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The B2B Influencer Marketing Software You Need to Succeed https://ift.tt/YNbyZoQ Working with influencers is a hot topic for marketers everywhere. But how do you find the right influencers? How do you manage those relationships and how do you scale programs? According to the 2023 B2B Influencer Marketing Report, 53% of respondents agreed identifying, qualifying and engaging with the ideal influencers was the most significant challenge in their influencer marketing program. Tools to help you with your influencer identification are becoming more sophisticated, and are now using artificial intelligence (AI); 42% of marketers surveyed in our report are using AI for identification and selection. What influencer marketing tools can help you?The following is a collection of social media and influencer marketing tools you might find useful whether you’re a B2B or a B2C marketer. But definitely if you work in B2B. Outside of the promotional tools you might use for the content marketing that goes along with most influencer marketing programs, there are three general areas of opportunity to scale with technology when it comes to working with influencers. 1 – Identification, qualification and recruiting Finding the right influencers based on social data among other sources is much easier with a tool made for that purpose. Followers can be faked, so digging into more details to validate influencers is just as important. Finally, collecting enough information to initiate a relevant and personalized recruiting effort is made much easier with certain tools. 2 – Monitoring and engagement Once you’ve identified and engaged with a group of influencers, you can use tools to monitor their social media activity and get alerts for opportunities to engage. Maintaining relationships with B2B influencers in between campaigns is key if you want to keep the brand relationship alive for long-term value. 3 – Measurement and reporting How you measure depends on your goals but being able to track shared URLs and report their reach, engagement and contribution to conversion is essential. Measuring the influencer’s activity is important, and so is measuring the impact of the influencer on their network – as well as that network’s impact on their networks. Then you can wrap it all up in a nice report. As far as types of influencer marketing platforms, there are many. To simplify, let’s say there are two general categories for B2B (specialty and platforms) and we’ve included a few examples for each. This is not a comprehensive list, but a collection of tools that we have used or reviewed. Specialty toolsIt helps to start with research to get a lay of the land. Here are some social listening and social media monitoring tools that are great for researching and engaging with influencers. Social media listening tools:
As a B2B marketer, you should be aware that LinkedIn is rolling out their API to a select few of these listening programs. If it is your main channel, you should ask what channels are monitored when you evaluate your next listening tool. Influencer marketing measurement: While many of the tools above offer some element of tracking and reporting, here are some additional options for measuring social influencers and influencer marketing efforts:
Unified influencer marketing platformsFor some companies, a single solution is a better fit, where you can research, engage and report all in one place. There are several comprehensive influencer marketing platforms, and here are four we have researched for use in B2B.
It is good to note that no influencer platform has comprehensive LinkedIn monitoring, so, for B2B marketers, you will most likely need to add in some human-powered research into the mix to find key creators and thought leaders posting to the platform. Your virtual influencer assistant: AIWe would be remiss if we didn’t call out the advantages of AI tools like ChatGPT. With good prompts, it can create a list of influencers, share basic information about them, rank them and share links to their profiles for reviewing. Be warned that if you are using the free version of ChatGPT, your data is not the most current. But, it could still give you a good start. Many of the influencer tools and platforms, like Klear, are now incorporating AI into their solutions to help you find the right influencer more quickly. As you evaluate which tools are best for your use case, you may want to evaluate each tool’s AI capabilities.Of course a tool or technology is only as effective as the expertise of the person using it. If you’re looking for that kind of expertise with, the team at TopRank Marketing is here to help. The post The B2B Influencer Marketing Software You Need to Succeed appeared first on TopRank® Marketing. Mobile Marketing,SEO via Hubspot https://ift.tt/gxDae1U June 28, 2024 at 09:00PM
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Choosing the Best Home Care: A Comprehensive Guide https://ift.tt/dnU8twI Importance of Home Care ServicesAs populations worldwide age, the demand for quality home care services continues to rise. Home care offers a range of assistance, from medical support to daily living activities, enabling seniors and individuals with disabilities to maintain their independence while receiving the care they need. Types of Home Care ServicesPersonal Care AssistancePersonal care includes help with basic activities of daily living such as:
Personal care aides often assist clients in maintaining their personal hygiene and comfort. Medical and Health ServicesMedical home care services cover a wide array of health-related needs:
Licensed healthcare professionals like nurses and therapists typically provide these services. Household SupportHousehold support services make everyday living easier:
These services enable individuals to live in a clean, safe environment. Companionship ServicesCompanionship services address the social and emotional needs of individuals:
These services help alleviate feelings of loneliness and isolation. Choosing a Home Care ProviderSelecting the right home care provider involves several steps to ensure the needs of the individual are met effectively. Assess Your NeedsIdentifying your specific needs is crucial. Consider the following:
Making a detailed list can help narrow down your options. Research and Compare ProvidersTake time to research different providers:
Ask Important QuestionsWhen contacting potential providers, ask relevant questions such as:
Review Contracts and PoliciesCarefully review any contracts and policies:
Benefits of Home Care ServicesMaintains IndependenceHome care services enable individuals to continue living in their own homes, preserving their independence and familiarity with their surroundings. Personalized CareThe care provided is often personalized to meet the unique needs and preferences of the individual, promoting a higher quality of life. Cost-EffectiveHome care is generally more affordable than nursing homes or long-term care facilities, especially when only part-time care is needed. Family SupportHome care services can provide relief for family members, offering professional support and allowing family caregivers to take necessary breaks. Real-World Example: Martha’s StoryMartha, an 82-year-old woman with arthritis and mild dementia, lived alone. Her family wanted to keep her at home but needed help with her increasing needs. After assessing their options, they contacted various providers and chose one that offered comprehensive services, including medical care and companionship. Martha’s quality of life improved significantly as she received the care she needed without leaving her beloved home. Hypothetical Scenario: Planning for Gail’s FutureGail, a 75-year-old retired teacher, wants to stay in her home as she ages. Due to her diabetes, she anticipates needing help with daily activities and medical care. Gail and her family assess various home care providers and select one with a solid reputation for managing diabetic care. This preparation ensures Gail will have the support she needs to maintain her health and independence. Resources for Further AssistanceFor those interested in learning more about home care services, various resources are available, such as government health websites, local community centers, and support groups. These platforms often provide comprehensive guides and advice on choosing the right care. Looking ForwardSelecting the right home care service is an essential step in ensuring the well-being and comfort of loved ones. Whether you need personal care, medical assistance, or companionship, the right service can significantly improve quality of life. If you are considering options like home care Little River SC, take the time to research thoroughly and choose a provider that aligns with your needs. By following the steps outlined above and considering all your options, you can make an informed decision that best suits the unique requirements of your situation. The post Choosing the Best Home Care: A Comprehensive Guide appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch https://ift.tt/LMN0sJa June 28, 2024 at 12:24PM Revolutionizing Legal Marketing: How Artificial Intelligence Surpasses Traditional Agencies6/28/2024 Revolutionizing Legal Marketing: How Artificial Intelligence Surpasses Traditional Agencies https://ift.tt/gJsz7uE When most walks of life are ruled by technology, marketing, too, is undergoing extensive change in times. Artificial intelligence has of late come up as a game-changing factor in how industries, even those like the legal sector, perceive and do their marketing. This article elaborates on how AI is better than any traditional marketing agency regarding efficiency, effectiveness, and strategy-making. FirmPilot is a pioneer in this changing landscape with its proprietary artificial intelligence-based solutions designed specifically for the legal sector. FirmPilot’s seo marketing for injury lawyers uses a unique artificial intelligence system that analyses competitor marketing strategies, website performance and Google trends to automatically generate high-performing content. This innovation has allowed their clients to increase their monthly client base by 200-300% while cutting costs in half compared to traditional marketing agencies. The FirmPilot Legal Marketing Execution Engine AI offers a modern, data-driven approach to growth, ensuring that law firms only pay for results and get more of the clients they really want. The Limitations of Traditional Marketing AgenciesTraditional marketing agencies were accustomed to leveraging human capital expertise with traditional methodologies: print ads, TVO ads, and face time with clients. These have their merits but are constrained by higher cost bases, longer response times, inability to scale as quickly, and adapting to changing market dynamics. Advantages of AI in Marketing
Case Studies and ExamplesSome of the new AI tools have proved successful in various marketing facets:
Challenges and Ethical ConcernsWhile the integration of AI brings in many benefits, it is also ridden with challenges—the problems associated with data privacy, loss of jobs, and the new kind of set of skills for the labor force to acquire. Ethical use of Al is paramount in ensuring that while firms are improving their marketing efforts, they are building up trust with clients and staying open. The continued development and improvement of AI automatically crosses its abilities to outperform traditional marketing agencies. For the legal industry, the adoption of AI would increase efficiency, effectiveness, and, at the same time, competitive leverage in a world moving at superlatively changing speeds. As firms undergo digital transformation, what has to be taken seriously is how AI takes responsible redesigning their strategies toward sustainable growth. The post Revolutionizing Legal Marketing: How Artificial Intelligence Surpasses Traditional Agencies appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch https://ift.tt/LMN0sJa June 28, 2024 at 12:24PM
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Dish Network Brings Back Real Old-Style Bundles: Long-Term Contracts https://ift.tt/AkwIqt5 
TV network bundling is not only back for video customers -- but apparently so are the savings. And perhaps one teeny-weeny thing as well -- but something that's not so good for consumers: long-term contracts. That's right -- Dish Network is packaging its standard linear TV package of broadcast and cable networks with a free subscription to Netflix's basic ad-supported option. Consumers will save $6.99 a month for Netflix With Ads if they purchase it separately. But they need to stay with the Dish Network service for two years. One of the main advantages to streaming platforms in their earliest iterations was that in addition to the low cost -- around $10 a month (with no advertising messaging) -- subscribers could buy those platforms on a month-by-month basis, canceling and/or re-upping as they wished. advertisement advertisement Analysts believe Dish Network is having a harder time competing with other legacy pay TV/communications companies that can offer an array of other communications products -- home broadband as well as mobile phone service. Currently, Dish Network has 6.3 million subscribers -- in a significant downturn. Looking to stem efforts around "churn" -- the volatility of consumers adding or deleting a service on a month-to-month basis -- Dish might be figuring a free addition of Netflix, perhaps the most popular and biggest streaming provider. could be just the ticket to at least give it some business and revenue stability. Back in the fall of 2023, it was paving the way for a new kind of bundling by traditional pay TV providers. Charter leveraged its linear broadcast and cable carriage deal with Walt Disney to also include Disney+ and ESPN+ streamers for its customers in its packages of networks. At the same time -- while not moving back to the "contracts" that cable TV and other providers had for decades, to lock in consumers -- other pay TV providers do offer price discounts over specific time periods. For instance, Charter’s Spectrum TV Select package, which includes Disney+, is priced at $69.99 for the first 12 months. This is not to say that all old-school cable TV packages are not fully returning to old ways (bundling and now contracts). but it does explain some gravitational pull still left to consider as legacy TV and pay TV businesses look to find steady profitability. Mobile Marketing via MediaPost.com: mobile https://ift.tt/iRAqFe2 June 28, 2024 at 08:43AM
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Dentsu Is Going Global With Its Innovation Lab https://ift.tt/m8banBp Dentsu has announced the global expansion of its Innovation Lab, founded in Tokyo a decade ago. The expansion will be led by Naoki Tanaka, who has been promoted to Chief Creative Officer, Dentsu Lab (and who will continue to lead the Tokyo Lab) and Sven Huberts, who has been elevated to the new post of President, Global Innovation & Experience at Dentsu and President, Dentsu Lab. advertisement advertisement Lab offices will be opening this year in London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further expansion planned for 2025. The original lab was founded in 2014 by Dentsu Global Chief Creative Officer Yasuharu Sasaki to enhance human experiences. Past work includes ‘All Players Welcome’ which uses technology to help those living with ALS tap their full creative potential. Dentsu stated that the new network of Labs will “work towards a shared mission to innovate human experiences that move people’s hearts, impact business, and improve society.” Leaders of each lab will be announced in the coming months, with a team of specialists working to bring a range of services to market. Areas of focus include Events, Sports, Gaming, Installations, Retail, New Products, Proposition Design, New Realities (AR, VR, MR), Data Visualization, AI, Mobile, IoT and Rapid Prototyping. The Labs will be fully integrated with each other and Dentsu’s offices. Dentsu showcased the expansion at Cannes last week as part of a presentation delivered by company President & Global CEO, Hiroshi Igarashi and Sasaki. The move follows the company’s expansion of its Business Transformation practice globally. Mobile Marketing via MediaPost.com: mobile https://ift.tt/iRAqFe2 June 27, 2024 at 02:01PM
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The Customized Internet: Information & Entertainment https://ift.tt/IGdgPBx Last week, the Cannes festival only served to further cement my opinion that we are at the beginning of a massive change in the structure and interface of the Internet. What was talked about in terms of AI and how brands are looking for new ways to engage their audience supported my POV that this next wave of the Internet will not be about traffic and websites, but about customized experiences, tailored to the needs and wants of the consumer. The question is, how are brands and agencies going to plan for this change? Much of what I saw and heard last week was about content -- specifically, creator content and its continued proliferation across the Internet. Content is still king, and in the wake of the death of the third-party cookie, this will continue to ring true. There are going to be two distinct types of content online: informational and entertainment. Informational is the type people gather from generative search results and have digested and delivered directly to them, while entertainment is the stuff they will seek out and engage with, most of which will be via video. advertisement advertisement The sources of informational content will shift from websites and brochures to knowledge-based content scraped and synthesized by AI. Entertainment will be accessible through directories across TV, mobile and desktop, and delivered in a customizable program guide or through your social media feed. Informational content will be delivered on-demand, while entertainment will be available on-demand. One will be pushed, and one will be pulled into the household. In this two-way view of a customized internet, how will brands intercept the consumer and deliver their brand messages? In a generative search and AI-ruled landscape, contextual delivery becomes key once again. Brands can be inserted in ways that capture attention by being relevant to the information being synthesized and delivered. Maybe some important brands will rise above and can be displayed during the process, but for the most part, this will be about relevance. In terms of entertainment, audience definition will be key. The ability to understand the audience and deliver a message that does not interrupt content will be of the most value, because the signal from the audience is clear: They do not like content being interrupted. If a brand continues to interrupt the content, that will have a detrimental impact on the brand. Audiences will favorably regard brands that support the content. Brands are going to have to plan for their content and messaging to fit into one of these two buckets. They will have to be relevant and add value, and be non-interruptive to fit into this new structure of the web to create consumer alignment. In doing so, brands will be better positioned to engage their audiences, both current customers and prospects. Direct relationship channels like email and social media will still be available, enabling that one-to-one connection that serves them so well. Experiential and Digital OOH will also be there to support broader messaging. But it will still be about a more personalized experience, as consumers use technology to create a more efficient experience with content. Are you planning accordingly? Mobile Marketing via MediaPost.com: mobile https://ift.tt/P9es23D June 26, 2024 at 02:42PM
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Gemini, Help Me: Google Adds Feature To Gmail Side Panel https://ift.tt/xVCSdUI
Google has added Gemini to the side panel of Gmail, following its launch for paying users in Google Docs, Google Sheets, Google Slides and Drive. Gmail users can now apply Gemini to summarize an email thread, suggest responses to a thread, ask questions, find information from emails and get help drafting emails within the inbox or in Google Drive files. The impact on email marketing is not yet clear, except that users will presumably be more engaged with Gmail. The program was announced in May and is now being rolled out. Email threads can also be analyzed in the Gmail mobile app on Android and iOS. Users can see a summarized view of the highlights, reducing the tedious task of reading long threads on the smaller screen. Business users can ask Gemini to “search your inbox for things like ‘What was the PO number for my agency?’, ‘How much did the company spend on the last marketing event?’, or "When is the next team meeting?” And just like that, you’ll have the information you need to quickly reply without having to ever leave Gmail.” advertisement advertisement Built on Gemini 1.5 Pro and other models, this capability features a longer context window and more advanced reasoning, Google says. What's next up for Gemini? Its availability in mobile features Contextual Smart Reply and Gmail Q&A.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/P9es23D June 26, 2024 at 01:43PM What Makes B2B Thought Leadership Actually Work? https://ift.tt/1UDS6In B2B thought leadership shows potential buyers that your brand is a credible authority. It helps keep you top of mind even when a buyer isn’t in market yet. Essentially, it earns equity that will mature into sales and repeat business. The 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report shows that thought leadership is more crucial now than ever. The report says that 90% of decision makers are more likely to be receptive to sales and marketing outreach from companies that produce high-quality thought leadership. More than half of CEOs and other decision makers spend an hour or more per week reading thought leadership content. But there’s a catch: The overall quality of thought leadership isn’t filling these decision makers’ hunger for new and useful ideas. Only 15% of those surveyed said the quality of thought leadership they read is “very good” or “excellent.” This represents a major opportunity to do thought leadership better than your competition. What Makes B2B Thought Leadership the Most Effective?The term ‘thought leadership’ can mean everything from ‘scrupulously sourced original research’ to ‘an opinion article from our CEO.’ Here’s how to make sure yours fits your potential buyer’s definition of great thought leadership. What is B2B thought leadership?B2B thought leadership is content created to showcase a company’s unique insights, ideas and best practices. It’s intended to provide meaningful value to a specific audience in order to build relationships with potential buyers. You can contrast thought leadership content with:
What business purposes does B2B thought leadership serve?At first glance, thought leadership seems like a purely top-of-funnel tactic. But when it’s executed properly, it can affect business outcomes all the way through the buyer journey. It can:
With this list of benefits, it’s not hard to see why B2B companies are prioritizing thought leadership. But it takes a strategic effort to hit the mark for high-quality content that earns these results. Four essential elements for great B2B thought leadershipGreat thought leadership can take many forms: Videos, ebooks, resource hubs, and even social media posts. Regardless of the format, these elements can elevate your thought leadership above the rest. Cites credible data Original research is the holy grail of credible data; if your team has the resources to partner with a credible researcher to produce a brand-exclusive report, you’re golden. Even if you can’t create your own report, however, you can still establish credibility through the sources you use. Look to peers in the industry, research firms like Forrester and Edelman, and public resources like government agencies to inform your thought leadership. Includes NOVEL insights Too often, brands forget the ‘leader’ part of thought leadership. It’s easy to write a detailed piece on the current best practices in your industry—easy enough that anyone could do it and already has. True thought leadership should question the status quo, suggest new ways of doing things, or explore how and why the current methods are successful and how they can be optimized. It doesn’t always have to be contrarian or reactionary, but it does need to be something new. Speaks from experience If a grocery store clerk wrote a book about being a successful CEO, their conclusions might seem suspect. Ditto if a CEO wrote a book about being a better grocery store clerk. In either case, speculation and supposition are no substitute for actual, lived experience. In other words, if you’re trying to write useful content for CEOs, your C-suite should be contributing their own insights. If your executives aren’t keen on writing their own content, try for at least a brief interview or two that can inform your drafting. Is genuinely helpful I vividly remember the first eBook I downloaded as a newbie marketer. It promised useful insights on marketing—something I desperately needed. But it was mostly platitudes and a heaping helping of brand promotion. This type of “helpful” content is all too common. Truly helpful content begins with the intention of being helpful. Ask yourself: How will this content benefit someone who has never bought from us, and may never buy from us in the future? Starting with this question ensures your content will be useful to potential buyers as well. How to develop a thought leadership strategyHere’s a quick overview of how to approach thought leadership planning, conception, creation and promotion. #1 Understand your audience Conduct market research to understand the needs, challenges, and interests of your audience. Use keyword research, social listening, input from your customer service and sales departments, and direct customer feedback to inform your personas. #2 Define your objectives Determine what you want to achieve with your thought leadership efforts. Common goals include raising awareness, share of voice, engagement with thought leadership content, and even sales leads generated. Key metrics for top-of-funnel might include website traffic, social media interactions, new social media followers, and content shares. Lower-funnel metrics might include lead quality, the ratio of MQLs converted to SQLs, and increase in repeat business. #3 Identify key topics and themes A mix of internal and external sources can help ensure your content is relevant, knowledgeable and topical. Tap into the knowledge and experience of your executive and managerial teams, as well as those on the front lines with your customers. You can augment that internal research with external—look at competitors’ content, third-party research and social media posts from industry leaders. #4 Create high-quality content Outline a schedule for content creation and publication, ensuring consistency and variety in formats (blogs, whitepapers, webinars, podcasts, etc.). It’s better to publish a smaller amount of higher-quality content at a less frequent cadence than to opt for speed and quantity over quality. It’s also crucial to ensure your content has useful, actionable advice designed to help your audience excel at their work. #5 Engage and collaborate One easy way to expand your reach and help establish credibility is to partner with industry influencers, guest bloggers, and other thought leaders. As your content earns comments and engagement, continue to interact with your audience and encourage them to participate in a dialog. These conversations can help fuel the next round of thought leadership content. #6 Promote across channels It’s important that the right audience sees your thought leadership—without promotion, even the best content can fail to connect. Start by optimizing text content for SEO. Then use social media to share the content organically, and consider paid promotion for more relevant reach. LinkedIn is most likely the best place to sponsor your content. You’re most likely to find the executive audience you’re looking for on their platform. #7 Monitor and adjust As with any content, it’s important to track performance and continually optimize. It’s a good idea to supplement your quantifiable metrics with actual audience feedback. It’s also important to make thought leadership a long-term commitment. It takes value and consistency to build credibility and stake out real estate in your audience’s minds. Take the lead with your potential buyersAsk anyone on the sales team: Relationship-building is a key part of turning browsers into buyers into repeat customers. Thought leadership can help kickstart a profitable relationship by showing buyers exactly who they should be working with. Need help with content that converts? Explore our content marketing services. The post What Makes B2B Thought Leadership Actually Work? appeared first on TopRank® Marketing. Mobile Marketing,SEO via Hubspot https://ift.tt/LitjMWA June 26, 2024 at 10:01AM
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Nike Sued For Misleading Investors When It Touted D2C Strength https://ift.tt/xJH2PI7
Nike misrepresented its prospects to investors, misleading them by talking up the strengths and successes of its direct-to-consumer strategy, alleges a shareholder lawsuit. Kessler Topaz Meltzer & Check, based in Radnor, Pennsylvania, filed a suit representing the City Pension Fund for Firefighters and Police Officers, in the City of Pembroke Pines, Florida, alleging fraud and misconduct. The suit targets John Donahoe, Nike’s president and chief executive officer, and Matthew Friend, chief financial officer, and charges that the executives “misrepresented and/or failed to disclose that Nike’s direct-to-consumer strategy was unable to generate sustainable revenue growth.” As a result, Nike’s claims about its potential revenues “were materially false and misleading and/or lacked a reasonable basis.” advertisement advertisement In 2020, Nike introduced its Consumer Direct Acceleration, a transformation initiative launched in 2020. It called for a shift to Nike’s direct channels, including digital sales, its retail stores, and mobile apps. Those sales are typically more profitable than wholesale partnerships. The lawsuit focuses on remarks made on a series of earnings calls, calling out executives' comments beginning in March 2021, asserting that its D2C strategy was a hit. The suit was filed in the U.S. District Court in Oregon, where Nike is headquartered. “Nike continues to deeply connect with consumers all over the world driven by our strong competitive advantages,” Donahoe said in that call. “Our strategy is working as we accelerate innovation and create the seamless, premium marketplace of the future.” “Nike’s brand momentum is as strong as ever,” added Friend in that webcast. “We are driving focused growth against our largest opportunities.” However, as the financial quarters ticked by, Nike’s growth cooled, and in June of 2022, Nike revealed a 1% decline in fourth-quarter revenues, with quarterly wholesale revenues dipping 7%. Donohoe again expressed confidence in the company’s strategy. In December 2023, Nike conceded it was adjusting its direct and digital strategy amid further stumbles and announced it would look for $2 billion in cost savings. And by March of this year, it announced a pivot back to wholesale, admitting that “Nike is not performing up to its potential,” said Donahoe. The new plan called for Nike to “lean in with our wholesale partners to elevate our brand and grow the total marketplace,” with a return to a more “holistic offense.” Nike shares peaked in value in November 2021 at $178 per share and currently trade at about $97. Marketing Daily reached out to Nike and the law firm for additional comment, but so far has not received an answer. Mobile Marketing via MediaPost.com: mobile https://ift.tt/x5Xhr1p June 24, 2024 at 04:35PM
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How Brands, Retailers Can Win At Creative Commerce https://ift.tt/A7UnTM0 Havas Media is out with a new report that highlights the fact that shopping is no longer a destination-based activity. Rather, thanks to digital and more importantly, mobile, it’s an always on activity. And it takes creativity to win at commerce in today’s market, the report concludes. advertisement advertisement “Be shoppable anywhere, anytime – in physical retail and e-channels, on social media, in gaming rooms, during live streaming, on blogs,” the report advises. “Create culturally relevant content that resonates and develop solutions to drive easy and intuitive navigation, compelling education and buying inspiration. Invite self-expression rather than dictating it. Activate technology and videos but keep it simple because attention spans are short.” AI can be an important tool in the process, per the report. “Use AI to your advantage in order to drive enhancement of original creative content.” Other tips: “Enable improved virtual browsing and product discovery through dynamic content and real time feedback. Leverage geo-targeting and location data to deliver differentiated messages and products.” Scale and exclusivity are both import: “Create more bespoke products and experiences.” See the full report here. Mobile Marketing via MediaPost.com: mobile https://ift.tt/x5Xhr1p June 24, 2024 at 11:15AM |
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