5 Gaming Myths Debunked http://bit.ly/2RF5MLn What you probably know as a marketer is that mobile is where it’s at. What you may not know is that apps rule mobile devices. Over 90% of a user’s mobile time is spent inside of apps, of which 50% of those apps are games, according to eMarketer. Understandably, games therefore represent the largest category of apps available for download, according to research from Google and Ipsos Mori. While performance marketers have long understood this, brand marketers are yet to jump on board due to the legacy stereotypes surrounding gamers. This has resulted in an unfortunate disconnect between where users are spending their time and where brand advertisers are spending their money. Here are five myths every digital advertiser should be aware of when planning their mobile campaigns. Myth 1: Gamers are young, with no disposable income. advertisement advertisement Myth 2: Gamers are male. Myth 3: Games are consumed at specific times. Myth 4: Games are consumed on consoles and computers. Myth 5: Nobody wants to see in-game ads. Legacy stereotypes and misconceptions have resulted in a negative connotation of the word gamer. However the modern-day gamer holds immense purchasing power and no longer falls into a niche category of who, when, and how they play games. The time has come for advertisers to embrace the notion that everyone, and anyone is a gamer, and to realize they’re missing out on reaching their target audience by neglecting this core marketing channel. Mobile Marketing via MediaPost.com: mobile http://bit.ly/2oB2PsH January 18, 2019 at 12:50PM
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