Ad Execs: Podcasts Ad Spending Poised To Surge
Podcasts are poised for a surge in ad spending, according to a study of "advertiser confidence" based on various mobile ad formats, fielded by Advertiser Perceptions in December 2020. The study, which surveyed 252 mobile advertisers and agency media buyers, found podcasts have a net positive index of 56 (the difference between those executives indicating they plan to increase vs. decrease their podcast ad budgets over the next six months).
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May 4, 2021 at 10:16AM