3.know: Josh Lovison On 2024's 'Tsunami' Of Tech Change

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3.know: Josh Lovison On 2024's 'Tsunami' Of Tech Change

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It's been years since Josh Lovison released one of his annual technology trends forecasts for people in the advertising, media and marketing industries, but it's been years since Lovison had a good reason to. Back in his days as a futurist advising big marketers and tech platforms as part of Interpublic's vaunted Media Lab, Lovison was on the bleeding edge of predicting seismic shifts in mobile, social and other now common place disruptors.

The main reason for his hiatus wasn't just that he left the ad business, putting his focus into his own business, Bidscape, where he is CTO and founder, but that he just didn't see any materially new technological change weighing in with his time on.

That's changed, he says in a recently-posted YouTube video version of his trends presentation. In fact, Lovison characterizes it as a "tsunami" of technological change, largely surrounding the rapid evolution of AI, which is progressing much faster than even he would have thought.

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I recommend anyone involved in media tech -- or in any part of business that can be disrupted by rapid advances in media tech -- watch it.

Of for know better reason than learning why your next boss may not even be human. And he doesn't even mean that in a dystopian way.

Full-disclosure: Josh Lovison got his start in the media business at MediaPost. He's also my nephew.

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December 27, 2023 at 02:44PM