A Side of Phygital: McAlister's Upgrades the QSR Experience

A Side of Phygital: McAlister's Upgrades the QSR Experience

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Adversity is the mother of innovation, especially if you have been a marketer in the QSR industry this past year. But as consumers flow back into eat-out mode, what online behaviors will they want to bring with them to physical dining experiences? McAlister's Deli is trying to answer that one with a new table-side ordering function in their mobile app. As we explore with Danielle Parra, Head of Marketing and Culinary, bringing tech into the on-site QSR meal ordering chain actually helps McAlister's increase and enhance personal interactions with its customers rather than circumvent the human touch.



Mobile Marketing

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May 28, 2021 at 01:37PM