Advertisers Seek Cross-Platform View Of Media Buys

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Advertisers Seek Cross-Platform View Of Media Buys

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Marketers have sought to reach audiences whose media-consumption habits have changed drastically in the past 10 years. Consumers have more internet-connected devices such as smart TVs and mobile phones, and they’re dividing their time among multiple channels and apps.

In this environment, most advertising professionals (89.5%) said a unified view …

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September 27, 2023 at 04:20PM