'The Guardian' Debuts Redone Home Page And Mobile App

https://ift.tt/xQUGStp

'The Guardian' Debuts Redone Home Page And Mobile App

https://ift.tt/0HyWPKj

The Guardian has relaunched its mobile app and debuted a new home page design to offer a more engaging experience for readers. 

The new app provides greater personalization, enhanced audio, a dedicated tab for podcasts and more puzzles in a new hub.

The app, now available for download on iOS and Android, has 1M daily active users, and draws 15 times the average web page views. 

The new website design provides a less overwhelming home page with curated highlights. It also delivers better onboarding for new users. 

In addition, the redesign serves the 75% of the Guardian digital audience who visit daily using their mobile devices. It is featured in all editions of the Guardian in the UK, US, Australia and Europe.  

advertisement

advertisement

“The new Guardian app and homepage mark a major step forward in how we deliver our journalism to the millions of people who read, listen to, and watch the Guardian every day,” says Katharine Viner, editor in chief, Guardian News and Media. “Our digital relaunch is more visual and contemporary and will allow us to keep innovating and developing new ways to project Guardian journalism around the world."

Mobile Marketing

via MediaPost.com: mobile https://ift.tt/FxKqaDM

May 7, 2025 at 09:43PM