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Electric Vehicle Owners Dissatisfied With Mobile Apps https://ift.tt/DBvlx4I
Electric vehicles owners have the lowest satisfaction with important features of automaker-branded apps, according to J.D. Power. Usage of such apps has increased, according to the J.D. Power 2023 U.S. OEM EV App Report. Even though usage by owners of gas-powered vehicles has increased, EV owners are still likely to use their apps more often, especially for viewing active charging status or checking range information. More than two-thirds (68%) of EV owners say that they use their app at least every other drive to monitor the charging process and viewing their available range, which is in line with 2022 results. While owners predominately charge their vehicles at home, 85% say they still desire the ability to find charging stations in case they need one while away from home. Even though EV app usage has increased over time, the app features EV owners say are most important to them are among those that have the lowest satisfaction, said Jason Norton, senior manager of global automotive consulting at J.D. Power. advertisement advertisement “Manufacturers need to focus on improving the performance of the areas that matter most to EV owners in order to maximize their impact and elevate the user experience,” Norton says in a release. Speed and ease of navigation are the two most important app usage elements for EV owners, yet these are among the lowest-scoring areas overall. Conversely, an app’s visual appeal is least important to EV owners yet ranks near the top in satisfaction. This suggests manufacturers need to do a better job of focusing on areas that are most critical to app users to provide the most engaging and productive experience, per the report. More than half (59%) of Tesla owners say the availability of the smartphone app had at least a moderate effect on their decision to purchase, compared with 35% of non-Tesla EV owners. Furthermore, 21% of Tesla owners say it had a major effect vs. just 7% of non-Tesla EV owners. As Tesla owners have often been on the forefront of EV trends, this suggests the industry must do a better job of communicating the availability and effect of their smartphone apps to help attract interested EV shoppers. Tesla ranks highest among manufacturers’ EV mobile apps with a score of 838 (on a 1,000-point scale). Mercedes me connect (833) ranks second and MyHyundai (827) ranks third. The report average is 741. The report includes apps from the top 20 award-eligible brands that sell EVs in the United States; five profiled EV brands in Europe; and eight profiled EV brands in China. Additionally, almost 1,400 EV owners in the United States were surveyed in April-May 2023 to gather insights on app usage; feature desirability; and app overall execution. Results are based on a standardized assessment approach relying on more than 340 best practices for vehicle apps that include more than 60 EV-specific attributes. Mobile Marketing via MediaPost.com: mobile https://ift.tt/BVJl8RQ May 31, 2023 at 03:58PM
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Consumers Battle Kochava Over Location Privacy https://ift.tt/OaH01Uy Smartphone users who sued mobile data broker Kochava are pressing a judge to allow them to proceed with claims that the company wrongly sold sensitive geolocation data. In papers filed late last week with U.S. District Court Judge B. Lynn Winmill in Coeur D'Alene, Idaho, attorneys for the consumers says the “disclosure of private information” is the type of harm that warrants a lawsuit. “Plaintiffs have suffered an injury-in-fact because their privacy rights were violated,” counsel writes. The papers come in response to Kochava's request that Winmill dismiss the lawsuit on several grounds, including that the consumers weren't injured by the alleged practices, and therefore lack “standing” to sue in federal court. The dispute began earlier this year, when consumers in California and Washington state alleged in a class-action complaint in Idaho that Kochava sells people's precise geolocation data along with their mobile ad identifiers (typically alphanumeric strings). advertisement advertisement That combined data “may be used to track consumers to sensitive locations, including places of religious worship, places that may be used to infer an LGBTQ+ identification, domestic abuse shelters,medical facilities, and welfare and homeless shelters,” the consumers alleged in April. Their complaint includes claims that Kochava violated consumer protection laws in California and Washington. Kochava has said in other court filings that the data it allegedly provides to third parties isn't personally identifiable, and that location data doesn't in itself reveal the reasons why someone visited a particular address. For instance, Kochava wrote, someone who goes to a medical establishment could be “visiting another business in the same building, visiting a doctor’s office as a sales representative or vendor, a delivery person, or multitude of reasons.” Kochava also faces class-action complaints in California and Massachusetts. Mobile Marketing via MediaPost.com: mobile https://ift.tt/BVJl8RQ May 31, 2023 at 03:58PM
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B2B Ignite USA 2023 Wrap-Up: The Importance of Being Human https://ift.tt/T84HkD9 Please take it easy on me, fellow human. I wrote this entire blog post myself, without the assistance of AI. In the spirit of man vs. machine, I’ve organized my recap of the B2B Ignite USA conference in Chicago around 3 things that ChatGPT can’t — currently — do:
My recap: 2 things that made me go “hmmm” 2 things that made me go “hmmm”1 — AI AI AI AI AI AI AI AI AI AI AIA majority of the content at the conference sprinkled in or fire-hosed us with discussions about AI in marketing. The arrival of AI as a useful tool for content creators has apparently brought about a lot of fear and uncertainty. Things like AI enter our peripheral consciousness when we first hear about them. And it could be days, weeks, or decades before something science-y becomes so immediately relevant that you need to form an opinion, a stance, a game-plan, or an underground bunker to directly address the coming marketing opportunity and/or hostile takeover by our robot overlords. Science fiction writers have been writing about AI for a century, while scientists and engineers have been advancing actual capabilities for decades. But recently, with the launch of ChatGPT in late 2022, it became immediately relevant to marketers and creatives. At B2B Ignite, the programming was full of opinions, stances and game-plans for AI. There were no serious talks of underground bunkers — yet. So that tells you right about where marketing is at with regards to AI right now. “With the launch of ChatGPT in late 2022, it became immediately relevant to marketers and creatives. At B2B Ignite, the programming was full of opinions, stances and game-plans for AI.” — Ryan Arnholt @ArbenAngstrom A great insight came from Dr. Carmen Simon, chief science officer at Corporate Visions. In her presentation “Could a Robot Replace Your Marketing Team,” she managed to drop some real neuroscience knowledge, book-ended with passably relevant references to George Costanza and Kim Kardashian.
Dr. Simon posited that humans will not be replaced by AI. But humans may be replaced by other humans that embrace the use of AI. The feelings of “fear” relating to AI are rising due to its ability to be deployed across the human domains of art, music, and love. We fear that our creative and emotional brains can be replaced, much in the same way that robots are replacing physical laborers. 2 — So, umm…are we still going to replace the humans with spreadsheets and CRM’s?There were limited discussions around the creative side of B2B marketing, and I feel like that is usually the biggest opportunity for brands to differentiate and win. So I really tried to focus my attention when those discussions did happen. Of course, many of those discussions also mentioned AI’s role in creativity, which is going to be exciting, then disappointing, then exciting again to watch. While it’s generally understood that having the best tools, the biggest budgets, and a complete database of insights on all prospects on planet earth puts you on pretty good footing to hit your numbers, successful marketing will always need a message. Successful marketing lives and dies on the backs of our ability to spin a compelling value story — a clear value proposition, proven claims, all wrapped up with great creative, and delivered by real humans. “Successful marketing lives and dies on the backs of our ability to spin a compelling value story — a clear value proposition, proven claims, all wrapped up with great creative, and delivered by real humans.” — Ryan Arnholt @ArbenAngstrom I appreciated presentations from Melanie Deziel, chief content officer at StoryFuel, Andy Crestodina, co-founder and CMO at Orbit Media Studios, and Michael Brenner, CEO at Marketing Insider Group, that touched on the importance of content.
3 things that made me smile1 — Rise & RunThank you Richard O’Connor, CEO at B2B Marketing, for organizing the Rise & Run on Wednesday morning. What was billed as a little 5.5K stroll through the streets of Chicago turned into a 9 mile run out to Lake Michigan, through the prairie, and nearly to Indiana before we decided to head back. It was a great start to the day. And there was an extra bonus smile on our adventure — I ran into a running buddy from Minnesota, running right by me, In a city of 2.5 million people.
2 — CatGPTMichael Brenner had a thoroughly entertaining and informative presentation on the future of B2B marketing. But I’m all smiles because he introduced me to CatGPT and my whole worldview has changed.
3 — Keep Your Chin Up!Karen Cooper, Director of Marketing, Content Experience at Wolters Kluwer Health, had an enlightening presentation about “imposter syndrome, perfectionism, fear and certainty”. Considering the low numbers of conversion rates and close rates that sales and marketing professionals encounter everyday, we’re all probably in need of some self-help and support groups to help us regularly re-center ourselves on what success and failure really mean. When we’re down in the data, we can lose sight of the people we impact and the inspiration we can be to others. I came out of Karen’s session with a rosier outlook on life than when I went in, and I appreciated Karen sharing her perspective. 4 Questions from a human, to other humans, about humans, to convince you of the importance of humansWho are the top influencers in your industry? Who are the top influencers for your brand? Do any of these people work at your company? Would it absolutely blow your mind if the most trusted experts and voices in your market were talking about you? In a marketing environment that is becoming increasingly automated and robot-fueled, creating and promoting influencers for your brands and products is as important as ever. Influencer programs provide a great platform for your employees and advocates to make real connections and tell the stories about the impact your company, products, and people have made. If you’re open to chatting about influencer marketing, CatGPT, Imposter Syndrome, or running – give me a shout or schedule some time!
You can also learn more from our additional B2B Ignite USA coverage here:
The post B2B Ignite USA 2023 Wrap-Up: The Importance of Being Human appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/t1UME5N May 31, 2023 at 06:22AM
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Snapchat Tests New Generative AI Feature https://ift.tt/RQV24iM After launching its controversial and widely criticized generative AI program, “My AI,” Snapchat is now testing a new way for users to play around with AI-creation through a feature the company is calling “Dreams.” The “Dreams” project was unveiled by app researcher Alessandro Paluzzi via a Twitter screenshot, which instructs users to “Upload several selfies to create your Dreams and generate fantastical Snaps of yourself!” followed by a button to “Generate My Dreams.” It is a similar concept to “My AI,” which invites users to chat with an AI bot and ask questions, as if it were a friend. However, “Dreams” apparently will rely solely on images, using generative AI technology to deliver otherworldly scenes instead of written answers. advertisement advertisement The move may be a bold one for Snapchat, considering that the launch of its “My AI” virtual chatbot resulted in Snapchatters leaving a record amount of one-star reviews, with many threatening to leave the app altogether. The chatbot was also criticized for violating user privacy on the app and delivering inappropriate answers -- unprompted -- to younger users. In other ways, “Dreams” may be a stepping stone to what Snapchat wants to deliver its users via generative AI: video. “We're just getting started,” Snap President-Americas Rob Wilk said at the company's recent Newfront presentation. “We're testing ways My AI can help bring Snapchatters mobile video, including from some partners in this room, but it's powered by what we call 'conversational intent.'” Mobile Marketing via MediaPost.com: mobile https://ift.tt/pPB7xci May 30, 2023 at 04:41PM
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Keys To Success For The 2023 Holidays https://ift.tt/53pCMmW PSFK researchers identify he latest trends, consumer insights, and actionable strategies to drive sales and engage shoppers during the holiday season of 2023.Get More Ideas With The PSFK Daily Newsletter Mobile Marketing via PSFK http://www.psfk.com/ May 30, 2023 at 07:59AM
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Elevate B2B Marketing News Weekly Roundup: Most Valuable B2B Brands & Optimized Customer Marketing in B2B https://ift.tt/naDu2IF Customer Marketing Is A Key Priority for B2B Marketers This Year The 10 Strongest and Most Valuable Global B2B Brands Google Announces New Generative AI Ad Tools at Marketing Live Event Bing Search Is The Default Search Engine For ChatGPT “ChatGPT and Bing Chat are going to have to develop third-party partnerships to scale to the size they need to get the data and insights they want to evolve the product.” — Jordan Koene of @PrevisibleSEO LinkedIn Integrates More Buyer Intent Signals into Sales Navigator Alerts Internet Advertising Revenue Report: Full Year 2022
Meta Adds New Lead Generation Tools on Facebook Marketers under pressure to cut martech spend Which Digital Channels Do Marketers Around the World Feel Are Most Effective? [Study] Cost Of Advertising Fell in Q1, While Website Visitors Rose, Study Says ON THE LIGHTER SIDE:
A lighthearted look at “Media Context and Brand Suitability” by Marketoonist Tom Fishburne — Marketoonist Minnesota enacts right-to-repair law that covers more devices than any other state — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS:
FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW: Ann Lewnes @alewnes Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Have you found your own top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below. Thanks for joining us for this week’s edition of the Elevate B2B Marketing News, and please return next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: Most Valuable B2B Brands & Optimized Customer Marketing in B2B appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/CeUKrVJ May 29, 2023 at 06:32AM
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Bidstack Hires Anzu's VP Of Publishing Chris Vincelli https://ift.tt/0zyL3Fd Chris Vincelli, previously the vice president of publishing at in-game advertising platform Anzu, has joined video game advertising and monetization company Bidstack where he will act as the vice president of enterprise partnerships and work with existing gaming and programmatic advertising partners. Bidstack founder and CEO James Draper wrote in a recent release that Vincelli will help expand the company’s commercial partnerships portfolio and “ramp up” its expansion into the U.S. market, which began with the recent C-suite hires of Jude O’Connor and Camila Franklin. “By bringing Chris on board, Bidstack demonstrates its unwavering commitment to capitalizing on the untapped potential within the in-game advertising market,” added Draper. Since entering in-game advertising in 2017 with Sport Interactive’s Football Manager series, Bidstack has worked with leading game publishers like Ubisoft and Take-Two Interactive, while also devising and running campaigns for brands including Marriott, Bonvoy, Paco Rabanne and Doritos. advertisement advertisement “The global video games advertising industry is ripe for disruption,” commented Vincelli, adding that he’s looking forward to delivering in-game advertising solutions and helping global brands reach “billions of engaged eyeballs at scale without interrupting gameplay.” Prior to joining Bidstack, Vincelli helped Anzu form strategic partnerships with AAA games companies. He’s been in the mobile ad industry for a decade, having held roles at Vungle, Verizon Media and Yahoo. Mobile Marketing via MediaPost.com: mobile https://ift.tt/IUJmKOa May 26, 2023 at 05:12PM
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Abortion Patient Seeks Order Banning Google From Collecting Data https://ift.tt/3E1tU6v
A Planned Parenthood patient is asking a federal judge to issue an order prohibiting Google from collecting sensitive medical data from healthcare providers, and requiring the company to delete any information it may have previously collected from healthcare sites. In a motion filed Thursday, the patient argues that Google's alleged data collection is causing “irreparable harm” to herself and other web users who visit healthcare sites. “Google’s tracking technology is likely incorporated on thousands of healthcare providers’ websites and mobile applications at this time,” lawyers for the patient, who is proceeding anonymously, write. “Every time an individual utilizes these services to request treatment, make an appointment, or otherwise communicate with their healthcare provider, Google intercepts this data and invades the individual’s privacy. Absent an injunction, this harm will continue.” advertisement advertisement The motion comes in a class-action complaint filed earlier this month by a patient who said she used Planned Parenthood's site to search for an abortion provider, and received treatment at the reproductive health care center's affiliate in Burbank, California. She alleged that Planned Parenthood's site included Google analytics tools that sent sensitive information back to the company. Her complaint refers to an investigation by the app Lockdown Privacy, which reported last June that Planned Parenthood's site used third-party analytics tools leaked “extremely sensitive data" to third parties including Google, Meta and TikTok. The information provided to Google included users' IP address, behavior on the site, ZIP code estimate, reason for visiting (including whether to schedule a surgical abortion), and pseudonymous identifier, according to The Washington Post. After that report came out, Planned Parenthood said it would suspend the use of analytics tools from third parties like Google and Meta, according to The Post. The complaint claims Google violated the California constitution, which includes a right to privacy, and various other privacy-related state laws. Her lawyers argued Thursday that their claims are likely to succeed for several reasons, including that people “have a reasonable expectation in their health data and communications with healthcare providers from whom they receive treatment.” Counsel also argues that web users could not have consented to the data collection, because they had “no way of knowing that Google is secretly intercepting their health data and private communications.” Google hasn't yet responded to MediaPost's request for comment. Google isn't the only company facing a lawsuit for allegedly collecting sensitive data from health sites. Meta also is defending itself in a similar matter. The social media platform recently asked a federal judge to throw out that case, arguing that it instructs web developers to avoid sending sensitive health data. “There is nothing inherently unlawful or harmful about the pixel-based analytics technology at the heart of this case,” the company argued in papers filed earlier this month in the Northern District of California. “Web developers -- not Meta -- choose whether, where, and how they will use the Meta Pixel.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/IUJmKOa May 26, 2023 at 03:05PM Evolving and Elevating B2B Marketing in 2023 – Top Marketer Insights from B2B Ignite USA https://ift.tt/4aKq6Yp The one constant in marketing is change and in B2B marketing that truism is no different. B2B marketers in search of insights into dealing with change and elevating B2B marketing gathered in Chicago this week at the B2B Ignite USA conference. Sessions run the gamut of B2B marketing topics including what has changed for marketers and how to adapt. When thinking about the changes in the role of Marketing for B2B companies, the list is long including: Digital transformation. The pandemic accelerated the adoption of digital technologies and channels by both businesses and consumers. B2B buyers now expect seamless and personalized online experiences, similar to those offered by B2C brands. In 2023, B2B marketers must leverage digital tools and platforms to reach, engage, and convert their prospects and customers. Changing buyer behavior. B2B buyers are more informed, empowered, and independent than ever before. They conduct extensive research online before contacting a salesperson, and they rely on peer reviews, social media, and influencers for recommendations. In 2023, B2B marketers must adapt to this evolving consumer behavior by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers. Brand development. B2B buyers are not only looking for products or services that solve their problems, but also for brands that share their values, vision, and purpose. B2B brands must differentiate themselves from their competitors by building trust, credibility, and loyalty with their audience. In 2023, B2B marketers must focus on developing their brand identity, voice, and story, and communicating them consistently across all channels. Of course we could also go down the generative AI rabbit hole, but that’s for another post. For now, I’ll share insights shared on a panel that included moderator Josh Okun from 9thWonder, LaSandra Brill from NVIDIA, Steve Cheliotis from Gravity Global, Bob Hastings from Robert Hastings & Associates and Lindsey Salens from CeriFi. Steve: The environment is now more complex and there’s more competition. There’s been a shift in share of voice to share of attention. Brands need a heightened share of attention and need to focus on always-on. B2B marketers need to embrace the complexity to make sure they are top-of-mind for the 95% that are out-market and are the first choice when buyers are in-market. “B2B marketers need to embrace the complexity to make sure they are top-of-mind for the 95% that are out-market and are the first choice when buyers are in-market.” — Stephen Cheliotis @TCBA_London Lindsay: The entire dynamic has changed in B2B. We’re consuming twice as much content as pre-covid. The attention economy is a bigger focus now. And the B2B buying process is hard. In our case, there are 12-13 people involved in the buying process. So it’s important to leverage the tools we have to get the right message out at the right time to customers. We need to figure out how to align brand, demand and buying and operate less in silos. LaSandra. AI has accelerated our ability to take data and do so much so quickly. B2B marketers need to lean into the tech and focus on how to bring AI into their marketing. NVIDIA is doing that with a custom CDP built in-house. Bob. As our customers are surrounded by more AI-driven content it is more important to create trust. That trust is created by the human dynamic not only with AI. “As our customers are surrounded by more AI-driven content it is more important to create trust. That trust is created by the human dynamic not only with AI.” — Robert T. Hastings @RTHastingsJr Beyond the newer challenges happening in the B2B marketing world, some issues persist year after year including the tendency for B2B marketers to be polarized about driving awareness or transactional conversion marketing. Bob: Leadership influences the marketing culture. The CEO might be brand focused. A VP might be more lead gen focused. In many cases products end up being the same so the question then becomes, which brand will customers trust? You have to use the whole brand and demand toolkit to find out where to best engage customers. Steve: We cannot underestimate the power and value of brand. We are marketing to humans. As brand builders it’s not just about awareness, it’s about creating competitive advantage. Both brand and demand need to be always-on. Well done brand marketing supports demand generation. It’s not a binary choice. Lindsay: B2B marketers need to think holistically about the buying journey and use the right tools. The middle is hard — we cannot just focus on awareness and conversion. It’s easy to fall into the trap of instant gratification but it’s important to focus on the buying journey holistically. Maybe marketing should get commissions on sales the way sales teams do. “B2B marketers need to think holistically about the buying journey and use the right tools. The middle is hard — we cannot just focus on awareness and conversion.” — Lindsey Salens of CeriFi LaSandra: Most marketers are focused on the lead. The middle is hard because it’s not a lead, it’s at the account level. Another persistent issue with B2B marketing is the effort to adopt an always-on mindset vs. switching on and switching off. Certainly customers don’t manage their buying efforts according to the on/off marketing cycles of solution providers. Always-on marketing is more consistent with what works for customers but it requires a shift in perspective within B2B brands. Steve: The data shows that always-on is more effective. The idea that you turn marketing on when times are good and turn it off when times are tough doesn’t make sense. You have to build a relationships and mental market share. And that comes from multiple touch-points over time. It’s inefficient to do ad hoc activity. It’s more effective to layer understanding and appreciation over time. It’s like a friend that only calls when they need something from you vs. one that is talking to you regularly. It just makes sense. We have to be effective and responsible with budgets, so be targeted and be consistent but don’t think that turning on / off is going to be as effective as always-on. Lindsay: To get always-on buy-in internally you have to do a lot of selling. People are addicted to the instant gratification of lead gen and campaigns. Always-on is not just paid SEM that keeps going — there’s a lot more to it. So you have to have clarity about your ICP, strategy and resources. It’s about change management. Results open doors. LaSandra: An always available budget is not the same as always-on. Enterprise has not adopted always-on yet. Our campaign marketers create the content and drive the on-off of marketing. It’s getting better though. We use our annual conference to drive always-on to promote for half the year. Leadership is engaged by the results from broad ads that get attendees to the event and then more personalized communications after. An always available budget is not the same as always-on. Enterprise has not adopted always-on yet. Our campaign marketers create the content and drive the on-off of marketing. It's getting better though.” — LaSandra Brill @LaSandraBrill Lindsay: Give yourself some grace. It’s a process. Take small risks. Work to get partnerships in the organization, iterate and grow. It’s safe to say that B2B marketing organizations are dealing with a lot including post-covid changes to marketing itself, the rapid escalation of AI in all aspects of digital life and the “do more with less” effect on expectations and budgets that we’ll be facing for the foreseeable future. To elevate B2B marketing in this environment, it’s important to be change agents for support of a holistic approach to marketing while properly valuing and measuring the impact of brand on revenue and showing positive impact of always-on vs. the start / stop approach that doesn’t really sync with buyer behavior. You can also learn more from our additional B2B Ignite USA coverage here:
The post Evolving and Elevating B2B Marketing in 2023 – Top Marketer Insights from B2B Ignite USA appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/GY2eHOA May 26, 2023 at 07:14AM Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency Sustainability5/26/2023
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Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability https://ift.tt/hYCwAFg LoopMe, an ad-tech company that uses artificial intelligence (AI) to improve brand advertising performance, has launched an Intelligent Marketplace that it says creates a smarter programmatic ecosystem for buyers and sellers. It also maintains high-bid matches for demand. PubMatic CRO for EMEA Emma Newman believes LoopMe’s Intelligent Marketplace aligns with its commitment to manage the supply of ad inventory. The Intelligent Marketplace offers an increase of 40 times in buying efficiencies for demand-side platforms (DSPs). New dynamic filtering capabilities suppress 98% of supply that will not receive a bid. The capability aims to deliver higher yield for supply partners and a better and more efficient programmatic buying experience. This also provides a more sustainable marketplace, reducing the amount of impressions being returned and thereby reducing its emissions. With this latest enhancement, LoopMe’s Intelligent Marketplace for supply and demand is greener by design -- delivering a fully certified, sustainable supply path for its global partners. advertisement advertisement LoopMe also recently announced its carbon net zero-emission achievement as part of the company’s ongoing sustainability initiatives. It leverages AI technology to filter all ad requests, and streamlines the process for demand partners and reduces processing by 98%, accelerating its commitment to providing industry-leading sustainable technology. With its roots in mobile in-app video and gaming, LoopMe has expanded to other screens including connected television (CTV). The Intelligent Marketplace manages more than 300 billion ad requests daily, serving more than 50,000 apps and sites. The latest generation of its unique personalized traffic shaping capability suppresses 98% of ad requests that would not be the right fit, delivering efficiencies and sustainability for clients like Magnite, PubMatic, StackAdapt, Unity, and Xandr. The company supports more than 2 billion monthly active users in its DMP and unique data points on users in the Intelligent Marketplace. Mobile Marketing via MediaPost.com: mobile https://ift.tt/Fhrsent May 26, 2023 at 12:27AM |
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