in their everyday cuisine. Mobile Marketing via PSFK http://www.psfk.com/ August 30, 2017 at 05:02AM This Startup Wants to Bring Dynamic Pricing to Supermarkets http://ift.tt/2wRZhcZ This Startup Wants to Bring Dynamic Pricing to SupermarketsWasteless is a startup that wants groceries to change price based on demand The success of Uber, online flight booking websites and other on-demand services rely on one crucial feature: the ability to change prices instantly. Startup Wasteless is planning to bring the same technology to supermarkets. Using an organized band of RFID chips, digital shelf labeling, and 43 pricing variables, Wasteless can save both consumers and retailers from waste. For example, the same products can have different prices depending on their sell-by date. Those closer to expiry can be significantly marked down instead of dumped while giving consumers a better option. Wasteless also offers a high-end inventory system that operates shelf-level. With the technology, supermarkets will be less likely to run out of in-demand goods. The best thing about the technology is that it has the potential to shrink the waste supermarkets are infamous for. The mismatch between supply, demand, pricing and a whole host of other facts lead many experts to suggest as much as half of food in the US ends up in landfills. Mobile Marketing via PSFK http://www.psfk.com/ August 30, 2017 at 05:02AM GSMA Touts New Updates for 2017 GSMA Mobile World Congress Americas in Partnership with CTIA8/30/2017 GSMA Touts New Updates for 2017 ‘GSMA Mobile World Congress Americas, in Partnership with CTIA’ http://ift.tt/2vEeEl6 This week, MMW learned that the GSMA has released new details for the quickly approaching inaugural Mobile World Congress Americas, including recently confirmed speakers, sponsors, exhibitors and partners. Mobile World Congress Americas will take place September 12-14, 2017 at the Moscone Center in San Francisco. “In just two weeks, San Francisco will host the most comprehensive mobile technology event the Americas region has ever seen,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Mobile World Congress Americas will illustrate how mobile technology impacts the everyday lives of more than five billion people worldwide, transforming industries and contributing to the global economy. Moreover, it will reinforce the Americas region as the epicenter of mobile technology innovation.” As for new additions to the keynote program, they include several more speakers for the Mobile World Congress Americas conference program, with executives representing a wide range of organizations across the mobile ecosystem:
Beyond the keynote program, the three-day Mobile World Congress Americas conference will offer focused track sessions on range of subjects, such as consumer IoT, content and media, the Fourth Industrial Revolution, next-generation networks, policy and sustainable development. Newly confirmed conference speakers include:
For more information on the conference, click here. The post GSMA Touts New Updates for 2017 ‘GSMA Mobile World Congress Americas, in Partnership with CTIA’ appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch http://ift.tt/HGJCKG August 30, 2017 at 04:54AM |
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