AI Picks Out The Most Influential People In Stock-Like Market

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AI Picks Out The Most Influential People In Stock-Like Market

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AI Picks Out The Most Influential People In Stock-Like Market

Companies can now use an algorithm to know the importance of an influential marketer and assign them a stock price

Influential, a three-year-old company based in California, designed an algorithm to acquire data across social media platforms to find the top one percent of influential marketers on social media. Companies use this information to choose the best individual to send out a sponsored message to post to followers on a weekly basis.

The algorithm lists 50 different traits to provide a match score to the influential marketer. When companies get this information, the individual has a stock price based on how high of a score they have. Influential also wants to supply the information to agencies who work with influential marketers to show their worth to specific companies.

The Influential algorithm launched on February 13 for influential marketers and brands.

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via PSFK http://www.psfk.com/

February 26, 2017 at 11:29PM