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What are the most popular sports in the world in 2024? https://ift.tt/f5j1Lh4 The world of sports boasts a diverse array of games and competitions that captivate millions of people around the globe. Among the most popular sports, football (soccer) reigns supreme, boasting an unparalleled number of fans and participants. With its roots deeply entrenched in communities across continents, football draws in billions of viewers for major tournaments like the FIFA World Cup, making it a truly global phenomenon. Following closely behind is cricket, particularly beloved in countries like India, Pakistan, Australia, and England, where it commands an enormous following both in stadiums and on television screens. Basketball, driven by the NBA’s influence in the United States and its expanding global presence, has captured the hearts of fans worldwide. Similarly, sports such as tennis, athletics, and rugby boast widespread popularity, each nurturing its dedicated fan base and fostering competitive spirit. Across borders, cultures, and languages, these sports serve as potent unifiers, bringing people together in the shared joy of competition and camaraderie. Additionally, the excitement of sports betting page adds another layer of engagement for fans, enhancing the overall experience of watching and participating in these thrilling athletic events. 
1. Football (Soccer)So, first off, football has the most fans out of any sport, like 3.5 billion people love it! And guess what? Almost every country in the world has people playing football. It’s like a game everyone can enjoy, no matter how old you are or where you’re from. All you need is a ball and some jumpers for goalposts, and you’re good to go! Now, how many people play football? Well, there are over 250 million players in 200 different countries. That’s a whole lot of people kicking the ball around! China has a ton of fans because it has a huge population, but its professional league isn’t as popular as it used to be. India also has a bunch of football fans, around 125 million of them! But cricket is still super popular there too. Oh, and did you know that some countries have loads of football stadiums? Like, the United States has a whopping 300 stadiums! China has 180, the United Kingdom has 170, India has 150, and South Korea has 130. 2. CricketCricket is super popular around the world, especially in South Asia! It’s actually the second most popular sport in the world. One big reason for its popularity is that it was introduced by the British when they ruled places like India, Pakistan, and Bangladesh. So, it’s kind of like a legacy game there. In South Asia, people really love cricket, and you’ll find lots of fans cheering for their teams during matches. There are about 4,200 professional cricket players, but there are even more people who play cricket just for fun. Around 30 million people are registered as cricketers. Some famous cricket venues include Lords in London, which is considered the Home of Cricket, and the Narendra Modi Stadium near Ahmedabad, India, which is the largest cricket stadium in the world, with room for 132,000 spectators. Other famous and beautiful cricket stadiums include the Queenstown Events Center in New Zealand, Dharmshala in India, and Newlands in South Africa. These places are known for their amazing cricket matches and stunning views. 3. HockeyHockey is a really popular sport that has been around for a long time, even in ancient times! Today, over two billion people all around the world love to watch and play both field and ice hockey. Field hockey is really big in places like Europe, Australia, Asia, and Africa, while ice hockey is most popular in Northern Europe and North America, especially in the USA and Canada. When it comes to field hockey, Pakistan has won the Men’s Field Hockey World Cup four times, making them champs! But other countries like Germany, Australia, and the Netherlands have also won it three times each. India and Belgium have had their fair share of wins too. Now, let’s talk about ice hockey! In the United States alone, there are more than 551,000 registered ice hockey players. And get this, all around the world, about 30 million people love to play hockey! Canada, known for its love of hockey, has around 5,000 outdoor ice hockey rinks, and over 2,860 indoor rinks. That’s a lot of places for people to lace up their skates and hit the ice! 4. TennisTennis has been around for centuries, originally played by monks around 600 years ago. It’s gone by different names like Jeu de Paumme and Real Tennis, but nowadays, we mostly know it as Lawn Tennis. People of all ages and skill levels can play tennis, and it’s one of the most popular individual sports out there. But it does take a lot of practice to get really good at it. Now, tennis isn’t the cheapest sport to play. You need a racket, a ball, and, most importantly, a court with a net. Not every place has tennis courts, so that can be a challenge. There are some big tournaments in tennis, like the Australian Open, the French Open, Wimbledon, and the US Open. These are called the Grand Slam tournaments, and they happen once a year. About 1.17% of the world’s population plays tennis, which is pretty amazing! And millions of people watch tennis on TV or online. In 2021, around 642,000 people played tennis at least twice a month. So, it’s a sport that lots of people love to play and watch! The post What are the most popular sports in the world in 2024? appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch https://ift.tt/VMzcSH6 February 28, 2024 at 06:03PM
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TV Media Brands Are Strongest Among Puzzle, Action Gamers https://ift.tt/iFfTS9l
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members. Mobile Marketing via MediaPost.com: mobile https://ift.tt/RyLsd2K February 28, 2024 at 04:11PM
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QSRs Race Toward NASCAR Sponsorships https://ift.tt/8Bfm9wi
NASCAR is a key player in garnering the corporate sponsorship of some of the world's largest brands, including several QSRs. Here is a look at some of the larger QSR and Fast Casual sponsorships and how they work with marketing efforts. Longtime NASCAR team sponsor McDonald's was recently named the inaugural promotion partner for the NASCAR Chicago Street Race that will take place July Fourth weekend in Grant Park. The sponsorship is the first race-level NASCAR partnership for McDonald’s, and will give the brand a highly visible presence at the two-day pop-up race course. The burger giant also sponsors the 23XI Racing team -- which features drivers Bubba Wallace and Tyler Reddick and is co-owned by former Chicago Bulls superstar Michael Jordan. Chili's used this year’s sponsorship as an opportunity to promote its Presidente Margarita with its "Catch a 'Rita' "No. 7 Chevrolet, driven by Spire Motorsport's Corey LaJoie. The brand also prominently featured the sponsorship and the branded car itself in an online and TV campaign. George Felix, senior vice president and CMO of Chili's parent Brinker International, Inc., told QSR Insider on the brand’s return to NASCAR, “Interestingly, Chili’s was the primary sponsor for a car in 1989, so it's been more than 30 years, and we couldn’t be more excited to reenter the world of motorsports by working with Spire Motorsports and Corey LaJoie…” Felix added: “We found out that NASCAR fans specifically love casual dining, with 68% of NASCAR fans reporting they've visited a casual dining restaurant in the last 30 days. So, when we were presented with the opportunity to partner with Spire we knew this would be an incredible partnership.” Wendy's went big with its 2024 NASCAR activities -- pun intended. The brand was a key sponsor, in a partnership with honorary race starter DJ Khaled, of the 66th Daytona 500 -- using the opportunity to promote its Biggie Bag special. Wendy's activations at the race included an in-field experiential zone featuring mini-golf and an onsite drive thru with themed merchandise available to purchase. Wendy’s is also a longtime partner of NASCAR, sponsoring Trackhouse Racing. Raising Cane's kicked off its 2024 sponsorship of driver Toni Breidinger with a national marketing effort, the 2024 Speed Campaign. According to the brand “the Speed Campaign elements will feature Toni and her Cane's-sponsored race car, with our… chicken finger meals at the forefront – paralleling our Speed of Service with the speed of the racetrack.” The campaign includes in-store signage, online video and promotions in addition to social media. Breidinger has posted several co-branded Instagram posts with the chain, viewed by her more than 2.1 million followers. Chuck E. Cheese also put its tail in the race for a second season, sponsoring Hendrick Motorsports. The partnership has gone beyond a car wrap and fire suit, with a mobile “Racing World” game, contests, merchandise and new promotions with social content. The kids’ entertainment chain also brought back its They Win, You Win promotion, tying winning NASCAR races to free E-ticket give aways, and created a collectible Chuck E. Cheese Die-Cast replica model car, available for purchase at Chuck E. Cheese locations this summer. Mobile Marketing via MediaPost.com: mobile https://ift.tt/RyLsd2K February 28, 2024 at 04:11PM
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Google Must Face Claims It 'Hijacked' Smartphone Data https://ift.tt/WV6arwo Siding against Google, a federal appeals court revived a lawsuit by Android users who claimed the company “hijacked” their cell data by collecting app-related information from their phones when the apps weren't in use. The decision, issued Wednesday by a three-judge panel of the 9th Circuit Court of Appeals, reversed a ruling issued by U.S. District Court Judge Virginia DeMarchi in the Northern District of California, who dismissed the lawsuit before trial on the grounds that bandwidth isn't the kind of property that can be misappropriated. The appellate panel effectively held that cell data is "property," and that if the allegations in the complaint were proven true they could support a finding that Google misappropriated that property. “Although intangible, cellular data serves the particular purpose of enabling access to the cellular network; it can be precisely limited by a user’s data plan; it can be measured when being used; and it can be attributed to a particular user based on that user’s unique identifier code,” Circuit Judges Bridget Bade, Eric Miller and Lawrence VanDyke wrote in an unsigned opinion. advertisement advertisement “Cellular data is also capable of exclusive possession or control,” they wrote, noting that it can purchased, and transferred by the phone's user via mobile hotspots. The judges added that the allegations, if proven true, could show that Google used the cell data “in a manner inconsistent with” users' property interests. “When Google transmits information from the user’s device to Google’s servers, the cellular data expended in that transmission is allocated to the user and treated by the carrier as data that the customer has consumed,” the opinion states. The ruling comes in a class-action complaint against Google brought in 2020 by Joseph Taylor and other Android users who alleged Google wrongly collected app-related data. That complaint drew on a 2018 study by Vanderbilt University professor Douglas Schmidt, who reported that idle Android devices transferred data to Google hundreds of times each day. Google sought a dismissal before trial, arguing that Android users don't have traditional property rights in cell phone data allowances. DeMarchi agreed with Google, writing that bandwidth isn't comparable to water or electricity. “A utility customer may plausibly be said to consume a discrete quantum of water, gas, or electricity in a manner that makes that specific quantum of water, gas, or electricity unavailable to any other customer,” she said in a written opinion. “The allegations of the complaint do not plausibly establish that use of a cellular data network involves the exclusive consumption of a quantum of data.” Taylor and the others appealed to the 9th Circuit, where they argued in a written brief that Google “secretly hijacked their cellular data, without their consent.” “Those who secretly hijack services from others should fully expect that they will be forced to pay for those services if and when they are caught,” class counsel wrote. Google unsuccessfully urged the court to turn away the plaintiffs, writing that they were attempting “to manufacture liability” for common practices. “Data transmissions on Android devices include transmissions to and from Google servers to enable a range of useful functions, from ensuring that devices have up-to-date security protocols to enabling features of Google applications like Maps and Gmail,” the company argued to the 9th Circuit. The matter is expected to now return to DeMarchi for further proceedings. Google hasn't yet responded to MediaPost's request for comment. Mobile Marketing via MediaPost.com: mobile https://ift.tt/RyLsd2K February 28, 2024 at 04:11PM
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Cord-Cutting, Broadband Weakness Take Root: Are Pay TV Provider Mergers A Thing? https://ift.tt/RcS3Vj1 
The effects of cord-cutting and linear TV results trending down continue to fuel merger talk with regard to legacy TV network groups (and their stations). But what about legacy pay TV distributors -- companies that traditional TV network companies have done business with for decades in securing billions in retransmission and carriage fee revenues for their TV networks and TV stations? Despite a sharper downturn in results beginning about ten years ago, legacy pay TV distributors did not seem to be overly concerned about cord-cutting, declining video subscribers and revenue and everything else in between. oWhy? Because the U.S. broadband business was booming -- as well as a budding mobile phone business. Now, the landscape for broadband isn't looking so good. While revenues are not declining, here and there some companies have seen small, slight declines in broadband customers. advertisement advertisement Perhaps the focus was always on those long-time veteran cable operators -- Comcast, Charter, and Cox. And to be fair, there was always consolidation talk -- even currently -- about DirecTV and Dish Network. It turns out we have been missing a key piece: those small to mid-sized original cable operators such as Altice USA (formerly Cablevision Systems and Suddenlink) may need a helping hand Rumors abound this week that Altice is in talks with Charter Communications about a possible merger deal. Altice stock spiked nearly 40% in mid-day Tuesday trading. Altice USA has lost more than 92% of its stock price since 2017. Altice has 5 million subscribers in 21 markets -- mostly in the New York City metro areas and suburbs, as well as in Houston/Dallas and part of Louisiana. Charter has 14.1 million subscribers, while Altice has 5 million. This means Charter would be the dominant U.S. pay TV distributor -- surging ahead of Comcast, which currently has around the same number of subscribers as Charter. Laurent Yoon, media analyst of Bernstein Research, says the merger would create the largest broadband provider in the country with 33 million subscribers -- 3 million more than Comcast. The effects of cord-cutting? Experts say it started in 2007, almost two decades ago. We are finally now in the thick of things, with some traditional cable operators looking to write the last chapter of their story. Mobile Marketing via MediaPost.com: mobile https://ift.tt/RyLsd2K February 28, 2024 at 12:25PM 6 Marketing Strategies Used By Casinos To Stand Out https://ift.tt/PqmFakX In the ever-evolving world of casinos, the pursuit of distinctiveness has given rise to innovative marketing strategies, seamlessly blending the glamour of physical establishments with the dynamic reach of online platforms. From the dazzling lights of Las Vegas to the allure of Macau, casinos globally employ tactics to captivate audiences both in-person and online, creating unique identities that resonate with diverse players. This exploration unveils six impactful marketing strategies shaping the casino landscape, contributing to an establishment’s allure and uniqueness, whether experienced on-site or virtually. 1. Theme-Based Marketing: Bringing Venues to LifeTheme-based marketing, a hallmark of casino branding, involves crafting a unique identity by aligning ambiance, décor, and overall experience with a specific theme. The Venetian in Las Vegas exemplifies this strategy, where the romantic canals of Venice, Italy, come to life. Gondola rides and Venetian-inspired architecture provide an immersive and themed casino experience, creating a memorable atmosphere. Similarly, in Singapore, Marina Bay Sands takes theme-based marketing to new heights, seamlessly integrating modern luxury and opulence to offer visitors a cutting-edge, elegant, and culturally contextualized experience. 2. VIP Programs and Loyalty Rewards: Blending Exclusivity On-Site and OnlineVIP programs are instrumental in catering to high-rollers and fostering customer loyalty, both within the walls of physical casinos and in the digital realm. In Macau, China, The Venetian Macao emphasizes high-stakes gaming and offers VIP programs with lavish rewards to enhance the gambling experience for VIPs and ensure repeat visits. The fusion of on-site and online rewards contributes to a seamless loyalty strategy, transcending the physical limitations of a casino. Similarly, in the online gambling landscape of Malaysia, platforms prioritize VIP programs to cater to players. Many online casinos in Malaysia offer exclusive perks, personalized services, and enticing incentives like real money rewards to retain their most valuable patrons. Almost every online casino for real money in Malaysia extends bonuses and VIP programs that mirror the opulence and rewards found in their physical counterparts, creating a tailored and rewarding experience for players in the digital realm. This approach not only enhances player satisfaction but also ensures a strong and lasting connection between online casinos and their esteemed clientele. 3. Digital Marketing and Online Presence: Bridging the Physical and Virtual DivideRecognizing the importance of online channels, casinos employ digital marketing strategies, utilizing social media, websites, and online advertisements to expand their reach beyond physical boundaries and to build brand loyalty among their customers. In countries like Singapore, where integrated resorts like Marina Bay Sands showcase robust online marketing, engaging websites, impactful social media campaigns, and targeted online advertisements connect with diverse global audiences. These efforts provide a seamless connection between the physical and virtual worlds. In the flourishing online casino industry, particularly in the United Kingdom, online platforms leverage advanced digital marketing strategies to create engaging online environments. The dynamic approach involves interactive websites, compelling social media content, and precisely targeted online advertisements. This strategic use of digital marketing ensures a broad and global appeal for online casinos, highlighting their adaptability in reaching audiences across different regions. 4. Collaborations and Entertainment Events: An All-Encompassing ExperienceCollaborations with luxury brands and hosting high-profile events enhance a casino’s exclusivity, attracting a discerning clientele both in-person and online. In Monaco, the Casino de Monte-Carlo frequently collaborates with high-end brands and hosts renowned events like the Monaco Grand Prix. These collaborations elevate the casino’s status and draw an elite audience seeking entertainment beyond traditional gaming, making the experience equally enticing for online patrons. Similarly, in the realm of online gambling, platforms across the United States leverage collaborations with influencers to promote their exclusive offerings. Influencers bring a personalized touch to the online casino experience, showcasing the platform’s unique features, bonuses, and gaming options. By aligning with influential figures, online casinos enhance their visibility and appeal, attracting a diverse audience interested in personalized and curated gaming experiences. 5. Community Engagement and Corporate Social Responsibility: A Global ImpactBeyond gaming tables, community engagement and corporate social responsibility play a vital role in a casino’s marketing strategy, fostering positive relationships on-site and online. Casinos like Crown Melbourne in Australia actively engage with local communities through sponsorships and charitable initiatives. By contributing to social causes and promoting responsible gambling, these casinos build trust and credibility among patrons while making a positive impact on the community, transcending the physical and virtual realms. 6. Strategic Partnerships and Affiliations: Online and Offline SynergiesThe pursuit of strategic partnerships and affiliations is a growing trend, creating synergies between on-site and online realms. Atlantic City casinos form alliances with sports teams, exemplified by the Atlantic City Blackjacks. This enhances the casino’s visibility and creates synergies between the worlds of sports and entertainment, attracting a diverse range of patrons both physically and virtually. Conclusion: A Seamless Fusion of RealmsIn the dynamic landscape of casino marketing, the fusion of on-site and online brilliance has become a testament to the industry’s adaptability and resilience. Theme-based immersion, VIP programs, digital prowess, collaborations, community engagement, and strategic partnerships contribute collectively to the success and differentiation of casinos worldwide. As the industry continues to evolve, these strategies showcase the ability of casinos to capture the hearts and minds of diverse audiences, seamlessly navigating the blend of physical and virtual realms. The post 6 Marketing Strategies Used By Casinos To Stand Out appeared first on Mobile Marketing Watch. Mobile Marketing via Mobile Marketing Watch https://ift.tt/VMzcSH6 February 28, 2024 at 11:21AM
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How to Choose the Right Tech Marketing Agency https://ift.tt/Cie7GnI It’s a tough time for the tech industry. Big Tech continues to experience painful job cuts and layoffs, while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. In this environment, marketers are under pressure to drive impact and bolster the pipeline. LinkedIn’s B2B Marketing Benchmark Report found that tech, compared to all other industries studied, is allocating a lopsided share of budget toward generating new business versus retaining existing customers.
(Source) At the same time, B2B leaders at technology companies are less bullish about their budgets and outlooks than their counterparts. They are more likely to say their budgets have decreased or will decrease. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. But this too is a significant investment and the stakes are higher than ever. We’re here to help you make the right decision. 5 qualities to seek out in a B2B tech marketing agencyTopRank Marketing is a full-service agency that counts many B2B tech companies among our wide range of current and past clients. Naturally, we’re honored to be considered by any marketing leader looking to elevate their strategy. But through our experience, we also know what goes into creating an effective brand-agency partnership. Above all, we want you to find the right fit. Prioritize these attributes and qualities as you search for the right B2B tech marketing agency to suit your needs. #1: Specialization in tech marketing and understanding of the industry landscape.If you’re in B2B tech, you know that this sector is unique from others in a lot of ways. Solutions are often complex and developed for a specific niche. The tech boom has led to stifling competition and there’s frequently a great deal of parity (at least on the surface) between different offerings. Meanwhile, the tech buying process tends to be laborious, involving a high number of stakeholders and lengthy cycles. When evaluating B2B tech marketing agencies, you’ll want to ensure you go with a firm that has experience in this specialized arena. A seasoned agency partner can help your company and its solutions stand out at a time where differentiation is absolutely vital. Research from Gartner found, for example, that more than 70% of buyers consider at least four software providers before making a final purchase decision.
(Source) #2: Track record and case studies showcasing successful tech marketing campaigns.Not only should your agency partner have experience in the B2B tech space, they should also have results they can share. Explore case studies and work examples from past campaigns to verify that the agency has been able to follow through and deliver for tech clients. #3: Demonstrates an ability to stay on top of trends and changes.It’s no secret: tech is a fast-changing industry. Brand marketers are often busy keeping pace with their own organizational needs. It can be a struggle to closely follow all of the external forces and factors impacting your business category and audiences. Agency marketers make a point of staying plugged into these broader trends while incorporating them into their strategic guidance. This outside expert perspective is a key part of the value agencies can offer. Make sure you’re selecting a studious partner who walks the walk by producing timely thought leadership and demonstrating a clear understanding of what’s happening now in your industry. Again, it comes down to differentiation. Knowing what’s been happening and what’s next in your niche helps agencies partner with you to create something fresh and impactful. Research has found that “content with outdated or oft-repeated information” is the biggest issue negatively affecting buyers’ trust in B2B tech brands. #4: Brings creativity to the table.While being able to speak accurately to the details and benefits of your solution is vital, the ability to bring creative and innovative ideas to your marketing strategy is a core agency value prop. Tech buyers are humans just like everyone else and they respond to emotionally resonant content. “In a recent LinkedIn study of B2B marketing leaders,” according to The Drum, “more than two-thirds (69%) agree that B2B purchasing decisions are just as emotionally driven as B2C, and 39% said they are increasingly harnessing storytelling, emotion and humor to help make their creative campaigns stick. More than three-quarters (81%) go as far as saying that B2B brands are now producing creative campaigns that rival consumer brands.” This is an area where specialized agency teams can lend a major assist, giving you access to experienced and exceptional creative talent. These writers, designers and strategists take the lead in developing colorful campaigns that pop and capture attention while also communicating the advantages of your solution to a B2B audience. One example of a creative tech campaign from TopRank’s portfolio is the “Fruitful Work” campaign we partnered on with SaaS provider Smartsheet. Incorporating influencers and a fun metaphorical theme, the campaign drove more than 23,000 video views while beating page view benchmarks by almost 350 percent. #5: Connects marketing activities to business impact and revenue.This is clearly one of the most urgent areas for tech marketing leaders to welcome expert support. LinkedIn’s research into the tech sector found that B2B CMOs at tech companies were more likely than others to say they are expected to demonstrate marketing impact on the bottom line, and under pressure to prove ROI in less time. Notably, nearly three out of four said they are unable to prove the impact of brand campaigns.
(Source) Choose a B2B tech marketing agency that boasts proven analytics chops and makes data a central part of its culture. Advanced reporting that goes beyond superficial metrics can help you understand and improve business impact, bringing the clarity your C-suite craves. Elevate tech marketing with an expert partnerThese are challenging times for the tech industry, and for marketing leaders, opting to go it alone can be a costly mistake. Conduct an honest and thorough assessment of your needs, and explore partners with the capabilities and track record to deliver on them. Ready to work with an agency that checks all the boxes? Contact us today. The post How to Choose the Right Tech Marketing Agency appeared first on B2B Marketing Blog - TopRank®. Mobile Marketing,SEO via Hubspot https://ift.tt/x6rYZ81 February 28, 2024 at 09:54AM
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Family Co-Viewing On A Daily Basis At 44%, Kids' Top Platform Is YouTube https://ift.tt/86Wu3fs
Daily family TV/video co-viewing remained virtually the same in the fourth quarter of 2023 versus the year before at 44%, according to parents who responded to a survey from Precise TV, a YouTube advertising platform using contextual intelligence for video campaigns. Daily family TV/video co-viewing was 45% in the year-before period. Another 41% of parents said they co-viewed with their children “several times a week,” compared to 40% the year before. More specifically, in the survey nearly half of all kids reported that they co-view on YouTube. More broadly, 70% say they watch with their parents on connected TV devices. The biggest platform for kids viewing by far is YouTube. Viewers ages 2-12 watch 106 minutes a day on YouTube, with 81% consuming content on YouTube, 66% on video-on-demand platforms, 55% on mobile/tablet games and 44% on video gaming. YouTube is also tops in ad recall. According to research, the Google-owned ad-supported video platform provides more than two times the ad recall (51%) compared to other platforms. The next-highest ad recall comes from playing a game on a phone/tablet (21%), while a TV commercial from a video-on-demand platform comes in at 20%, YouTube Shorts is at 19% and and TikTok at19%. Ad recall from co-viewing family sessions has grown now to where 80% of parents say their child asked from them for something they have seen on a TV-video commercial while co-viewing. Moving down the purchasing funnel, nearly 60% of parents say they are more likely to purchase a product they have seen while co-viewing their children. Research from Precise TV, in partnership with Giraffe Insights, surveyed 2,000 kids ages 2-12 and their parents. Mobile Marketing via MediaPost.com: mobile https://ift.tt/RyLsd2K February 28, 2024 at 08:55AM
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Sarah The Cellular Slayer -- For A Day https://ift.tt/iyHbGS5 
UScellular, the country’s fourth largest mobile company behind AT&T, Verizon and T-Mobile, has enlisted actress Sarah Michelle Gellar (“Buffy the Vampire Slayer”) to promote the Global Day of Unplugging (GDOU) on March 1. Gellar’s activities include media interviews, plus Instagram postings. A pinned post alerted followers to the day, run by the nonprofit Unplug Collaborative, in which people are requested to disconnect from their devices in favor of other activities. UScellular tells Marketing Daily that Gellar is also publishing an Instagram story about the event this week and will follow up her own unplugging on Friday with several posts next week about her experience. “Technology helps connect us to what matters most,” Gellar says in her pinned post, “but we can all agree that sometimes there are unintended consequences when we are overconnected. I’m looking forward to taking a much-needed break from my devices and spending some quality time with my friends and family.” advertisement advertisement The Gellar partnership is just part of UScellular’s commitment to the unplugging cause, which began with last year’s Unplugging Day and also includes a YouTube video starring the provider’s CEO Laurent “LT” Therivel. “The devices that we support and sell are meant to bring us closer, not further apart, and sometimes a momentary reset can help us stay focused on genuine connections,” Therivel says in the video. UScellular also expects to donate $50,000 to Unplug Collaborative, which it says will be based on shares generated by Gellar’s postings and people who pledge to unplug at the mobile provider’s dedicated “Unplugging” page. Backing up its GDOU participation, UScellular cites results from a fall survey commissioned from Consumer Insights, in partnership with PureSpectrum that it says “suggests that people may be re-evaluating the role of their phone in their lives.” In the study of 1,000 18- to 41-year-olds, 41% said they could use some time away from their phone and nearly a third that they want to take an intentional break from their phone. Global Day of Unplugging is just part of an overall initiative called ‘Built For US” that UScellular launched a year ago to help users develop “healthier relationships with technology.” That campaign includes: “Phones Down for 5,” a customizable timer for taking tech downtime; “US Mode,” detailed instructions for minimizing distractions from notifications; and “Smarter Start Toolkit,” described as “a guide to establishing healthy digital habits as you introduce a new device.” Mobile Marketing via MediaPost.com: mobile https://ift.tt/RyLsd2K February 27, 2024 at 08:27PM
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'The Wall Street Journal' Names Bharbi Hazarika As a Digital Platform Editor https://ift.tt/0mi3UI7 The Wall Street Journal has hired Bharbi Hazarika as a digital platform editor.
Hazarika will be tasked with editing and curating the Journal’s website, mobile app and social platforms. Previously, Hazarika served as an editorial package producer for CNN, and has also worked as an intern at the Los Angeles Time’s and India’s The Hindu. She joined the Journal last year as an intern. Mobile Marketing via MediaPost.com: mobile https://ift.tt/RyLsd2K February 27, 2024 at 08:27PM |
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