FTC Creates Task Force To Expose Anti-Competitive Conduct https://ift.tt/2Sr7IT6 The Federal Trade Commission is creating a new task force to expose anti-competitive conduct among the country’s top technology companies. Under the purview of the Bureau of Competition, the so-called Technology Task Force will include approximately 17 staff attorneys with expertise in online advertising, social networking, mobile operating systems and apps, and other “platform businesses.” In addition to examining industry practices and conducting law enforcement investigations, the Technology Task Force will be expected to coordinate and consult with staff throughout the FTC on technology-related matters. That includes prospective merger reviews in the technology sector and reviews of consummated technology mergers. Ultimately, the task force will be responsible for protecting the interests of consumers, according to FTC Chairman Joe Simons. “It makes sense for us to closely examine technology markets to ensure consumers benefit from free and fair competition,” Simons stated. advertisement advertisement The Technology Task Force was modeled on the FTC’s Merger Litigation Task Force, which was launched in 2002 by Joe Simons, then the director, Bureau of Competition. The new task force will be led by Patricia Galvan, currently the deputy assistant director of the Mergers III Division, and Krisha Cerilli, currently counsel to the director. It will be overseen by director Bruce Hoffman, deputy drector Gail Levine, and associate director for digital markets Daniel Francis. The task force is expected to work closely with economists from the FTC’s Bureau of Economics, while task force members will coordinate with their counterparts in the FTC’s Bureau of Consumer Protection. Likely targets of the new task force included Facebook, Google and Amazon -- each has faced accusations of anti-competitive and monopolistic business practices in the past. To date, some analysts have suggested that tech titans have evaded regulation, due to a lack of technical expertise among lawmakers. That was the case last year when lawmakers let Facebook explain away its Cambridge Analytica scandal, according to Pivotal research analyst Brian Wieser. At the time, Wieser attributed Facebook’s relative win to “a lack of a comprehensive understanding of the Cambridge Analytica issue and related problems” among members of the Senate Judiciary and Commerce committees and the House Energy and Commerce Committee. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH February 27, 2019 at 11:40AM
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Interview: CMO Of The Company Behind Melt Shop, Five Guys, The Little Beet And More On The Future Of Fast-Casual Dining https://ift.tt/2H4iFYB The modern dining experience is undergoing a major transformation. In a retail climate favoring accessibility and convenience without sacrificing quality and immersive experience, the elevated fast-casual restaurant is witnessing its heyday, with niche hotspots like The Little Beet and The Melt Shop thriving and continuing to expand. To find out more about the bustling space, PSFK spoke to Jason Anello, CMO of Aurify Brands, an incubator for the two aforementioned restaurants as well as Five Guys, Fields Good Chicken and Make Sand Wich. In this interview, Anello speaks to PSFK about how Aurify began, identifying changing consumer demands and responding with new concepts that merge efficiency with niche and quality experiences. PSFK: Could you describe some of the broader trends that you’re seeing impact the restaurant industry and the fast-casual space in particular? Jason: The big trend in restaurants is the digital ordering ecosystem. That has two effects on the restaurant: One is our digital storefront is more important. Online customers aren’t necessarily walking into the restaurant at all, so they don’t get that hospitality experience—we have to do that through the digital experience. If in the old days, the storefront was the thing that drew customers in, now that hospitality experience is fragmented across multiple different platforms. The storytelling that we do and the offerings that we have digitally are drastically different. Related to that, the second trend is that while some restaurants have up to 50% of their revenue coming from digital, a more realistic number is somewhere between 15 and 30%—call it 25%. Does that mean that restaurants need 25% less dining room space or 25% less restaurant space? This affects one of the largest costs of running a restaurant: the physical lease. As sales from that digital channel grow, we have to pay attention to what those channels look and feel like from a hospitality perspective. Does it mean the physical space needs to grow so that it’s more hospitable and provides better experience? Alternatively, does it need to shrink so we can increase the quality of the food or increase some component of the experience itself? Some retailers are dedicating a portion of the physical footprint to offering related services. Is this something that you’re trying to implement? Because we have a portfolio, it varies depending on the brand. I would like to see a world in which one of our brands has flagship locations that are larger than they probably need to be. I always use the example of the nose of the Flatiron Building. Take that space and make a two-level Little Beet and make it a phenomenal experience in terms of the beauty of the space and what people can have. Then also have much smaller outposts that are still street-level storefronts, but they’re smaller, maybe for pickup, and have commissary kitchens or ghost kitchens that service other parts of the city. This allows for a big restaurant experience that consumers want have while keeping costs lower in an expansion. Could you explain how the traditional quick-service restaurant is failing to meet new consumer expectations? How is Aurify elevating that fast casual experience to meet new demands? While there’s a growing number of consumers that are thinking about healthy food, there are still a lot looking just to enjoy food. Places like Shake Shack blends those two elements together: Consumers are eating a better burger, but it still comes with fries and a classic shake. It is better than McDonald’s, but they’re still choosing to eat there because it makes them happy or they think it’s delicious. On the other side of the healthy trend, there’s still a place for the traditional fast-foods and fast-casuals. Another trend, however, is that people are reveling in the food experience like never before. I say often that food is now a celebrity. People still love Taco Bell because it’s Taco Bell, but Chipotle positioned itself and told its story in a different way, and they also designed dining rooms and and stores to allow for a different type of experience. Aurify and fast-casual as a whole has seen this elevation in the dining room space, the menu and the preparation of the food as the three pillars for really what’s made the new fast food. It’s a lot closer to a full-service dining experience, yet it’s still a place where consumers can go multiple times a week as opposed to a full-service restaurant experience. How does Aurify incubate and scale its portfolio of restaurants? Aurify Brands is a hospitality company, but we reference it as an incubator a lot. It started with John Rigos and Andy Stern, who are my co-CEOs and founders, owning several franchise brands. They saw how the fast-casual segment was becoming more popular, but the players were older brands that didn’t cater to the changing wants of the consumer. It all started with Melt Shop, which was an artisanal melted sandwich offering. It evolved into having a lot more melted sandwiches and being an innovator and leader in that particular niche of fast-casual. It wasn’t just a grilled cheese for grilled cheese’s sake. It had really good cheese, and really good bread made fresh daily. After Melt Shop came Little Beet, the vegetable-inspired concept, and Fields Good Chicken, a clean chicken restaurant. With those three in a portfolio, the platform that would become Aurify began. As we look at creating new concepts and scaling our current ideas, the platform almost works in a secondary manner: It’s about finding pain points that our portfolio of brands has and restaurants as a whole have, and then fixing those from a holistic viewpoint so that all of our brands can benefit. What are some of the pain points that you’ve uncovered, and how have you attempted to remedy them? One of the big ones is unlocking the point of sale [POS]: the register. Unlocking the data that’s in there, particularly the customer data to understand and correlate their likes and build customer profiles, is very difficult. There are some new POSs out there, like Toast and Square, software companies that just built a piece of hardware so their software could run on it. That’s the fundamental shift in the POS realm that’s critical. Having that POS and connecting it to all of the other digital pieces that establishments can collect information on around the customer to give them a better experience and serve them the food they want is key. It’s still a paint point, but it’s improving as time goes on. One of the other pain points is back-house kitchen operations, as food cost is a major challenge for most restaurants. We’re developing technology that allows us to better have a handle on the actual food cost, the usage, how to store all our ingredients and automate some of the purchasing process. Could you explain how you’re using the data that you’re collecting to further refine and automate your operations? As head of marketing, I look at the customer experience and the customer more than I look at elements like the kitchen. The data that I look at and the way that I pull data together is all about making a better picture of my customers. I always think of my customers in small groups. Rather than just women, I think of women who are moms who live in Lower Manhattan—that’s a much better customer profile. Then I can communicate with them in a way that is centered around what they care about. That’s the best way to start and continue a customer relationship. Nobody likes to get ads or be communicated to about something that’s completely out of left field. I focus a lot on tying as many of these data points together as possible so that I can really understand the different customers and their motivations. Also, so that I can help our in store team understand the customers that we have so that they can better understand who is in their restaurant every single day, and to make that experience better. The team in our restaurant is a very critical part to our success. Going back to that theater reference I made earlier, if you think about the restaurant as a stage, then our team is the characters in the play. The food is the props. Finally, the customers are involved in the show. It’s about so much more than food—today, the restaurant is almost like a content studio, especially with people taking pictures of their food and sharing them. Humans forever have been sharing. We’re just doing it through a new medium now. If you think about the restaurant space as the stage in a theatrical play, and you think about the customers and how they’re literally involved in the play, you wind up with a prop in front of you that you then take a picture of it and share. I call it micro hospitality. It’s the little moments that you can capitalize on. The power is that a micro idea doesn’t have to appeal to everybody, but can appeal to a niche group, as I mentioned earlier. How do you convey the same experience across all touchpoints, be it digital or physical? I’m a big fan of telling the story and co-creating it with customers. I want the experience and the story to be linear because humans like linear stories. The challenge is, today’s consumers are interacting with that linear story through a “choose your own adventure” track. They might see something on Snapchat that makes them go to the restaurant and take a picture for their Instagram that their friend might then see. The space in which consumers encounter the story is fragmented, yet we want to maintain a consistent story, which can be challenging. How do you see Aurify expanding and growing over the next three to five years? We’ll continue to scale our portfolios. Most likely, we’ll add a few more concepts as we see the opportunity to meet different consumer needs. Marketing is shifting. Touchpoints drive sales sometimes and they build brands some other times. They’re digital sometimes. They’re physical other times. We’re going to see the spaces continue to change in terms of how consumers interact with them. The digital will start to not only promote but augment physical spaces. In terms of continuing to improve the restaurant space, we’ve also looked into some of the technology that uses eye tracking to identify who people are and what they’re doing. It helps in a lot of ways—to know who your customers are or know what your customers are doing, right down to that very specific customer. If they’re having, let’s say, a kiosk experience and they’re not at the cashier, that camera is going to be used to identify who they are and log them into their loyalty program and bring up their last order. That’s adding tons of value. That camera technology also can let us know that we put the ketchup in the wrong spot or the napkins are not in the right spot because everybody keeps crossing over the line to get the napkins. Over the next few years, as tech that’s currently a bit rudimentary continues to progress and as consumers continue to accept certain tracking and data collection, we’re going to see the physical and digital combined in new ways that will totally transform the in-store experience. Aurify is delivering on consumer experience by investing in research-backed concepts that cater to modern demand. For more from similar innovative businesses, see PSFK’s reports and newsletters. Mobile Marketing via PSFK http://www.psfk.com/ February 27, 2019 at 10:33AM Bye-Bye Boring B2B: Lee Odden Shows B2BMX Attendees the Power of Interactive Influencer Content2/27/2019
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Bye-Bye Boring B2B: Lee Odden Shows B2BMX Attendees the Power of Interactive Influencer Content https://ift.tt/2Tpg02w Quick question, B2B marketers: How many of you wake up feeling like this about your B2B content? via GIPHY Not so much? Hey, it’s OK. You’re a passionate and proud B2B marketer. But finding a way to create exciting, inspiring, infotaining content that connects with your audience is hard work. After all, B2B isn’t innately sexy—it’s booooooring. Oh, and between content overload, changing consumer preferences for personalization, and diminishing audience trust, it’s increasingly hard to capture and keep attention. So, here’s another question: Are you ready to say bye-bye to boring content and hello to exciting, inspiring, and infotaining content experiences? Yes so much? Good. Because, as TopRank Marketing CEO Lee Odden told a packed room at B2B Marketing Exchange this week, you can. How? By bringing two incredibly powerful content marketing tactics together: interactive content and influencer content. Why interactive? Why influencers? Why interactive and influencers? Here’s how Lee broke it down. Why Interactive Content?The digital content landscape is increasingly competitive. If brands don’t create great content experiences that grab and hold attention, they simply can’t compete. But interactive content can be a B2B game-changer. Interactive content informs. Interactive content engages and entertains. Interactive content connects. Oh, and interactive content converts. And as Lee pointed out, research shows that 81% of marketers agree that interactive content grabs attention more effectively than static content (CMI) and 70% of marketers say interactive content is effective at converting site visitors (Ion Interactive).Why Influencer Content?As Lee said, these days “buyers expect more, but trust less.” In fact, according to a HubSpot report, 65% of buyers don’t trust ads and a whopping 55% of those surveyed said they don’t even trust the companies they’re already doing business with. The good news? Buyers desperately want to trust. [bctt tweet="Buyers desperately want to trust. And we can give them trust with relevant #B2B content that features credible voices. - @leeodden #InfluencerMarketing #ContentMarketing" username="toprank"] But who do buyers trust? Simply put, buyers trust people they know—or people they think they know. (Just for fun, take a peek at where marketers rank as compared to baristas. Uh huh.) (Image credit: HubSpot) Eighty-one percent of HubSpot respondents said they trust friends and family over business. In addition, DemandGen Report’s 2018 Content Preferences Survey showed that 78% of B2B buyers place a higher emphasis on the trustworthiness of the content source, and 65% have a higher preference for credible content from industry influencers. [bctt tweet="Co-creating and collaborating with influencers can play a role at every stage of the customer lifecycle. - @leeodden #InfluencerMarketing #ContentMarketing" username="toprank"]Why Interactive Influencer Content?To remain competitive, marketers need to create engaging experiences for their audiences while also building credibility and trust. And that’s precisely where interactive influencer content comes in. To really drive the point home, Lee pointed to a fabulous quote from Amisha Gandhi, Vice President of Influencer Marketing for SAP Ariba: “Working with influencers to co-create content delivers mutual value. When that content is interactive, it creates an experience that is more engaging and inspires action.” [bctt tweet="Working with #influencers to co-create content delivers mutual value. When that #content is interactive, it creates an experience that is more engaging and inspires action. - @AmishaGandhi" username="toprank"]What Does Effective B2B Interactive Influencer Content Look Like?When you put relevant, useful, and credible content in an eye-catching, engaging format, incredible things can happen. Not only are you creating an infotaining experience for your buying audience, but also for influencer partners. You’re creating mutual value.Examples of Interactive Influencer Content#1 - Interactive InfographicTopic: The Future of Influencer Marketing Objective: Drive leads from original research report while also repurposing influencer tips. Results: 6,971 pageviews and an impressive 42% conversion rate#2 - Interactive eBookTopic: Future-Proof Content Marketing Objective: Leverage an entire year’s worth of content and insights around content marketing strategy, planning, and measurement to boost awareness and lead gen (small ask: participate in content marketing planning survey; big ask: request a trial). Results: Exceeded small and big ask benchmark goals four times over.#3 - Interactive Voice Assistant and Microsite + SEO-Driven ContentTopic: AI and the Next Evolution of Finance Objective: Build industry credibility and engagement on AI and Finance with thought leadership content. Results: 189% increase over benchmark pageview goals and 642% increase over benchmark engagement goals; 84 net-new keyword rankingsBuh-Bye Boring. Hello Infotaining Interactive Influencer Content.B2B brands need to break free of its boring-to-boring reputations if they want to engage, inspire, and convert modern buyers. Buyers are ready for bigger, better, bolder content experiences—experiences they can trust. So, B2B marketers, it’s time to ask yourself: Are your ready to create meaningful, trustworthy connects with buyers through your content? If you are, interactive influencer content deserves your consideration. Not sure where to start? Here’s Lee high-level checklist:
The post Bye-Bye Boring B2B: Lee Odden Shows B2BMX Attendees the Power of Interactive Influencer Content appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot https://ift.tt/2wiHYzh February 27, 2019 at 05:31AM Coke, Coke Zero Sugar Debut Orange Vanilla With Action-Packed Ad https://ift.tt/2EyqggA Continuing its pursuit of growth opportunities in flavors, Coca-Cola is this week formally launching Orange Vanilla Coca-Cola and Orange Vanilla Coke Zero Sugar. These are the first new flavors under the Coca-Cola trademark brand since Vanilla Coke Zero 11 years ago. The first flavored variety, Cherry Coke, debuted back in 1985. The latest Coke flavors follow 2018’s successful relaunch of Diet Coke based on offering four new flavors and sleeker packaging. (Diet Coke added two more flavors in January.) “The growth of Cherry Coke and Vanilla Coke and their zero-calorie variants has been really strong in recent years, even with very limited marketing support,” Coca-Cola Brand Director Kate Carpenter explained on the Coca-Cola Journey site. The fact that only 12% of Coke drinkers were drinking the flavored varieties pointed to the insight that “our fans want choice, but are getting it outside the Coke trademark,” she added. advertisement advertisement The orange-vanilla flavor combination -- reminiscent of Creamsicles and summer -- was the clear favorite in consumer tests. Importantly, more than half of consumers said that they would buy the flavor in addition to, not instead of, regular Coke and Coke Zero Sugar, according to the company. Last summer, Coke Orange No Sugar and Coke Orange Vanilla were successfully introduced in Australia and Canada, respectively. The campaign spans TV, social, digital, outdoor, mobile, radio and events, including significant presence during NCAA March Madness tournament. VIDEO Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH February 26, 2019 at 03:25PM Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI https://ift.tt/2H1tFpG Singular, a marketing intelligence platform, recently released technology that calculates the return on investment across devices and platforms globally, but the company's CEO said developers are working on a model that will tell marketers in advance of launching the campaign. The platform has access to enough cross-device data and the amount spent by some of the biggest brands in the world to build simulation models that can pre-determine the ROI investments. This will allow marketers to predict the return based on devices and platforms used, as well as budgets and media buys, said Gadi Eliashiv, CEO and co-founder, Singular. “It’s on the roadmap,” he said, to support brands such as Nike, Tinder, Lyft and DoorDash. For now, the reporting platform, Cross-Device Attribution, shows the ROI as the customer journey unfolds, as marketers spend additional funds and drive consumers through devices. Many companies under report ROI. “If someone spends $1 million on Facebook and the conversion happens on the web, brands will be able to track the consumer’s journey,” said Gadi Eliashiv, CEO and co-founder. “Companies are spending millions of dollars and the numbers are accurate.” advertisement advertisement The reporting platform shows the ROI as the customer journey unfolds, as marketers spend additional funds and drive consumers through devices. The company’s goal is to track all media. Partnerships with Google, Bing, Facebook, Snap, Pinterest, and others help Singular understand the data. “This wasn’t easy to solve because we had to understand the journey on mobile as well as we did on the web,” he said. The platform ingests all the campaign data wherever it is created, and then brings in the attribution data. The two data sets are matched to determine the conversions and the relevant amount spent. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH February 26, 2019 at 01:57PM Kalmbach Expands Ecommerce Offerings Around Apollo XI Anniversary, AffinityX https://ift.tt/2tHzmRC Following its reported plan to expand its ecommerce offerings last year, Kalmbach Media, publisher of Astronomy and Discover, announced it will introduce new products during and around the lead up to the 50th anniversary of the Apollo XI moon landing on July 20, 2019. That's in addition to publishing expanded features and special content. The specialized content and products will be available across both magazines' sites and on the company’s ecommerce portal. Kalmbach’s Media Science Group has also gathered a team of in-house and independent space and science experts to discuss all aspects of the Apollo program, including Astronomy ECIDavid J. Eicher, digital editor of Astronom yand Discover Eric Betz and spaceflight historian Amy Shira Teitel. advertisement advertisement Over the next few months, the Science Group will share interviews and insights across its platforms. Eicher stated: “Our goal is to provide audiences with a unique perspective on the people behind the mission and the technology they created to make it possible — as well as to inspire future generations of space and science enthusiasts.” Kalmbach Media reports that its ecommerce division is its fastest-growing. This year, it introduced new products from its Model Railroade rbrand for its 85thanniversary and an expanded subscription box service for its FacetJewelry.com and Bead & Button brands. Model Railroader’s limited edition kit for building a replica of Al Kalmbach’s original print shop sold out quickly on the site. Kalmbach Media reaches more than 35 million consumers across 18 sites. Separately, content, revenue and engagement platform TownNews announced a new partnership with creative and marketing services groupAffinityX to outsource editorial page design and production for its more than 1,7000 local media organizations. Through the partnership, AffinityX will work within TownNews’ BLOX Total CMS, allowing affiliated newspapers to access its roster of local and the white-label print production services. TownNews manages more the web and mobile sites, video, social media, digital advertising, apps and print editions of its members. "TownNews and AffinityX are combining their extensive newspaper experience to significantly reduce production costs and time to market even further. Using TownNews' BLOX Total CMS functionality and AffinityX's page design skills, the two companies have developed a partnership to smoothly implement across both existing and future customers,” David Grant, founder-executive vice president, advertising services, AffinityX stated. The company added the new partnership will “enable newspapers to pay back their investment for the BLOX Total CMS within a few weeks of implementation." Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH February 26, 2019 at 01:57PM Google Tests Google Pay-Gmail Link Allowing Promotional Imports https://ift.tt/2H3QhpB Google is testing an integration between Gmail and the Google Pay app that would allow the import of loyalty cards and other promotional items, according to a report on Saturday by XDA Developers, a software development community. A screenshot of the a feature shared with XDA by Google reverse engineer Jane Manchun Wong features this text: “Get offers from your inbox @... “Connect to gmail for easy access to things like tickets, passes, and offers sent to your account right here in the app. “You can always update your choice in settings.” To the right of the screen are what appear to be several loyalty cards. Once the settings have been enabled, Google Pay “will automatically import loyalty cards, tickets, and other offers sent to your Gmail inbox,” the report says. It’s not clear when this integration will be rolled out, or where. But it could be a boon to email marketers. advertisement advertisement Android Police broke the news in a teardown last December, stating: “Most of the other Google apps have adopted disparate notification channels for the various purposes that might come up, but Pay managed to slip under the radar for quite some time.” The post adds: “It looks like this one is finally joining the movement as the names and descriptions for eight different channels and five groups have been added.” The groups are specified as follows:
In a separate development, Google is bringing its Material Theme feature to iOS, following its appearance last week in Android. The redesign, previewed at CloudNext 2018 last July, does away with the red app bar and accent and is stark white, according to 9to5 Google.
Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH February 26, 2019 at 01:57PM 5G Becomes Reality, Driving IoT Connections To 25 Billion https://ift.tt/2GREKdV It won’t be happening overnight, but 5G is finally starting to roll out along with a massive rise in the number of devices becoming internet-connected. By the end of this year, more than 15 countries will have launched 5G networks along with 5G smartphones and by 2025, 15% of connections will be 5G, based on a new study. That means there will be 1.4 billion 5G connections by 2025, according to the annual Mobile Economy 2019 report published today at MWC Barcelona by GSMA, the organization that produces the event. Adoption of 5G will be led by the U.S., East Asia and Europe. By 2025, 50% of U.S. connections are estimated to be 5G. While overall 5G connections worldwide by 2025 total 15%, there are significant differences by region:
advertisement advertisement By 2020, 52 countries will have launched 5G networks, spending a total of $244 billion on networks in the process, according to the study. Despite the network launches, it still will take some time for 5G to reach critical mass. Consumers have a wide range of expectations of what 5G will deliver, including improved mobile data speeds (54%), improved mobile service coverage (41%), innovative new services (25%), improved fixed home broadband (23%) and lower service costs (22%). By 2025, GSMA projects there will be 25 billion IoT connections and smartphones will account for nearly 80% of connections. The new 5G speeds will be like rocket fuel for the Internet of Things. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH February 26, 2019 at 01:13PM
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Carlos Abler of 3M Asks B2BMX Attendees: Can Marketing Save the World? https://ift.tt/2U5D8A8 The post Carlos Abler of 3M Asks B2BMX Attendees: Can Marketing Save the World? appeared first on Online Marketing Blog - TopRank®. Mobile Marketing via Hubspot https://ift.tt/2wiHYzh February 26, 2019 at 01:03PM Brave, Blockchain Rewards Platform Tap Network Team, Connect Consumers With 250,000+ Brands https://ift.tt/2NviwPd Today, Brave announced a new blockchain-based solution to connect consumers with more than 250,000 brands through a partnership with rewards platform TAP Network. TAP Network is home to brands like Paramount Pictures and Red Bull, connecting them through its permission data and rewards technology. Brave, creator of a privacy browser and blockchain-based digital advertising platform, will now allow users who watch opt-in private ads from its brand partners to exchange their earned Basic Attention Tokens (BAT) for real-world rewards. They include hotel stays, restaurant vouchers, entertainment experiences and gift cards from outlets like Amazon, Starbucks and Apple hosted by brand partners through TAP Network. Users can also contribute to charitable causes, such as Habitat for Humanity, the Red Cross and the World Wildlife Fund with their BAT. advertisement advertisement “Both the user and the advertiser lose in today’s digital advertising landscape, and with regulations like GDPR looming all over the world, this broken ecosystem simply cannot continue as we know it,” said Brendan Eich, CEO-cofounder, Brave Software. He added that since both Brave and TAP Network are built completely on privacy, brands can connect ethically with new audiences. “Consumer data is being misused by major internet companies and TAP Network empowers consumers to directly take control of their own data and get rewarded from top brands,” stated Lin Dai, co-founder and CEO of TAP Network. Brave reports it will make the new option available on its mobile platforms by the end of 2019. The company also is working on new partnerships with ad networks and brands like BuySellAds, AirSwap, Fluidity, ConsenSys and Uphold that it hopes to add to its Brave Ads catalog inventory. Earlier this month, Brave Software, in collaboration with Never Stop Marketing Research, unveiled the BlockChain MarTech Landscape, which showed an uptick in blockchain-based solutions for marketers of 1218% in just 18 months. Mobile Marketing via MediaPost.com: mobile https://ift.tt/2oB2PsH February 26, 2019 at 12:48PM |
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