Nike confirms 'pilot' partnership with Amazon
Nike's Q4 earnings report is notable today because CEO Mark Fields confirmed reports that the company will start selling some items directly on Amazon.
For Nike, part of the reason for the arrangement is so that it can help fight the distribution of counterfeit items, however, his comment about a "limited product assortment" leaves me wondering what exactly will be available on Amazon.
While we wait to find out more about that deal, Fields also mentioned more about what's in store for Nike later this year, including that its SNKRS app and Nike+ experience will be available in Europe and China. While the company's revenue topped $8.7 billion in the fourth quarter alone, the company made some $2 billion last year via its apps and website -- more than double the year before.
Products we'll see soon include HyperAdapt 2.0, a "delivering new forms in adaptive technology at more accessible price points," "never-before-seen technology in NBA apparel" and, of course, some new Air Maxes.
via Engadget http://www.engadget.com
June 30, 2017 at 12:06AM