Amazon Apple LG Make Q3 Programmatic Ad-Share Gains

https://ift.tt/rqfdtJR

Amazon, Apple, LG Make Q3 Programmatic Ad-Share Gains

https://ift.tt/Wot8YD1

Although Roku remains the dominant connected TV/streaming distributor platform (now with access to 90 million homes) it has lost open programmatic advertising share to competitors including Amazon Fire TV, Apple TV and LG.

 connected

These results come from an analysis of North American open programmatic advertising traffic as measured by Pixalate, the fraud protection, privacy, and compliance analytics company for connected TV (CTV), mobile apps, and websites.

Roku has a 37% share as of Q3 2024 compared to the previous year, when it was 53% -- a 29% drop year-over-year.

All other major competitors posted gains: Samsung up 5% (to a 17% share); Amazon Fire TV, growing 40% (to a 15%); Apple TV, adding 63% (a 11.4% share); and LG, up 85% (to 10.8%). Other platforms were collectively up 11% to an 8.4% share.

One of the fastest growing platforms, Amazon Fire TV, has doubled its share -- from a 7% share in the third quarter 2022 to 15% in the third quarter 2024.

advertisement

advertisement

Pixalate analyzes programmatic advertising activity across over 100,000 connected TV apps and nearly six billion global open programmatic ad transactions.

Open programmatic ad transactions, as measured by Pixalate, are “proxied” for advertising share of voice.

The company says “generic and/or unidentified devices” are removed from open programmatic ad transactions when computing the advertising share of voice.
.

Mobile Marketing

via MediaPost.com: mobile https://ift.tt/AsatF01

January 8, 2025 at 07:48AM