Dianomi, Pub Ocean Reveal New Solutions For Publishers https://ift.tt/2Woovst Tech companies Dianomi and Pub Ocean announced new innovations to help both publishers and advertisers better target their audiences and hit their revenue goals. Dianomi debuted outstream native video ads to allow advertisers to target business and finance audiences through immersive native video content. The video ads appear across publishers’ sites, including Business Insider’s Market’s Insider, Kiplinger, Reuters and The New Statesman. The new offering pairs nearly 700 advertisers with top-tier publications relevant to their target audience. According to the company, its native ads enable additional high-value CPM revenue inside its native content feeds. It claims publishers achieve higher eCPMs in their advertising real estate. Dianomi’s context feed is a large-format user engagement piece of ad-tech combining native advertising, video and editorial content. Publishers are provided with an environment that can be re-engaged and monetized when a reader has finished an article. They can distribute their proprietary sponsored video content on their own sites and through Dianomi’s network of publisher partners. advertisement advertisement In-article video ad unites integrate across desktop and mobile applications, while videos are activated by users scrolling over the ad. Advertisers are able to add an additional layer or targeting through first and third party data. The company is set to launch a key word contextual targeting capability for outstream video in Q2 of 2019. Separately, Pub Ocean and PubExchange have partnered to provide publishers with a revenue attribution tool. Through the partnership, LiveYield is integrated into PubExchange’s traffic exchange platform, allowing PubExchange to provide its customers with insights related to the value of the traffic they receive and revenue per session. The partnership is particularly beneficial to publishers with several exchange partners. Through the integration, they will be able to track which partners provide high-value traffic and optimize those partnerships. LiveYield is now putting a real-time value on the traffic numbers PubExchange clients have today,” stated Chris Ingham Brooke, founder- CEO of Pub Ocean. “Many publishers don’t realize they are missing key metrics that impact their ROI tremendously and allow them to see which partnerships are providing real value. Our partnership with PubExchange helps to solve that marketplace gap.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH March 27, 2019 at 04:35PM
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7-Eleven, BodyArmor Team On AR For March Madness https://ift.tt/2Uiphti Augmented reality in the 7-Eleven mobile app is being tapped for experiences relating to March Madness. For the NCAA basketball championship tournament, 7-Eleven teamed with sports drink company BodyArmor to create an AR experience for 7Rewards loyalty program members. The retailer last year launched AR experiences to stores across the U.S. and Canada to promote the release of "Deadpool 2," as I wrote about here at the time (7-Eleven Taps Augmented Reality For ‘Deadpool 2’ Promo). The AR feature, created by Zappar, provides two different basketball experiences in the menu. One allows a consumer to take a selfie drinking a BodyArmor sports drink and the other creates a world-tracked mini-game of three-point shots that can be played against an opponent. There is a non-AR version for Android users, since it was created with ARKit for Apple devices. Implementations like these are gradually introducing the public to augmented reality, where all that’s needed is a smartphone. The app will run through April 10, giving college basketball fans plenty of time to get a taste of AR. advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH March 27, 2019 at 07:47AM
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Interview: How Rally Rd. Is Reinventing Car Investment For A Sharing Economy https://ift.tt/2JLMWOT The sharing economy arguably has affected the automotive space more than any other, with the consumer need to have complete—or even partial—ownership over a method of transport becoming increasingly antiquated. When it comes to classic cars, however, Rally Rd. co-founder Rob Petrozzo perceived an opportunity to apply the sharing mindset to financial investment, encouraging consumers to rally investments together rather than require one large source of capital. Ahead of his appearance on the New York Fintech Week panel ‘Democratizing Finance,’ hosted by Anomaly, Hacking Finance and PSFK, Petrozzo spoke to us about the platform’s mission to democratize alternative investments, providing access, liquidity and transparency to markets that have traditionally only been available to a select group. Furthermore, Petrozzo explains how Rally Rd. supports the future of car buying and owning, which he believes will be less about a personal ownership and more about communal experiences. What are some of the trends you’ve noticed in the finance space, where innovation is heading and what consumers are demanding for their experience? Winning the battle for attention has become really important in finance recently. It’s something that was once only associated with the likes of Netflix and Instagram, but you need the eyeballs and you don’t have a lot of time to get them. The new investor isn’t interested in the standard dashboard-style list of information and stats. They care about the underlying opportunity. They need a short, concise, shareable story. The headline or the image of a platform has to make its way into a consumers’ group chat. What we’ve seen and what I think we will continue to see is financial platforms focusing on the creation of some really compelling content to accompany product, a prioritized focus on design & experience, and allowing a user’s decision-making process to happen organically once they have their attention. As obvious as it sounds, a renewed focus on establishing trust has been one of the most welcome trends. Building trust for a financial product is the most successful growth-hack. A 25 year old today is far more savvy than the traditional banks give them credit for. Those investors are super open to investing through a new well-designed mobile platform, but the traditional outlets aren’t as meaningful anymore. The most successful conversion funnel starts from word of mouth from a friend or someone consumers trust on twitter, then is reinforced with great content and engagement, and allowing that consumer a lane for direct communication with the company. That circle of great design, thoughtful and engaging content, and trust through positive word-of-mouth has really become far stronger than any stamp of approval from a Wall Street analyst. What does democratizing finance mean to you? It’s removing access layers in between people and the places they want to invest their money. There’s a very small group that owns the majority of the most meaningful investment-grade assets, and they’re able to pick and choose who gets access to those investments. What we’re trying to do at Rally Rd. is remove the access layer by acquiring the best quality investments on behalf of a large group of retail investors, remove the 2/20 models that standard funds have been working with for a long time, and add real liquidity and transparency that has traditionally been opaque. That to use feels like a way more democratic investing platform than what currently exists in the market. What role does design play in the realm of finances, and particularly in the consumer experience? What, ideally, should good design do in transforming and improving that experience? Great design regardless of the medium has always been about eliminating the noise. We still have a lot of our members say “this doesn’t feel like a stock market app,” which is what we want to hear. Our initial goal when we started designing this app was to shrink the decision-making process down to a yes/no proposition. That involved isolating the most important elements of an investment story into bite-size pieces, then allowing potential investors to do a deep-dive if they want all of the details. The ”gamification” of finance had a moment a couple of years ago where it felt like that was going to be the future, but to me, it really feels like the ability to shrink the information down to “most-relevant” and allow for a quick and transparent purchase process is the “right now,” and that will continue to dominate in the near future. Could you explain what motivated you to start Rally Rd.? How did the founding of the platform intersect with the above question(s)? It’s still pretty shocking to us that the concept hadn’t been explored before we did, because the delta between this huge group of people who wanted a product like ours and the small group who actually had access to the investments we brought to the market was so dramatic. We looked at the investment apps that were out in the market, and we saw that the alternative investment landscape hadn’t been approached the right way. Everything was institutional, and felt institutional. We also made a decision in some of the earliest whiteboard sessions that we would be a design-first company. Product was always going to lead, so that we could ensure that we not only had a great selection of assets to invest in, but that we were always pushing ourselves to have the most intuitive and well-designed product in the space. That, to us, would be our best chance at success and to truly effect change. Could you explain how Rally Rd. works? Rally Rd. is a stock market for high value alternative assets, like premium collector cars. The cars we list in the app are extremely rare, and in many cases, one of only a handful in the world in investment-grade condition. They have also shown outsized returns for those with deep enough pockets and the access needed to acquire and maintain them. Each asset is registered with the SEC, and turned into stock that can be purchased by investors of all income levels starting at around $40 per share in our app. We tell the story of the vehicle—what makes it unique, all the specs on mileage & provenance, display all the records and historical documentation, photo & video of every angle of the car, and include an interactive timeline from the moment it left the factory up to present day. We also allow for bid/ask trading of shares through registered broker dealers all within the interface, so we’ve really tried to design a platform that makes trading these super valuable tangible pieces of automative art feel as seamless as trading equities. PSFK recently launched an in-depth report on the new automotive buying and owning experience, which caters to a mobile-first and fully digitally integrated audience. How does Rally Rd. embrace the new automotive retail landscape? I think a lot of those findings when it comes to consumers’ expectations for purchasing a car are right in-line with the experience of consumer investing, whether that be investing in a classic car or any stock. What the sharing economy has done to the automative industry has had ripple effects in every industry. For us, it’s no different. The need to own an “entire” anything is becoming antiquated. We built this company, even from the name, around the idea that we could rally people together to create a new lane for investing where it had previously required one source with a lot of capital. In terms of the actual investments on the platform, people are now realizing that the driving experience as we know it is going to be remarkably different in the very near future. The most important vehicles with the most important stories are going to become museum pieces. The assembled-by-hand Ferraris and Lamborghinis that were once a symbol of wealth & excess are now triple their original sticker price. Thats not because they are being driven around the streets of Manhattan, but because they are being looked at as art. They are important pieces in the lineage of transportation and design, and will eventually be the only relics left of a time when driving was a more personal experience. Could you explain the social aspect of Rally Rd.—for instance, the chat feature in the app experience. Why was this important to include? Communication directly with our consumer base and within our consumer base is an extremely important element in our product roadmap. In 2018, our goal was to build out the investment products, and to build an eclectic collection of incredible vehicles for investors. In 2019, our focus is on expanding into other offerings and building the community. That starts with things like Chat within the asset streams, adding sentiment and the fantasy components that allow for education before investing, and expanding out footprint further into brick and mortar to add that tactile experience to the investment landscape. Our first retail store opened in February, where we display some of our most notable vehicles and curate conversations with investors and potential investors. We look at spaces like that as an extension of the product. Our slack channel that we use as a means of communicating with our most engaged consumers is an extension of the product. Everything we are building outside of the app and inside the app is about bringing the community together to create the best possible experience, on the investment side and the education side. What are some of the key points you hope to share on the upcoming Democratizing Finance panel? A $100 investment today is far more powerful than it was even just 10 years ago, and the success of the platforms doing it well is so deeply tied to design. The tools available to the average person to learn, build and invest have never been more accessible. People aren’t tied down to one strategy or one plan anymore. I think everyone should be taking advantage of the ability to make decisions on a small scale as away of learning a new space. Likewise, on the creation side, there has never been a better time to design something new. Great design & experience can build so much trust and cut through the noise. The bridges to entry in terms of software development and experience-design have never been more accessible. What’s next for Rally Rd, say 1-2 years out? Any innovations you can share, or any trends you see taking off in the space? Classic cars will always be one of the anchors of our platform, but we’ll be moving into a bunch of other asset classes this year including high-end collectibles, wine and whisky and watches to name a few. We are also starting the process of securitizing intangibles, which is a huge space without enough well-designed access points. The way we think about things like education and medicine is changing rapidly. Platforms like Lambda School, Say and so many others coming to marker are putting together the full round trip of education, investing in your future and a consumer voice that should be heard along the way. Those are the themes we’ll be focused on for the foreseeable future. For more from Rob, come hear him speak on a panel of finance pioneers, hosted by Anomaly, Hacking Finance and PSFK as part of New York Fintech Week. The conversation will feature startups and thinkers designing solutions to make finance fairer, more accessible and more inclusive and will take place this upcoming April 2 at Anomaly, tickets are free! Mobile Marketing via PSFK http://www.psfk.com/ March 27, 2019 at 06:31AM
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How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing https://ift.tt/2UZJBNg For today’s consumers, the discovery process is more likely to take place within the context of a social media feed or a third-party website than on a brand’s homepage or in a store. This has forced brands in all categories to rethink how they engage with consumers at the top of the funnel. Accordingly, automotive brands are responding by creating interactive marketing content that reaches potential buyers where they are online. As detailed in PSFK’s Automotive CX Debrief, here’s how leading auto names are encouraging customers to discover their vehicles in a fun, engaging way: Renault Italia Tokyo Stories MINI USA “Tweet To Test Drive” Acura ILX Instagram Stories Leveraging social media to capture consumers where they already are is just one way that car makers are reinventing the automotive discovery and purchasing experience for a mobile- and digital-first audience. For more innovation in all things auto retail, download PSFK’s Automotive CX Debrief. Lead image: stock photos from Gorodenkoff/Shutterstock For today’s consumers, the discovery process is more likely to take place within the context of a social media feed or a third-party website than on a brand’s homepage or in a store. This has forced brands in all categories to rethink how they engage with consumers at the top of the funnel. Accordingly, automotive brands are responding by creating interactive marketing content that reaches potential buyers where they are online. As detailed in PSFK’s Automotive CX Debrief, here’s how leading auto names are encouraging customers to discover their vehicles in a fun, engaging way: Mobile Marketing via PSFK http://www.psfk.com/ March 27, 2019 at 06:03AM
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Unconventional B2B Marketing: 5 Of The Most Woke Marketers https://ift.tt/2Fvo9JK The post Unconventional B2B Marketing: 5 Of The Most Woke Marketers appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot https://ift.tt/2wiHYzh March 27, 2019 at 05:39AM
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How Retailers Like Petco Court Millennials With Wellness-Oriented & DTC Pet Food https://ift.tt/2HKqWC5 Annual household spend on pet food increased 36% between 2007 and 2017. The demographic responsible for this change is largely millennials—and accordingly, the quality, transparency and convenience that young people expect from food brands has extended to their pets. Leading retailers are responding to this demand by making high-quality meals made with human-grade ingredients, as well as ensuring affordability and convenience through online services. From membership and subscription savings to meal-prepping kits, here’s how four brands are translating successful innovations in today’s food retail landscape to the pet industry: Wag JustFoodForDogs x PetCo Brandless Pet Plate Millennials view their pets as family, and will spend accordingly when it comes to their furry friends’ wellbeing. For a deep dive into how the pet care industry is enabling a connected pet ownership experience, download PSFK’s Engaging Millennial Pet Owners report, out now. Lead image: stock photos from Igor Normann/Shutterstock Annual household spend on pet food increased 36% between 2007 and 2017. The demographic responsible for this change is largely millennials—and accordingly, the quality, transparency and convenience that young people expect from food brands has extended to their pets. Leading retailers are responding to this demand by making high-quality meals made with human-grade ingredients, as well as ensuring affordability and convenience through online services. From membership and subscription savings to meal-prepping kits, here’s how four brands are translating successful innovations in today’s food retail landscape to the pet industry: Mobile Marketing via PSFK http://www.psfk.com/ March 27, 2019 at 05:34AM Forrester Names Top Retail Apps: Home Depot, Sephora, Walmart https://ift.tt/2JGQkKX While most retailers have plenty of work to do to make their mobile apps more effective, a new ranking from Forrester Research finds that The Home Depot is acing its phone savvy, with an app that is much more than just a handheld version of its website. While Home Depot was far out in front, the report also singles out Sephora, Walmart and Target for their mobile capabilities, noting that all four are able to add customer value beyond m-commerce. With more than $1 trillion in retail dollars on the line, Forrester predicts smartphones will influence 32% of offline retail sales in the U.S. “This means that retail mobile apps must now meld the physical and digital worlds for customers—not simply bridge them,” the report says. The Home Depot app distinguishes itself by working “like a virtual customer service agent that helps them navigate the store,” Forrester says, including visual item mapping data and inventory availability. Potentially complicated search results are simplified with best-in-class sorting and filtering. Product pages answer questions, and some even offer augmented reality, 360-degree views or video buying guides. advertisement advertisement Sephora came in next, scoring well for consistent design, easy-to-use search results and interaction cues that help users shop and order. It also stands out for its Walmart excels by bundling complementary products and detailed store maps, although its user experience score suffered from unclear headers, confusing filter selections and irrelevant marketing material that slows shoppers down. Target, ranking fourth, benefits from such novel features as using AR for furniture placement, and incorporating Apple’s Siri. Forrester’s analysis of Macy’s, Walmart, REI, Nordstrom and Kohl’s found competitive options, while Crate & Barrel lags. Forrester tested the apps with 196 online shoppers, and then combined findings with its own review and a detailed analysis of 29 functionality and 29 user experience criteria. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH March 26, 2019 at 04:02PM Google Raises The Stakes: AMP For Email Is Here https://ift.tt/2HGWXLn Google is rolling out the long-promised AMP (accelerated mobile pages) for email, a feature that will fuel interactive email messages, the company announced on Tuesday. AMP is an open-source framework designed to make mobile pages load faster. Now being extended to email, it will lead to “more engaging, interactive, and actionable email experiences,” Google said when first announcing it was working on the project in 2018. Email experts largely agree with this seeming hype. “AMP for Email represents a significant development in the interactivity possible in the inbox,” says Len Shneyder, head of industry relations for Twilio SendGrid. “We all know that email is the most pervasive digital communication channel with the highest ROI; however, it remains mostly static.” In contrast, “AMP for Email brings the capabilities of email closer to what is possible through a mobile app or mobile website,” Shneyder continues. “Marketers can build dynamic elements into the bodies of messages that allow users to RSVP to events and have fresh content whenever they open the message to detail just a few use cases.” advertisement advertisement “I love the idea, but fail to see this taking off without more widespread adoption by other email providers (i.e., Yahoo, MS) and email clients (i.e., Outlook, iOS mail, etc.),” comments Tom Sather, senior director of research at Return Path Sather adds that “for this particular feature, it would need to be supported and enabled at the Email Service Provider level that sends the emails.” He adds that Return Path’s professional services team is equipped to help with development. For its part, Twilio SendGrid is offering that its Email API customers on the V3 platform will soon be able to send AMP-enabled emails. “Since AMP is a new, never before seen content type, ESPs have to make changes in their system to allow the sending of AMP content,” Shneyder notes. “Twilio SendGrid’s v3 Mail API currently allows our customers to define custom MIME parts as their businesses require.” "Senders using Twilio SendGrid’s v3 Mail API can include the text/x-amp-html content type in addition to the standard TEXT and HTML content types that all email are built with today,” he says. Those clients will also have to make sure they have a positive sending reputation with Gmail, Twilio SendGrid notes. Google wrote last year: “Imagine you could complete tasks directly in email. With AMP for Email, you’ll be able to quickly take actions like submit an RSVP to an event, schedule an appointment, or fill out a questionnaire right from the email message.”
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH March 26, 2019 at 04:02PM Verizon, NFL Partner To Add 5G Football Game Features https://ift.tt/2U7CZPV Verizon and AT&T have formed a two-year innovation partnership relating to utilizing 5G speeds for NFL games. The agreement is to jointly develop new product and services including other future technologies in addition to 5G. The venture intends to develop new in-stadium mobile features using 5G, work with game developers to create NFL-themed games powered by 5G and explore the use of 5G to stream volumetric video, an emerging media format, for the development of new fan applications, according to Verizon. Verizon CEO Stated Hans Vestberg called the deal “another milestone in Verizon's long-standing relationship with the NFL. The innovation partnership will use Verizon's 5G technology to unlock new ways for NFL fans to view, share and engage with their favorite teams no matter where they are. From the living room to the stadium, 5G will transform the sports experience.” advertisement advertisement Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH March 26, 2019 at 02:47PM
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Apple News+ Scores Big Publishers For Platform, But 'NYT,' "WaPo' Sit Out https://ift.tt/2urFmOY Say hello to the new and improved Texture app. Apple has launched a platform to access editorial content from a range of publishers, dubbed Apple News+. Over 300 magazines and newspapers have signed up to partner with the service, which is built out from the Texture app — often called the “Netflix of magazines” — acquired by Apple last year. Users pay $9.99 a month, with the first month free, in the U.S. and Canada, to access content from big publishers like The Wall Street Journal, Los Angeles Times, The Atlantic, National Geographic, theSkimm, Vox, Vulture, New York, TechCrunch, Grub Street and many Conde Nast media brands, such as Vogue, The New Yorker and Wired. It will allow users to get behind the paywall many of those publishers have put up to increase subscription revenue and diversify publishers' businesses, given digital advertising's struggle to keep up with declines in print ad revenue. advertisement advertisement In a memo to staff, Wall Street Journal publisher William Lewis said: “Our product offering for Apple News+ is designed to drive scale among new readers.” WSJ will likely give Apple News+ subscribers access to only three days of its content archive, with the rest exclusive to its full digital subscribers. Notably, The New York Times and The Washington Post are not part of the service. Mark Thompson, CEO The New York Times, warned that "relying on third-party distribution can be dangerous for publishers who risk losing control over their own product," reports Reuters. “We tend to be quite leery about the idea of almost habituating people to find our journalism somewhere else.” Apple will reportedly take as much as a 50% cut in revenue made on the News+ platform. It will include advertising, but Apple lets publishers keep 100% of the ad revenue for ads they sell against their content, according to Axios. Editors will choose what news sources and articles to surface on the Apple News+ app. Algorithms will prioritize engagement. However, it is unclear if subscribers will have full access to all the publisher partners content. Lewis wrote in the memo to staff: "WSJ members will continue to have exclusive access to the rich business reporting and analysis about which they are so passionate. Apple News+ introduces an entirely new category of readers who will have the opportunity to experience a specially curated collection of general interest news from The Wall Street Journal. As a result, our newsroom will grow.” Business articles can be found by searching on the Apple News+ app, but mostly general interest news is surfaced to Plus subscribers. Despite other publishers' reservations about jumping onto a new platform and giving away content at a fraction of a full subscription cost, WSJ editor-in-chief Matt Murray assured staff: “The Apple venture is about more people seeing and paying for our journalism.” “Apple has the potential to push that further and farther, and at a much faster rate than we have experienced before. That's an incredible opportunity." The platform “has the potential to bring in millions of new readers.” Los Angeles Times owner and executive chairman Dr. Patrick Soon-Shiong has a similar belief in the Apple News+ app. “We have every confidence the Apple affiliation will spur the growth of our digital subscriptions," he stated. Lewis added The Wall Street Journal’s collaboration with Apple will “also extend to areas like video, voice, market data and AI,” and announcements will come in the following weeks and months. WSJ will hire “several dozen people in the coming weeks, including reporters in politics, U.S. news and features, as well as editors. More platforms and more audiences mean a greater need to deepen coverage to serve all types of readers," he noted. Jennifer Hicks has been promoted to editor of news partnerships at The Wall Street Journal. She will determine the daily lineup on the Apple News+ platform. The Wall Street Journal had 1.71 million digital subscribers at the end of 2018. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH March 26, 2019 at 01:19PM |
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