Today, Axios learned that news outlets (and their affiliated journalists) can apply for exemption from Twitter's political and issue advertising policy. News organizations were concerned that by reporting on these issues, their ads would be placed in the same archive as political and issue ads. Del Harvey, the VP of trust and safety and Bruce Falck, the GM of revenue product at Twitter told Axios, "We don't believe that news organizations running ads on Twitter that report on these issues, rather than advocate for or against them, should be subject to this policy."
Twitter will shield ‘legitimate’ news orgs from its political ad policy
via Engadget http://www.engadget.com
August 30, 2018 at 11:48AM